scholarly journals Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults

2020 ◽  
Vol 12 (21) ◽  
pp. 9185 ◽  
Author(s):  
Tegegne Tesfaye Haile ◽  
Mincheol Kang
Keyword(s):  
Augmented Reality ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Purchase Intent ◽  
Mobile Augmented Reality ◽  
Purchasing Intention ◽  
Quasi Experimental ◽  
Future Research Directions

Even though the presence and use of mobile augmented reality (MAR) technology has become increasingly popular in the field of marketing and advertising in recent years, it has largely been neglected in the study of consumer behavior research. This paper utilizes a single-group posttest-only quasi-experimental design to investigate how the feature of mobile augmented reality application influences consumers’ attitude and purchasing intention as explained by the dimensions of persuasion (i.e., consumers’ cognitive, affective, and conative dimensions). Structural Equation Modeling (SEM) with SPSS and AMOS is used to analyze the psychometric survey data collected from 179 participants. The results supported the prediction that MAR application’s real-time interactivity and entertainment increase cognition and affection, respectively; while irritation with MAR application decreases affection. The unsupported hypothesis, which predicted a positive relationship between informativeness and cognition, came as a surprise. The overall result of the study demonstrates the positive influence of MAR application in enhancing consumers’ purchasing intention. Finally, implications and future research directions are discussed.

A Short Review on Structural Equation Modeling: Applications and Future Research Directions

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
Surajit Bag
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
First Generation ◽  
Analytical Techniques ◽  
Short Review ◽  
Equation Modeling ◽  
Future Research ◽  
Multivariate Techniques ◽  
Statistical Efficiency ◽  
Future Research Directions

The application of multivariate techniques is mainly to expand the researchers explanatory ability and statistical efficiency. The first generation analytical techniques share a common limitation i.e. each technique can examine only a single relationship at a time. Structural Equation Modeling, an extension of several multivariate techniques is the technique popularly used today can examine a series of dependence relationships simultaneously. The purpose of this study is to provide a short review on Structural Equation Modeling (SEM) being used in social sciences research. A comprehensive literature review of article appearing in top journals is conducted in order to identify how often SEM theory is used. Also the key SEM steps have been provided offering potential researchers with a theoretical supported systematic approach that simplify the multiple options with performing SEM.

scholarly journals Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

2021 ◽  
Vol 13 (8) ◽  
pp. 4548
Author(s):  
Qingyu Zhang ◽  
Sohail Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Intention ◽  
Corporate Social ◽  
Moderating Role

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

The Effects of Gratification, Trust, and Platform Quality on the Continuance Use of Ride-Sharing Services in a Developing Country

2021 ◽  
Vol 13 (2) ◽  
pp. 21-41
Author(s):  
Muftawu Dzang Alhassan ◽  
Ibrahim Osman Adam
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Moderating Effects ◽  
Uses And Gratification ◽  
Ride Sharing ◽  
Information And Communication ◽  
Future Research Directions ◽  
Developed World

The advent of Information and Communication Technology (ICT) has enabled the rise of ride-sharing services allowing individuals to access and request rides at a reasonably lower fee and their convenience thereby disrupting the delivery of traditional taxi services. Despite the promise of this sector, Information Systems (IS) research indicates a dearth of research examining the post-adoption behaviour of individuals in this sector. Furthermore, the concentration of studies in the developed world where the ride-sharing economy is more advanced has created an aperture of studies in the developing world. Relying on data from 133 respondents of ride-sharing services in Ghana and the Uses and Gratification (U&G) theory, we develop and analyze a model using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to understand the effects of gratification, trust, and platform quality on the continuance use of ride-sharing services. Our findings revealed that enjoyment, integrative benefits, trust, and platform quality significantly influence satisfaction. Furthermore, satisfaction was found to positively influence the continuance use intention of ride-sharing services. The moderating effects of education and user experience showed support for some relationships. Our findings, provide valuable insights into the post-adoption behaviour of users in the ride-sharing economy and offer some implications and future research directions.

scholarly journals Corporate Entrepreneurship and Business Performance: The Mediating Role of Employee Engagement

