scholarly journals PSYCHOLOGICAL COGNITION AND PERCEIVED VALUE OF TOURISTS IN BRAND BUILDING OF TOURIST ATTRACTIONS

2020 ◽  
Keyword(s):  
Perceived Value ◽  
Tourist Attractions ◽  
Brand Building

Decoding Cool in Indian Context

2020 ◽  
pp. 49-68
Author(s):  
Harsh V. Verma ◽  
Ekta Duggal
Keyword(s):  
Popular Culture ◽  
Perceived Value ◽  
Sacred Text ◽  
Brand Building ◽  
Indian Context ◽  
Core Principle

The term cool is both nebulous and valuable. It contains some magical property which transforms perceived value of anything to which it is added as prefix. Therefore, marketers want to make their brands cool for superior outcomes. But the challenge lies in apprehending what cool actually stands for and how to use it in brand building. This paper explores meaning of cool by tracing its genesis in theological texts and popular culture. Cool has connections with theological discourses of religions like Hinduism, Stoicism, and Buddhism. Buddhism's fundamental tenet is cultivation of equanimity. Hinduism's sacred text Bhagavat Gita exhorts development of control over senses. Stoicism's core principle is ‘Ataraxia' or indifference. Cool in popular culture originated from the sites of slavery by people who cultivated an attitude to calmness as means to survive in punishing conditions. This study assumed cool as a signifying system and sought to uncover the hidden meaning for which it stands. It found that cool stands for four human facets: composure, paradox, good, and cheeky.

scholarly journals Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China

2020 ◽  
Vol 12 (9) ◽  
pp. 3614 ◽  
Author(s):  
Xiaoting Chi ◽  
Seul Ki Lee ◽  
Young-joo Ahn ◽  
Kiattipoom Kiatkawsin
Keyword(s):  
Rural Communities ◽  
Urban Areas ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Total Sample ◽  
Perceived Quality ◽  
Rural Tourism ◽  
Three Dimensions ◽  
Tourist Attractions ◽  
Positive Word Of Mouth

The growing interest in ruralism among Chinese people has been observed as China’s population in urban areas has exceeded its rural population. Rural tourism has become one of the leading tourism sectors in China, in large part because many of China’s popular tourist attractions are surrounded by rural communities. This study identified 12 dimensions of tourist-perceived quality. In addition, perceived value and satisfaction were used as mediators to explain the relationships between perceived quality and three dimensions of behavioral intentions (i.e., revisitation intention, positive word-of-mouth, and willingness to pay for special rural products). Furthermore, the moderating impact of urban versus rural residence was tested. A total sample of 495 was used for data analysis. Four tourist-perceived quality dimensions (i.e., tourism infrastructure and transportation, hospitality and learning, handicrafts and culture, and rural environment) were found. The results of this study demonstrated the empirical evidence of the relationship between perceived quality, perceived value, satisfaction, and behavioral intentions. Finally, the results showed a moderating effect. The findings of this study can contribute to increasing various behavioral intentions and sustainable rural tourism in China.

scholarly journals Pengaruh Social Media Marketing terhadap Minat Berkunjung Wisatawan di Kota Bandung Melalui Nilai yang Dipersepsikan

2021 ◽  
Vol 2 (3) ◽  
pp. 195-212
Author(s):  
Alvin Satria Nugraha ◽  
◽  
Tania Adialita ◽  
Keyword(s):  
Social Media ◽  
Perceived Value ◽  
Tourism Industry ◽  
Social Media Marketing ◽  
Research Approach ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Social Media Platforms ◽  
Media Platform

Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit intention towards tourist attractions in Bandung, mediated by their perceived value. Research methodology: The research approach used a quantitative method using a questionnaire that involved 90 followers of Instagram account related to Bandung tourist destinations posts. Results: Using SPSS Ver.22, the findings claimed that the SMM has a positive effect on perceived value simultaneously. However, only one dimension of SMM, which is communication, has a partial effect on visit intention. Furthermore, the followers’ perceived value successfully mediates SMM on the visit intention. Limitations: This research is limited merely to utilizing one social media platform (Instagram account) related to Bandung's tourist attraction. Hence, further research covering the utilization of other social media platforms related to tourist attraction in various locations in Indonesia is needed to obtain comprehensive findings. Contribution: This research contributes to the advancement of marketing management to help stakeholders in the tourism industry determine SMM strategy using the Instagram account that can be utilized as a platform to shape positive perceived value and drive tourist visit intention.

scholarly journals Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents

2019 ◽  
Vol 1 (01) ◽  
Author(s):  
David Dean ◽  
Dwi Suhartanto ◽  
Lusianus Kusdibyo
Keyword(s):  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Total Effect ◽  
Destination Image ◽  
Direct Effects ◽  
Tourist Attractions ◽  
Tourism Attractions

This study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis.  The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples.

Performance Level, Type, and Perceived Value: Implications for Utility Analyses

2012 ◽  
Author(s):  
John T. Hazer ◽  
Caitlin M. Cavanaugh ◽  
Gina A. Seaton
Keyword(s):  
Perceived Value ◽  
Performance Level
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