scholarly journals Let me Entertain You – the Influence of Augmented Reality on Purchasing Intention in E-Commerce

2022 ◽  
Author(s):  
Bettina Beurer-Zuellig ◽  
Michael Klaas
Keyword(s):  
Augmented Reality ◽  
Purchasing Intention

scholarly journals Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults

2020 ◽  
Vol 12 (21) ◽  
pp. 9185 ◽  
Author(s):  
Tegegne Tesfaye Haile ◽  
Mincheol Kang
Keyword(s):  
Augmented Reality ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Purchase Intent ◽  
Mobile Augmented Reality ◽  
Purchasing Intention ◽  
Quasi Experimental ◽  
Future Research Directions

Even though the presence and use of mobile augmented reality (MAR) technology has become increasingly popular in the field of marketing and advertising in recent years, it has largely been neglected in the study of consumer behavior research. This paper utilizes a single-group posttest-only quasi-experimental design to investigate how the feature of mobile augmented reality application influences consumers’ attitude and purchasing intention as explained by the dimensions of persuasion (i.e., consumers’ cognitive, affective, and conative dimensions). Structural Equation Modeling (SEM) with SPSS and AMOS is used to analyze the psychometric survey data collected from 179 participants. The results supported the prediction that MAR application’s real-time interactivity and entertainment increase cognition and affection, respectively; while irritation with MAR application decreases affection. The unsupported hypothesis, which predicted a positive relationship between informativeness and cognition, came as a surprise. The overall result of the study demonstrates the positive influence of MAR application in enhancing consumers’ purchasing intention. Finally, implications and future research directions are discussed.

Amp Up Your Treatment With Augmented Reality

ASHA Leader ◽  
2013 ◽  
Vol 18 (9) ◽  
pp. 14-14 ◽  
Keyword(s):  
Augmented Reality

Amp Up Your Treatment With Augmented Reality

Planning, simulation, and augmented reality for robotic cardiac procedures: The STARS system of the ChIR team

2003 ◽  
Vol 15 (2) ◽  
pp. 141-156 ◽  
Author(s):  
eve Coste-Maniere ◽  
Louai Adhami ◽  
Fabien Mourgues ◽  
Alain Carpentier
Keyword(s):  
Augmented Reality ◽  
Cardiac Procedures

Augmented Reality--Implications toward Virtual Reality, Human Perception and Performance

2012 ◽  
Author(s):  
R. A. Grier ◽  
H. Thiruvengada ◽  
S. R. Ellis ◽  
P. Havig ◽  
K. S. Hale ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Human Perception ◽  
And Performance

Stellenwert der intraoperativen optischen Kohärenztomografie in der Netzhautchirurgie. Teil 2: contra

2020 ◽  
Vol 237 (10) ◽  
pp. 1225-1229
Author(s):  
Peter Szurman
Keyword(s):  
Augmented Reality ◽  
Präoperative Diagnostik

ZusammenfassungEine der kontroversesten Diskussionen in der Netzhautchirurgie wird derzeit über den Stellenwert der intraoperativen optischen Kohärenztomografie (iOCT) geführt. Hintergrund ist der Wunsch, den 2-dimensionalen Fundusblick des Operateurs mit der geschichteten Tiefeninformation der OCT zu kombinieren, um eine Art 4-dimensionale „Augmented Reality“ (3-D plus Veränderung über die Zeit) zu erreichen. Dies soll feine Strukturen, die dem Blick des Operateurs bisher verborgen sind, sichtbar machen. Deshalb erscheint die Netzhautchirurgie prädestiniert für den Einsatz einer iOCT zu sein. Die große Hoffnung liegt darin, dass ein dynamisches Live-3-D-Bild mit Echtzeit-Feedback dem Operateur zusätzliche Informationen liefert und die Sicherheit verbessert. So faszinierend die iOCT-Technologie auf den ersten Blick ist, so enttäuscht sie doch im klinischen Alltag, gerade in der Makulachirurgie. Sie liefert nur selten Informationen, die ohne iOCT nicht erzielbar wären oder durch präoperative Diagnostik nicht in wesentlich besserer Qualität vorlägen. Hoffnungsvoll sind einige Sonderindikationen, die insbesondere die subretinale Chirurgie betreffen.

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