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096277 ◽  
Author(s):  
Umair Ahmed ◽  
Waheed Ali Umrani ◽  
Umer Zaman ◽  
Sheraz Mustafa Rajput ◽  
Tariq Aziz
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Business Performance ◽  
Corporate Entrepreneurship ◽  
Equation Modeling ◽  
Future Research ◽  
Critical Gap ◽  
Mediating Role ◽  
Future Research Directions

The present study examined corporate entrepreneurship (CE) influence upon business performance following the mediation of employee engagement. In all, 201 middle managers from big 5 banks in Pakistan were sampled for the present study. Through applying structural equation modeling to test statistical relationship, the results revealed significant positive relationship between CE and business performance. Accordingly, the results also indicated mediation of employee engagement in this relationship thus, supporting both the hypothesized relationships. The study is first of its kind, addressing critical gap concerning employee engagement in the domain of CE and business performance. The study presents critical explanations and potential implications through which CE prospects could help employees to feel obliged to respond back with higher engagement and business performance. Toward the end, the chapter also discusses future research directions and scope for further study.

Servant Leadership (SL) in the Context of Bangladesh

2020 ◽  
Vol 2 (2) ◽  
pp. 54-72
Author(s):  
Mohammad Harisur Rahman Howladar ◽  
Md. Sahidur Rahman
Keyword(s):  
Servant Leadership ◽  
Cultural Difference ◽  
Structural Equation ◽  
Sampling Technique ◽  
Western Country ◽  
Equation Modeling ◽  
Future Research ◽  
Research Directions ◽  
Future Research Directions ◽  
Convenience Sampling

The main purpose of the study is to know the practices of servant leadership (SL) in the context of Bangladesh. Specifically, the study explores the fitness of SL constructs in a developing country like Bangladesh. Data were collected using SL scale developed by Van Dierendonck and Nuijten from 432 respondents working in the different branches of private commercial banks of Bangladesh. The convenience sampling technique was used for selecting the respondents. Structural equation modeling (SEM) was applied for analyzing the data. It was revealed that SL is partially practices in the context of Bangladesh. All the constructs of SL are well fit with little modification in empowerment and forgiveness. The main implication of the study is that the SL has crossed the cultural applicability even in developing countries like Bangladesh, which has a cultural difference with any other Western country. The study also pointed out limitations and future research directions.

Social media use and employee innovative performance: Work engagement as a mediator

2020 ◽  
Vol 48 (1) ◽  
pp. 1-9
Author(s):  
Tan Cheng ◽  
Pan Zhang ◽  
Yuping Wen ◽  
Liyin Wang
Keyword(s):  
Social Media ◽  
Work Engagement ◽  
Structural Equation ◽  
Media Use ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Social Media Use ◽  
Innovative Performance ◽  
The Impact

We examined the impact of social media use on employee innovative performance, and the psychological mechanism underlying this relationship. Our hypothesis was that social media use would have a positive influence on employee innovative performance and that work engagement would act as a mediator in this relationship. We employed structural equation modeling to investigate this mediating role with 298 employees of a large enterprise in China. Results of a time-lagged survey showed that both social media use and work engagement were significantly correlated with innovative performance, and work engagement partially mediated the social media use–innovative performance relationship. These findings shed light on how social media use affects employee innovative performance. Theoretical and practical implications and directions for future research are discussed.

scholarly journals Positioning Depression as a Critical Factor in Creating a Toxic Workplace Environment for Diminishing Worker Productivity

2019 ◽  
Vol 11 (9) ◽  
pp. 2589 ◽  
Author(s):  
Samma Faiz Rasool ◽  
Rashid Maqbool ◽  
Madeeha Samma ◽  
Yan Zhao ◽  
Amna Anjum
Keyword(s):  
Structural Equation ◽  
Critical Factor ◽  
Equation Modeling ◽  
Future Research ◽  
Senior Managers ◽  
Worker Productivity ◽  
Workplace Environment ◽  
Multiple Dimensions ◽  
Chinese Banks ◽  
Future Research Directions

