scholarly journals Analysis of the Factors Affecting the Support to Regulating Heated Tobacco Devices among South Korean Adults

2021 ◽  
Vol 12 (2) ◽  
pp. 64-73 ◽  
Author(s):  
Ji-Eun Choi ◽  
Hong-Jun Cho
Keyword(s):  
Factors Affecting ◽  
South Korean ◽  
Korean Adults

scholarly journals Association between depression and risk of Parkinson's disease in South Korean adults

2021 ◽  
Author(s):  
Wonjeong Jeong ◽  
Hyunkyu Kim ◽  
Jae Hong Joo ◽  
Sung-In Jang ◽  
Eun-Cheol Park
Keyword(s):  
Parkinson’S Disease ◽  
Parkinson's Disease ◽  
South Korean ◽  
Korean Adults

scholarly journals Factors Affecting the Popularity of Video Content on Live-Streaming Services: Focusing on V Live, the South Korean Live-Streaming Service

2020 ◽  
Vol 12 (5) ◽  
pp. 1784 ◽  
Author(s):  
Minjeong Ham ◽  
Sang Woo Lee
Keyword(s):  
Live Streaming ◽  
Cumulative Number ◽  
Video Content ◽  
Factors Affecting ◽  
South Korean ◽  
Key Characteristics ◽  
Quality Video ◽  
Streaming Service ◽  
High Quality Video ◽  
Production Company

Naver V Live, a South Korean live-streaming service, showcases video contents specific to the entertainment industry, such as K-pop and music. On V Live, K-pop stars and their fans can interact directly in a natural way, and V Live provides high-quality video content with novel topics. This study has identified key characteristics of video content that affect its popularity. A total of 620 video contents of five leading Star channels were classified on the basis of production company, type of video content, and whether it was live-streamed or not. The popularity of video content was measured by the number of comments, hearts, and views. To control potential bias, additional variables were set as control variables—such as the number of channel subscribers, mini-album sales, if the video content was previewed, and cumulative number of days since the video content was uploaded. For analysis, a hierarchical linear regression was conducted. The findings suggest future directions in video content planning.

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

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