A Method Proposal for Determining Health Communication Campaigns’ Messages

2016 ◽  
Vol 4 (2) ◽  
pp. 49
Author(s):  
Ali Atıf Bir ◽  
Önder Yönet
Keyword(s):  
Health Communication ◽  
Hpv Vaccine ◽  
Vaccine Acceptance ◽  
Communication Campaign ◽  
Behavioral Determinant ◽  
The People ◽  
Social Judgement ◽  
Campaign Messages ◽  
Health Communication Campaign ◽  
Linear Regressions

This research is focused on the question of deciding what to say in a (health) communication campaign. The goal is to search for ways of selecting/tailoring effective campaign messages which are persuasive for the targeted audiences. Accordingly, by considering Social Judgement Theory in the foundation of Integrated Behavior Model; two variables, belief strength and involvement are proposed with a method to predict the persuasiveness of campaign messages. When the people have strong beliefs and high involvements, a message that does not match with the most important behavioral determinant should be used in the campaign. However, when the people have weak beliefs, a message matching with the most important behavioral determinant should be used without considering the involvement level. These hypotheses are tested in the field of health communication on (cervical cancer) HPV vaccine acceptance and all accepted. CATI is used to collect data on surveys. The study sample, which is derived through a method close to probability sampling, is consisted of mothers who live in Istanbul/Turkey and have at least one 11-26-year-old daughter(N=145). Multiple linear regressions, decision trees (CHAID) and ANOVA are used for the analysis.

A Method Proposal for Determining Health Communication Campaigns’ Messages

2016 ◽  
Vol 2 (2) ◽  
pp. 49
Author(s):  
Ali Atıf Bir ◽  
Önder Yönet
Keyword(s):  
Health Communication ◽  
Hpv Vaccine ◽  
Vaccine Acceptance ◽  
Communication Campaign ◽  
Behavioral Determinant ◽  
The People ◽  
Social Judgement ◽  
Campaign Messages ◽  
Health Communication Campaign ◽  
Linear Regressions

This research is focused on the question of deciding what to say in a (health) communication campaign. The goal is to search for ways of selecting/tailoring effective campaign messages which are persuasive for the targeted audiences. Accordingly, by considering Social Judgement Theory in the foundation of Integrated Behavior Model; two variables, belief strength and involvement are proposed with a method to predict the persuasiveness of campaign messages. When the people have strong beliefs and high involvements, a message that does not match with the most important behavioral determinant should be used in the campaign. However, when the people have weak beliefs, a message matching with the most important behavioral determinant should be used without considering the involvement level. These hypotheses are tested in the field of health communication on (cervical cancer) HPV vaccine acceptance and all accepted. CATI is used to collect data on surveys. The study sample, which is derived through a method close to probability sampling, is consisted of mothers who live in Istanbul/Turkey and have at least one 11-26-year-old daughter(N=145). Multiple linear regressions, decision trees (CHAID) and ANOVA are used for the analysis.

Development of a health communication campaign to promote the Texas prescription monitoring program

2020 ◽  
Vol 37 (3) ◽  
pp. 222-231
Author(s):  
Michael Mackert ◽  
Kathrynn Pounders ◽  
Laura E. Brown ◽  
Susan Kirtz ◽  
Jessica Hughes Wagner ◽  
...  
Keyword(s):  
Health Communication ◽  
Monitoring Program ◽  
Communication Campaign ◽  
Prescription Monitoring ◽  
Health Communication Campaign

Evaluation Techniques in Health Communication: Issues and Perspectives

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. Atanu Mohapatra
Keyword(s):  
Health Communication ◽  
Human Behaviour ◽  
Theory And Practice ◽  
Global Public Health ◽  
Campaign Evaluation ◽  
Communication Campaign ◽  
Communication Processes ◽  
Research Designs ◽  
Campaign Messages ◽  
Evaluation Techniques

Health communication is gaining recognition across the world because of its emphasis on combining theory and practice in understanding communication processes and changing human behaviour. This approach is pertinent when many of the threats to global public health (through diseases and environmental calamities) are rooted in human behaviour. For a communication campaign to be successful, a number of components are considered essential. Message development is an integral component of the campaign, and there should be widespread exposure to campaign messages. Campaign appeals that are socially distant from audiences are generally ineffective, and messages promoting prevention are less likely to be successful than those with immediate positive consequences. Measurement of carefully defined outcomes is important, and research designs should include adequate resources and methods to achieve useful campaign evaluation. This paper is an attempt to identify and discuss the issues that are important conducting of formative, process, and summative evaluations of health communication campaigns.

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