This study determined how a toxic workplace environment can influence worker productivity, directly and indirectly, using work depression as a mediating variable. A toxic workplace environment with multiple dimensions (harassment, bullying, ostracism, and incivility) was used in this study. We used a questionnaire survey approach to evaluate the data. A total of 53 items were used in the questionnaire with a five-point Likert scale. The data were collected from 23 branches of five Chinese banks in the vicinity of Shanghai. The authors distributed 250 questionnaires among targeted employees (senior managers, middle managers, and administrative staff) and received 186 filled questionnaires, among which six were incomplete. Thus, the completed sample size of the research was 180, and the overall response rate was 72%. To estimate the proposed relationships in the research model, we used partial least-squares structural equation modeling (PLS-SEM 3.2). The outcomes of this study indicate that for direct and indirect relationships, a toxic workplace environment negatively influences worker productivity. Moreover, the outcomes of this study also show that work depression negatively impacts worker productivity. The study concludes with a discussion, limitations, and future research directions.

scholarly journals Using Conflict Management in Improving Owners and Contractors Relationship Quality in the Construction Industry: The Mediation Role of Trust

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401989883 ◽  
Author(s):  
Kolawole Iyiola ◽  
Husam Rjoub
Keyword(s):  
Conflict Management ◽  
Relationship Quality ◽  
Construction Industry ◽  
Structural Equation ◽  
Quality Data ◽  
Equation Modeling ◽  
Future Research ◽  
Future Research Directions ◽  
The Relationship

This study investigates conflict management climate as perceived by the owners and contractors significantly affect trust and relationship quality in the Nigerian construction industry. This empirical study also assesses trust as a mediator between conflict management climate and relationship quality. Data gathered from 426 owners and contractors employees in the Nigerian construction industry were used to verify the abovementioned relationships via structural equation modeling. The results show that conflict management climate significantly predicted trust and relationship quality. Trust significantly predicted relationship quality and partially mediates the relationship between conflict management climate and relationship quality. This study contributes to theory within this research by showing trust and relationship quality is significantly affected when owners and contractors are aware of the conflict management climate. The study offers important practical implications for managing conflict management between owners and contractors in the construction industry. Insights into future research directions are also documented.

The Relationships Among Workaholism, Proactivity, and Locomotion in a Work Setting

2013 ◽  
Vol 41 (9) ◽  
pp. 1557-1569 ◽  
Author(s):  
Rossella Falvo ◽  
Emilio Paolo Visintin ◽  
Dora Capozza ◽  
Alessandra Falco ◽  
Alessandro De Carlo
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Organizational Context ◽  
Equation Modeling ◽  
Future Research ◽  
Hospital Data ◽  
Individual Difference Variables ◽  
Confirmatory Factor ◽  
Future Research Directions ◽  
The Relationship

We evaluated the relationship between workaholism and 2 individual difference variables relevant to an organizational context, namely: proactive personality and locomotion orientation. Specifically, we examined working excessively (WE), working compulsively (WC), and perceived self-efficacy, proactivity, and locomotion in a sample of nurses working in an Italian public hospital. Data were analyzed using confirmatory factor analysis and structural equation modeling. Because WE and WC were not distinct factors, a unitary workaholism factor was used when applying regression analysis. As expected, workaholism was related negatively to proactivity, and positively to locomotion. In contrast, its relationship with self-efficacy was nonsignificant. The practical implications of our findings and future research directions are discussed.

scholarly journals Perfectionism and Burnout During the COVID-19 Crisis: A Two-Wave Cross-Lagged Study

2021 ◽  
Vol 11 ◽  
Author(s):  
Paola Spagnoli ◽  
Carmela Buono ◽  
Liliya Scafuri Kovalchuk ◽  
Gennaro Cordasco ◽  
Anna Esposito
Keyword(s):  
Structural Equation ◽  
Assessment Tool ◽  
Factor Model ◽  
Equation Modeling ◽  
Future Research ◽  
Research Directions ◽  
Predictive Role ◽  
Future Research Directions ◽  
The Relationship

The current study aims at examining the relationship between the perfectionism two-factor model (i.e., concerns and strivings) and burnout dimensions measured by using the BAT (Burnout Assessment Tool) through a longitudinal study. A two-wave cross-lagged study was conducted using path analysis in SEM (Structural Equation Modeling) of 191 workers. Results confirmed the predictive role of perfectionistic concerns on the burnout dimensions, whereas perfectionistic strivings were not significantly related, suggesting that perfectionism should be monitored by employers and clinicians to prevent employee burnout. Limitations and future research directions are envisaged.

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