The physical features, climate and soils of the West Coast are described. Expansion since 1964 of dairy production, sheep and beef cattle numbers, and areas of improved grassland are highlighted, as is the role of the Crown in land development and settlement. While isolation and distance, development costs, river problems, and farmer attitude and knowledge are considered limitations, great scope exists for increased production by the adoption, of more intensive techniques, including horticulture on the best coastal soils, and by development of waste land.