Intention to Purchase Medical and Health Insurance: Application of Theory of Planned Behavior

2017 ◽  
Vol 23 (11) ◽  
pp. 10515-10518 ◽  
Author(s):  
Mohd Redhuan Dzulkipli ◽  
Nik Nursyazwani Nik Zainuddin ◽  
Siti Noorsuriani Maon ◽  
Aziz Jamal ◽  
Muhamad Khalil Omar
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Intention To Purchase

scholarly journals Applicability of Theory of Planned Behavior and Protection Motivation Theory in Predicting Intention to Purchase Health Insurance

2020 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
Nor Azmaniza Azizam ◽  
Mohd Redhuan Dzulkipli ◽  
Nor Intan Shamimi ◽  
Siti Noorsuriani Maon ◽  
Disera John ◽  
...  
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Medical Care ◽  
Planned Behavior ◽  
Private Insurance ◽  
Medical Insurance ◽  
Protection Motivation Theory ◽  
Protection Motivation ◽  
Motivation Theory ◽  
Intention To Purchase

In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia

Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (takaful) by microenterprises in northwestern Nigeria

2019 ◽  
Vol 10 (4) ◽  
pp. 607-620
Author(s):  
Mansur Ahmed Kazaure
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Insurance Coverage ◽  
Alternative Methods ◽  
Perceived Behavioral Control ◽  
Content Type

Purpose Nigeria is a country with very low health insurance coverage, with only 3 per cent of its population in the public and private sector covered by conventional health insurance. This made it possible for the exploration of alternative methods of insurance in Muslim dominated northwestern Nigeria. Thus, this paper aims to extend the theory of planned behavior to understand the role of awareness in the acceptance of Islamic health insurance (takaful) among microenterprises in northwestern Nigeria. Design/methodology/approach The methodology used was a purely quantitative survey with data collected from seven states that form the northwestern Nigeria. Findings The findings revealed that attitude, social influence and perceived behavioral control have a significant direct influence on takaful acceptance intention among microenterprises in northwestern Nigeria, while awareness does not. It was also discovered that awareness of takaful moderates the influences of social influence and perceived behavioral control on takaful acceptance intention, but it failed to moderate the influence of attitude on takaful acceptance intention in the same context. Research limitations/implications The implication is that despite the acceptance intention more awareness is required to enlarge the takaful market in the region. The study contributes to the theories of reasoned action and planned behavior through the integration of awareness as a moderator. Originality/value The work is pioneering, extent literature in the area of takaful failed in investigating the role of awareness as a moderating variables in Nigeria where much awareness of the concept is desirable.

scholarly journals Analyzing the Millennials’ Intention towards Purchasing Reusable Shopping Bags (Evidence from Bali)

2021 ◽  
Vol 1 (1) ◽  
pp. 22-31
Author(s):  
Ni Kadek Yuni Antari ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Significant Influence ◽  
Government Regulation ◽  
Media Exposure ◽  
Total Sample ◽  
Environmental Knowledge ◽  
Online Questionnaire ◽  
Personal Belief ◽  
Intention To Purchase

Objective – This study aims to analyze the millennials intention in Bali towards purchasing reusable shopping bags, the study extends the Theory of Planned Behavior (TPB). Methodology – The data were collected by using online questionnaire in Bali. The total sample of this study is 227 respondents. Findings – The finding of this study shows that Environmental Knowledge, Personal Belief, and Social Influence significantly affect the attitude of customers to purchase reusable shopping bags. Personal Belief becomes the dominant variable affecting consumer’s attitude. Meanwhile, Government Regulation and Media Exposure have no significant influence on the attitude towards purchasing reusable shopping bags. Attitude significantly influences Intention to Purchase reusable shopping bags, while Intention to Purchase reusable shopping bags gives a significant effect on Pro-Environmental Behavior. Novelty – In this study, the researchers extend the existing Theory of Planned Behavior and add environmental knowledge to show the fact that everyone is aware of the environment degradation issue and admit that the issue is everyone’s responsibility.

scholarly journals Why Do Consumers Intend to Purchase Natural Food? Integrating Theory of Planned Behavior, Value-Belief-Norm Theory, and Trust

Nutrients ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 1904
Author(s):  
Valentina Carfora ◽  
Carla Cavallo ◽  
Patrizia Catellani ◽  
Teresa Del Giudice ◽  
Gianni Cicia
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Natural Food ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Intention To Purchase ◽  
Personal Norm ◽  
Value Belief Norm Theory

Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing the psychosocial factors that may predict natural food choice may be useful to understand what drives consumers to choose this category of food. We analyzed the antecedents of consumers’ intention to purchase natural food, testing a theoretical model that integrates the theory of planned behavior (TPB), the value-belief-norm (VBN) theory, and consumers’ trust in natural food. A sample of Italian participants (N = 1018) filled an online questionnaire assessing intention to buy natural food, TPB and VBN variables, and trust in the natural food supply chain. The model applied yielded results which confirmed the predictiveness of the tested integrated model. Attitude and perceived behavioral control were the strongest antecedents of intention, followed by trust and personal norm. Consumers’ intention to buy natural food was also associated with their evaluation of the consequences and possibilities related to the purchase behavior, as well as with their moral evaluation attributable to pro-environmental determinants.

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