ADAPTATION OF STUDENTS TO RESEARCH AND PROFESSIONAL ACTIVITIES BASED ON THE USE OF THE UNIVERSITY HACKATHON ECOSYSTEM

BACKGROUND AND OBJECTIVES. For student youth the process of entering the profession and harmonization of interactions with professional environment and future professional activity is the key moment of life activity. This process, according to the majority of modern researchers, is a certain complexity and contradiction both for students and for higher education institution, as well as social institutions and organizations acting as social customers.METHODS. The study of the process of adaptation of student youth to research and professional activity was carried out on the basis of the Kyiv National University of Technologies and Design. Assessment of students' expectations regarding studies, the level of students' awareness of the future professional and scientific activity was carried out with the help of the University Hackathon Ecosystem toolkit. Processing of the obtained results of the survey was carried out on the basis of the "Methodology of research of students' adaptability to dual education in higher education". The methodology includes two scales: adaptability to professional activity and adaptability to research activity.FINDINGS. The following directions of training are distinguished: professional, social and research, as well as stages of adaptation to professional training: learning identification, learning-professional activation, professional-value reflection. Integration of these directions allows us to organize activities that ensure formation of necessary professionally important qualities (competences) in students (graduates), agreed with potential employers and demanded by the corresponding profession. The conducted experiment on the basis of Hackathon-ecosystem of the university was carried out taking into account the directions of training and their corresponding adaptation criteria: professional direction – activity-result and motivation-value criteria; humanitarian – communication-professional criterion; research – personal-creative criterion.CONCLUSION. Students' adaptation to future professional and research activities can be defined as one of the most urgent social problems at the pre-production stage. This is due to the fact that the student spends one of the main periods of his life in a higher education institution, since it is at this time he is formed as a professional and as a person, masters the necessary competencies in order to achieve a certain professional and research level. At this stage the professional intentions of the individual and the requirements of the profession come into alignment, i.e. there is an adaptation to professional and research activities.

ORGANISATIONAL APPROACHES TO THE FORMATION OF SOCIAL RESPONSIBILITY OF HIGHER EDUCATION INSTITUTIONS IN THE MARKET OF EDUCATIONAL SERVICES

BACKGROUND AND OBJECTIVES. Social responsibility is a system of innovative working relationships that acts as an essential technology that enhances the effectiveness of a higher education institution with employees, partners, customers and the community, and ultimately contributes to its prosperity and civil society. Social responsibility should focus on enhancing the image of the higher education institution, recognising its successes in society by civil institutions and individual citizens. This will increase the social value of the higher education institution, its competitiveness, sustainability and efficiency, allowing society to use the resource voluntarily provided by the higher education institution to balance organisational and social interests.METHODS. The methods used to conduct the research were: interview, expert. The questions selected for this study were taken either from the literature or from individual interviews. The literature helped to identify important dimensions of the concept of social responsibility. The interviews helped to identify new points and possible dimensions to contextualise organisational approaches to shaping the social responsibility of higher education institutions.FINDINGS. Organizational approaches to the formation of social responsibility of higher education institutions in the market of educational services are proposed. Mechanisms to increase socio-commercial value of socially responsible higher education institutions are argued: creation of public institutions to identify, formulate public interests and present them to corporations; selection of social projects taking into account stakeholder expectations.CONCLUSION. In order to increase the efficiency of using the principles of social responsibility in HEIs, to improve their ratings, students' competitiveness in the labour market and their involvement in the task-setting and decision-making process, it is necessary to develop a programme of corporate social activity, which can become the basis for developing the HEIs' development strategy. The formation and adoption of such a strategy should be based on the interests of all stakeholders, based on the core values of the university to achieve the indicators at micro-, meso- and macrolevels.

