scholarly journals Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

2020 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
Nor Azmaniza Azizam ◽  
Mohd Redhuan Dzulkipli ◽  
Nor Intan Shamimi ◽  
Siti Noorsuriani Maon ◽  
Disera John ◽  
...  
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Medical Care ◽  
Planned Behavior ◽  
Private Insurance ◽  
Medical Insurance ◽  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Intention To Purchase

In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia

scholarly journals Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory

2021 ◽  
Vol 13 (9) ◽  
pp. 5218
Author(s):  
Suk Min Pang ◽  
Booi Chen Tan ◽  
Teck Chai Lau
Keyword(s):  
Climate Change ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Environmental Behaviors ◽  
Structural Relationships

Before consequences of climate change continue to intensify and increasingly affect the entire planet, immediate action must be taken. For instance, adopt the pro-environmental behaviors such as purchase of organic food to minimize the harmful human-caused impacts to the environment. This paper aims to determine the factors that influence the purchase intention of organic food in Malaysia by applying the theory of planned behavior and the protection motivation theory. A total of 300 questionnaires were collected and PLS-SEM was employed to test the structural relationships. Consequences of climate change and health threats were not the primary concerns among Malaysians when deciding whether to purchase organic food. Results show that perceived vulnerability, response efficacy, self-efficacy, subjective norm, and attitude affect purchase intention towards organic food. Consumers were more likely to have positive attitude towards organic food when they have adequate information on vulnerability of a threat and its consequences. The findings provide insights on the antecedents and outcomes of purchase intention towards organic food particularly in Malaysia. Although predictive power of perceived factors such as perceived rewards and perceived efficacy have been extensively researched in the past, there are limited studies that integrate both theories that simultaneously investigate antecedents of consumers’ purchase intention towards organic food.

Intention to Purchase Medical and Health Insurance: Application of Theory of Planned Behavior

2017 ◽  
Vol 23 (11) ◽  
pp. 10515-10518 ◽  
Author(s):  
Mohd Redhuan Dzulkipli ◽  
Nik Nursyazwani Nik Zainuddin ◽  
Siti Noorsuriani Maon ◽  
Aziz Jamal ◽  
Muhamad Khalil Omar
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Intention To Purchase

Protection Motivation Theory Measure--Revised

2015 ◽  
Author(s):  
Lynn Williams ◽  
Susan Rasmussen ◽  
Adam Kleczkowski ◽  
Savi Maharaj ◽  
Nicole Cairns
Keyword(s):  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory

scholarly journals Determinants of adherence to COVID-19 measures among the Belgian population: an application of the protection motivation theory

2021 ◽  
Vol 79 (1) ◽  
Author(s):  
Joris Adriaan Frank van Loenhout ◽  
Kirsten Vanderplanken ◽  
Bénédicte Scheen ◽  
Stephan Van den Broucke ◽  
Isabelle Aujoulat
Keyword(s):  
Self Efficacy ◽  
Statistical Significance ◽  
Protection Motivation Theory ◽  
Perceived Usefulness ◽  
Control Measures ◽  
Infection Prevention And Control ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Response Efficacy ◽  
Belgian Population

Abstract Background Since the start of the COVID-19 outbreak, the Belgian government has implemented various infection prevention and control measures. This study assessed the extent to which the general population in Belgium adhered to these measures, and which determinants were associated with adherence. Methods We undertook an internet survey among a sample of the Belgian population, representative for sex, age, socio-economic status and province. The questionnaire included various demographic, socio-economic and health-related questions, and also drew upon the Protection Motivation Theory as a theoretical framework to measure levels of perceived severity, vulnerability, perceived usefulness of the measures (response efficacy), perceived personal capacity to adhere (self-efficacy), and past and future adherence. Data were collected in Dutch and French, the main languages of Belgium. Results Our study was carried out in September 2020, and the number of respondents was 2008. On average, respondents provided high scores for each of the measures in place in September in terms of response efficacy (range of 3.54–4.32 on 1 to 5 Likert-scale), self-efficacy (range of 3.00–4.00), past adherence (4.00–4.68) and future adherence (3.99–4.61). The measure that overall received the highest scores was wearing a face mask in public spaces, while ‘the social bubble of 5’ generally received the lowest scores. There was a statistically significant relationship between response efficacy and self-efficacy on the one hand and (past and future) adherence on the other hand, in a multivariate model corrected for confounders. Vulnerability and severity did not show statistical significance. Conclusion Risk communication regarding COVID-19 should place a stronger emphasis on helping people understand why implemented measures are useful and how they can be put into practice, more than on increasing fear appeals.

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