Library in Information and Education Environment of a Modern University

Author(s):  
Nina A. Koryakovtseva

According to increase of the role of high education in continually changing world and of development of competitiveness situation on the educational service market, it’s really important to analyze the factors influencing the positioning of higher education institution within the market of educational services. The author analyzes the state of informational and educational environment and offers a new approach — to consider it as the result of cultural and creative activities of a higher education institution modern library.

2015 ◽  
Vol 29 (6) ◽  
pp. 435-444 ◽  
Author(s):  
Deema Refai ◽  
John Thompson

This paper reports on an investigation into the value of the contribution of the higher education institution (HEI) context in developing graduates' enterprise skills. The study was an exploration of where graduates develop enterprise skills, examining the impact of the higher education and employment contexts on the development of these skills. The paper draws on a qualitative study in which interviews were conducted with pharmacy academics and employers. The results show that an ability to demonstrate skills in one context does not necessarily indicate an ability to demonstrate them in another, because the development and demonstration of enterprise skills are influenced by the contexts in which they are developed and demonstrated. The study adds value by highlighting the significant role of both the HE and employment contexts in developing enterprise skills, while emphasizing that these skills become more transferable through exposure to more contexts.


Author(s):  
Farra Munna Harun ◽  
Bayu Taufiq Possumah ◽  
Muhammad Hakimi Bin Mohd. Shafiai ◽  
Abd Halim Mohd Noor

Author(s):  
Yuliya Synytsina ◽  
Askhat Bekishev

The article substantiates the need to study the methodological aspects of digital communication as a separate higher education institution and in the country as a whole. It is determined that one of the tools to increase the competitiveness of educational institutions is the development of communication policy and the use of modern digital technologies. And also that the formation of digital communication policy of higher education institutions is a key issue for the promotion of educational services at this stage of the country's development. The target audience of the market of educational services for the main users of the official site of the higher educational institution is outlined. The main tasks of information and social technologies in education, which provide general computerization of students and teachers, are listed. The author highlights the main components of educational sites and their general characteristics. The author also formed a complex analysis of the site using modern methods of analysis: general characteristics, design and description of the site; qualitative for quantitative analysis of the site; analysis of the site in accordance with the requirements for the sites of educational institutions at the legislative level regarding the disclosure of information; results of psychological verbal-communicative method of site research; SEO analysis (search engine promotion) of the site. The article presents the results of the application of the proposed comprehensive analysis on the example of a specific site of a higher education institution, namely the site of the State Dnipropetrovsk University of Internal Affairs, with a thorough explanation of the results. According to the results of the study, the author came to the conclusion that the development of communication policy using integrated marketing tools, namely site development, is achieved by successfully promoting higher education institutions in the market of educational services, image formation and competitiveness of educational institutions.


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