IMPLEMENTING BEST PRACTICES FOR IMPROVING ENERGY EFFICIENCY IN UNIVERSITIES

BACKGROUND AND OBJECTIVES. Determining the direction of energy saving development is a significant aspect and is present in the policy of rational use of energy resources of leading countries, in most cases it affects the direct consumer and producer of energy, as well as administrative measures. Implementation of best practices of energy efficiency of all types of activities is a tool to improve energy autonomy of universities in Ukraine.METHODS. The study used: the predictive method – to determine the progress of implementation of EU Directive 2012/27/EC in Ukraine; method of comparative analysis – to determine the optimal mechanisms to promote energy efficiency in different countries and the possibility of implementing this experience to create a system of energy efficiency in Ukrainian universities.FINDINGS. Using and expanding the experience of participation in the project to provide energy efficient and comfortable conditions of study in Ukrainian universities together with the European Investment Bank and the Nordic Environment Corporation will allow to upgrade 200 teaching, research and support facilities in 21 universities to improve the energy efficiency of buildings and reduce operating costs of public higher education institutions; quality of teaching, learning, teaching, research and residential buildings. Implementation of such experience will improve the energy efficiency of universities, optimize mechanisms for state regulation, control and stimulation of energy efficiency; solve problems and expand the power of executive authorities and local governments, energy autonomy of universities.CONCLUSION. The analysis of the successes and difficulties of higher professional education for people with disabilities shows that there is an objective need to consolidate the efforts of the higher education community with regional public organizations, executive authorities, regional and city institutions of health, education and social protection to support young people with disabilities.

DEVELOPMENT OF THE INNOVATIVE POTENTIAL OF YOUNG PEOPLE ON THE BASIS OF THE USE OF THE UNIVERSITY HACKATHON ECOSYSTEM

BACKGROUND AND OBJECTIVES. Significant contradiction between the need of modern Ukrainian society in innovation-oriented specialist personality, on the one hand, and the level of readiness of university graduates to innovative professional activities, on the other hand, generates the problem of finding ways and means of formation of innovative potential of personality in scientific and educational environment of university on the basis of holistic dual educational concept. Problematic issues of how to organize the process of professional training of future specialists, how to promote the development of their innovative potential, what are the conditions and mechanisms of this process constitute the problem field of this studyMETHODS. The research used methods – activity approach to the problem of personal development; personality-oriented approach to professional training of students; competence approach to university training of students; acmeological approach to the study of human development; mutual influence of personal and professional development; environmental approach – to the problem of formation and development of students' innovation potential. Processing of the results of the survey to determine the proportions of the main components of students' innovation potential on the basis of Hackathon ecosystem was carried out by expert method.FINDINGS. The mechanisms for implementing the concept include the integration of education, science and practice; analysis of innovation needs and innovation capabilities of subjects of education; creation of infrastructure elements necessary for the functioning of the innovation system at all stages of the educational process; formation of a data bank of innovative projects, ready for implementation, technology platforms, information support for the development of innovative youth potential in the scientific and educational environment of the university.CONCLUSION. Scientific and educational environment of the university is a synthesized integrated phenomenon that systematically combines the structures of research, scientific, pedagogical and other activities in their complex interaction to implement the goals and objectives of training and professional and personal development of specialists, ready for innovative activity in the conditions of lifelong learning. The expected results of the concept are expressed in the transition to the use of modern dual educational programs, methods and technologies of educational process implementation in the university, aimed at continuous development of innovative thinking of young people, improving skills and motivation, identifying and setting tasks of creating new knowledge aimed at their solution, information search and processing, independent and teamwork and other competencies of innovative activity based on knowledge of its essence and on practical experience.

ENERGY CERTIFICATION AND ENERGY AUDIT OF HIGHER EDUCATION AS A METHODOLOGICAL TOOL TO IMPROVE THE ENERGY EFFICIENCY OF THE UNIVERSITY

BACKGROUND AND OBJECTIVES. Improving the energy performance of buildings is one of the least expensive ways to reduce energy consumption and greenhouse gas emissions. Building energy performance certification increases public knowledge about energy conservation and allows consumers and other decision makers to compare buildings based on their lifetime performance. In addition, energy performance certifications are an incentive for owners to improve the efficiency of existing buildings.METHODS. It is proposed to use in the process of energy certification and energy audit of university buildings collection and evaluation of basic information (including information about local climate, method of use, value of thermal conductivity coefficient and building envelope area, orientation) to determine the level of energy efficiency of the building on a generally accepted scale. In the Certificate of energy efficiency to take into account the calculated results from the assessment of the energy performance of the building.FINDINGS. It is suggested that the results of the energy certification of university buildings be presented in a simple, clear form, to ensure clarity, ease of use and comparability. For the energy certification of university buildings, a comparative labeling from A to G is proposed for use. The scale, on which the current national building standard is at "C," provides ample room for improving the rating of both new and existing buildings. If necessary, the scale should be expanded to add a label such as A1, A2, or A+, A++ when it comes to high-performance buildings.CONCLUSION. Accurate and reliable energy performance certification is a necessary foundation that will help ensure consumer confidence and the success of the certification program. The certification program must be clearly coordinated to ensure a smooth transition of the construction industry to the new rules.

