scholarly journals Penyusunan Model Program Corporate Social Responsibility (CSR) di Perguruan Tinggi Kota Salatiga Dalam Upaya Meningkatkan Intake Perguruan Tinggi

2016 ◽  
Vol 17 (3) ◽  
pp. 141
Author(s):  
Lina Sinatra Wijaya ◽  
Krismiyati Krismiyati

<em>Corporate Social Responsibility (CSR) is one of the promotion techniques done by a Public Relations in higher education institutions to face the tougher competition among the higher education institution in gaining new students. Most higher education institutions in Salatiga try to do some CSR programs to achieve their goal. This study tries to investigate what suitable model of CSR done by higher education institutions in Salatiga-Central Java which is also implemented and the influence of this program to students’ intake in one academic year. Lastly, it tries to propose a CSR modeling for increasing students’ intake at higher education Institution in Salatiga-Central Java. This study employs interview and literature study for data collection. The data are then analyzed qualitatively to answer the posed research questions. This study involved 7 Higher education institutions in Salatiga-Central Java and also 19 High schools which are spread in 7 cities in Central Java. The result of the study shows that the Public Relations unit in each higher education institutions has carried out their CSR program to some of the Schools in Central Java, but lack of coordination done by both parties. However they emphasize their CSR program focusing on community service, high school student activities, scholarships and training. In order to effectively achieve the goal, an intake cycled relations model is proposed.</em>

2016 ◽  
Vol 19 (2) ◽  
pp. 195
Author(s):  
Lina Sinatra Wijaya ◽  
Krismiyati Krismiyati

<em>The competition among Higher Education is getting tougher. They need to do their best in order to maintain their existence and getting more students coming to their institutions. One way to achieve that goal is through carrying out Corporate Social Responsibility (CSR) programs or University Social Responsibility (USR) for university. This study tries to investigate the implementation of ‘Cycle Relations’ model in CSR to increase the intake of Higher Education. This study involved seven Higher Educations and nineteen High schools in Central Java. In collecting the data, it used a depth-interview method with all the related parties in this study. The result showed that most of the Higher Education institutions have implemented Corporate Social Responsibility program in various ways. Their target audience included the high schools, society, and parents.  From the model implementation, it showed that the CSR program did have an impact towards the intake in their institution. However, one important thing to consider is that the role of the teachers at schools was quite significant in influencing the students to choose which university to go.  This reflects that although the Higher Education institution have planned and carried out CSR programs according to what the target audiences’ need, it does not guarantee that it will have direct impact towards their intake because the influence of teacher is quite significant. It may have a bigger impact in long term as the target audiences know the quality and contribution of the Higher Education institutions.</em>


Management ◽  
2021 ◽  
Vol 33 (1) ◽  
pp. 32-42
Author(s):  
Valentyna Yatsenko

BACKGROUND AND OBJECTIVES. Problems of social responsibility of higher education institution gain particular relevance not only due to changes in the content and conditions of its functioning, but also due to the transformation of many fundamental tenets of higher education institutions' activities. The close relationship between the concepts of "corporate social responsibility" and "educational organisation" manifests itself as the responsibility of the state for the state of the educational system in the country and the responsibility of the educational organisation for the quality of education to its stakeholders.METHODS. The study was based on the principles of corporate social responsibility, sustainability theory and stakeholder theory.FINDINGS. We propose an innovation ecosystem model for higher education institutions, which represents a new organisational integrity and modern way of producing innovation, implemented within a dynamic and adaptive mechanism that creates, consumes and transforms knowledge into innovative products, using a common innovation infrastructure and common rules among system participants, oriented towards their mutual benefit.CONCLUSION. The identified close relationship between the concepts of ecosystem, innovation ecosystem and business ecosystem made it possible to propose a model of innovative educational ecosystem of higher education institution as a complex self-organizing, self-regulating and self-developing system. The provisions on the need to integrate the principles of corporate social responsibility and the principles of innovative ecosystem functioning implemented in higher education institutions have been substantiated.


2006 ◽  
Vol 4 (1) ◽  
Author(s):  
Fiona Mcdonald ◽  
Jacques Liebenberg

This article explores the perceptions a private Higher Education Institution’s employees have of Corporate Social Responsibility (CSR). Results were gathered from a selection of 19 employees at the organisation, through in depth face-to-face interviews and one focus group. Results were substantiated across both groups. A brief analysis of secondary unsolicited data was conducted to further explore the organisation’s role in CSR. It was found that employees of the organisation are not positively predisposed to CSR and that many of them lack an understanding of the concept.


2020 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Lina Sinatra Wijaya ◽  
Krismiyati Krismiyati

<p><em>Most higher education institutions in Central Java, especially in Salatiga have done some Corporate Social Responsibility (CSR) programs to achieve their goal which is increasing their intake yearly. This is a descriptive qualitative research which tries to investigate the implementation of CSR model proposed named ‘Cycle Relations’ in one academic year. Interview and literature study are used to gain the data, and then analyzed qualitatively. 7 higher education institutions in Salatiga-Central Java and also 19 high schools which are spread in 7 cities in Central Java are used in this study. The reason why these institutions were involved was that this study was a continuation from a previous study. This result shows that indeed the CSR program the insitutions carried out impact towards their intake either directly or indirectly. The study indicates that those higher educations have done their ‘Listen and Respond’ to create their sustainable CSR program.</em></p>


Author(s):  
Dave Thomas

Integrating corporate social responsibility (CSR) activities as part of a higher education institution (HEI) organisational strategies and practices to address economic and social inequality is no longer a new phenomenon. This promotes increased levels of involvement, choice, and diversity, and is aligned with recent initiatives to widen participation improve representation and promote attainment. CSR may also be encapsulated within frameworks through which HEIs may identify and self-reflect on institutional and cultural barriers that impede minority ethnic (ME) staff and students' progression and attainment. This chapter is informed by discussions concerning CSR within higher education in relation to the aims and objectives of education; student progression and attainment as a university's socially responsible business practice and act of due diligence, to improve representation, progression and success for ME students; curriculum vs. education and the function of a liberating curriculum as a vehicle to enhance academic attainment and promote student success.


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