IMPROVING THE ENERGY EFFICIENCY OF BUILDINGS BY PROVIDING BETTER PROTECTIVE STRUCTURES BASED ON THE UNIVERSITY'S KNOWLEDGE HUB

BACKGROUND AND OBJECTIVES. Modern university buildings use a large number of resources, such as heat, cold and hot water, as well as electricity, which is the main consumed energy resource and is used for lighting, office equipment, ventilation and air conditioning systems. In order to improve the energy efficiency of university buildings, it is necessary to carry out heat and energy modernization of internal and external envelopes, which will allow for internal billing and qualitative analysis of consumption, which contribute to prompt decision-making on heat and energy modernization of the premises.METHODS. To assess the potential for improving the energy efficiency of buildings by improving the quality of protective structures, methods for assessing the temperature and humidity conditions of multilayered enclosing structures in a wide range of humidity under stationary boundary conditions were developed on the basis of the University Hub of Knowledge.FINDINGS. On the basis of the University Hub of Knowledge, Kyiv National University of Technologies and Design, the moisture content profile was calculated for the general estimation of the moisture condition for building No. 4, the planes of the highest moisture content were determined to find the most dangerous, from the moisture condition point of view, section of the structure, the calculation of the enclosing structure modernization according to the maximum allowable moisture condition for the analysis of moisture accumulation in the coldest month of the year was made.CONCLUSION. The advantage of the proposed method of increasing the energy efficiency of buildings by improving the quality of protective structures based on the University Hub of Knowledge is the possibility of calculation in a wide range of moisture content of materials, including supersorption moisture zone, as well as applicability to structures with multizone condensation of moisture. The clarity and simplicity of the proposed method makes it available for the practical implementation of energy efficiency improvements in all university buildings.

SMART GRID ENERGY CONSERVATION MANAGEMENT BASED ON THE UNIVERSITY'S ENERGY INNOVATION HUB OF KNOWLEDGE

BACKGROUND AND OBJECTIVES. Due to increasing energy costs, as well as strict environmental regulations, there is a growing need for greater resource efficiency, which makes energy-efficient solutions necessary. Thus, the importance of innovations based on technologies designed to save energy, such as the Smart Grid, is increasing. Smart Grid is not just a compilation of smart meters or other electrical devices, it is a series of technologies, a concept of a fully integrated, self-regulating and self-healing power grid, which has a network topology and includes all sources of generation, transmission and distribution, managed by a single network of information and control devices and systems.METHODS. As the main method used was the calculation of the synthetic balance of savings from the use of different types of energy resources by the university after the implementation of the application Smart Grid-energy conservation management on the basis of the university energy-innovation Hub of knowledge.FINDINGS. A mechanism for the implementation of the Smart Grid energy-saving management application on the basis of the university energy-innovation Knowledge Hub is proposed. Smart Grid is designed to provide real-time data on the almost instantaneous balance of energy supply and demand. To ensure grid reliability by reducing peak demands and improving energy efficiency, Smart Grid data management is an affordable and effective tool for data analysis and decision making.CONCLUSION. The results of calculation of the predicted effect of the Smart Grid application implementation for the 4th building of Kyiv National University of Technologies and Design proved that the reduction of installed capacity as a result of the project was 80.5%, i.e. a 1% reduction in capacity creates an economic effect of 0.58% of the costs associated with modernization. Given the current level of electricity consumption, we can predict a potential reduction of 951 thousand UAH per year or almost 50% of the cost of electricity consumed in 2020.

USING THE UNIVERSITY'S ENERGY EFFICIENCY KNOWLEDGE HUB FOR ENERGY RENOVATION AND ENERGY MODERNIZATION OF UNIVERSITY BUILDINGS

BACKGROUND AND OBJECTIVES. The most important socio-economic task in the current period is to transfer Ukraine's economy to an intensive way of development in order to improve the level and quality of life of the population and solve the full range of social problems. Implementation of such a policy dictates the need to solve problems of reconstruction and modernization of buildings and structures, primarily related to the public sphere (including higher education institutions), in order to eliminate the existing inconsistency of the technical condition and functional and consumer qualities of public buildings to current standards and consumer requirements. Therefore, one of the most urgent directions of development of higher educational institutions is the task of providing effective overhaul and reconstruction of buildings, increasing their energy efficiency.METHODS. The theoretical and methodological basis of the study were the fundamental and applied developments of leading domestic and foreign scientists in the theory and practice of management of energy modernization and energy reconstruction of buildings, increasing energy efficiency of buildings. The factual basis of research were the legislative acts of Ukraine in the field of energy efficiency, normative and methodical documents on the modernization and reconstruction of buildings, Directive 2010/31/EC in the field of energy saving. When solving specific tasks the methods of system and comparative analysis, economic-mathematical methods of efficiency evaluation of energy reconstruction and energy modernization projects were used.FINDINGS. The method of calculation of the reduced resistance to heat transfer of the enclosing structures and the shell of the 4th building of Kyiv National University of Technology and Design as a whole taking into account the temperature and humidity conditions in the fencing marginal zones. It is shown that in the enclosure edge zones the heat protective properties decrease resulting in a deterioration of the heat protection of the whole building. Practical recommendations for the design of fencing structures of modern buildings taking into account the temperature-moisture regime are proposed.CONCLUSION. For the analysis of complex processes of moisture transfer in enclosures, a mathematical model based on the moisture potential is most convenient. A certain difference from the thermal potential (temperature) to the definition of the moisture potential allows to diagnose the most general assessment of the moisture regime of exterior and interior fences on the basis of HUB knowledge on energy efficiency. At use of this model it is possible to consider process of moisture exchange in a wide range of humidity and temperature taking into account movement of a moisture as a basis of carrying out energy reconstruction and energy modernization of operating buildings of the university.

ADVANTAGES AND PROSPECTS OF CO-BRANDING IN THE UKRAINIAN MARKET

BACKGROUND AND OBJECTIVES. The marketing practices of companies over the past two decades have increasingly been based on co-marketing, or inter-firm marketing alliances. The mutual recognition and understanding that each firm's success depends in part on the other firm forms the foundation underlying co-marketing activities. Firms move from trying to win alone to forming networks of partner firms. Corporations understand the need for alliances to acquire and maintain competitive advantage.METHODS. We used general scientific and special research methods: abstract-logical – to summarize theoretical and methodological foundations of co-branding as an integrative marketing tool for joint development of companies; economic-statistical – to analyze the level of development of poultry companies; monographic – to study the experience of individual companies with horizontal form of co-branding; analysis and synthesis – to study the components of co-branding companies; sociological research – to identify key success factors of co-branding.FINDINGS. The structural and logical model of co-branding alliances of poultry companies, the use of which is based on a co-branding strategy, creates the necessary basis for its further development within the framework of modern marketing theory, will increase the effectiveness of co-branding.CONCLUSION. Co-branding, which is a form of strategic collaboration between two brands that involves bringing them together to create a new product or service, makes the marketing alliances of companies visible to the consumer. In doing so, companies imply recognition of the fact that their prominence represents added value. Closer collaboration with retailers, more focused promotion, and co-branding are becoming ways for many consumer companies to control costs and keep prices down. An example of such cooperation is the use of a co-branding strategy for poultry companies.

DIAGNOSIS WITH THE HACKATHON ECOSYSTEM OF THE UNIVERSITY OF THE READINESS OF STUDENTS FOR RESEARCH ACTIVITIES

BACKGROUND AND OBJECTIVES. The changes in society associated with the country's transition to an innovative way of development radically change the nature and goals of labor activity. Profession under such conditions is considered by a person as a source of material well-being and gaining the desired social status. Professional self-determination occurs too late or is realized as forced, so the lack of opportunity to realize one's professional preferences has a negative impact on the individual and on society as a whole. As a result, in recent decades there has been a significant increase in the requirements of modern employers to the professional training of graduates of educational institutions. A young specialist must improve in the profession, be ready to change professional activity, i.e. be socially and professionally mobile, scientifically established, which can be realized with the help of Hackathon-ecosystem.METHODS. Collection of information, survey of students and teachers were carried out using a systematic approach on the basis of the Hackathon ecosystem. Processing of the obtained information, definition of scientific statements, generation of conclusions and practical recommendations were carried out with the help of the software product "Methodology of studying students' adaptation to dual education in higher education".FINDINGS. It is proved that the research activity of students is a necessary condition for their professional self-determination, acts as part of a holistic, long-term, dynamic process of entry into the profession and as a result of the choice and design of their future professional activity. Students' involvement in research activity largely determines the effectiveness of their social and professional development.CONCLUSION. Research activity of university students is an effective means of forming knowledge, abilities and skills necessary for personal and professional self-determination. It not only stimulates and motivates personal and intellectual development, contributes to the continuation of education, proves the degree of its readiness and acts as one of the guarantors of the success of the process of professional self-determination in general.