Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya

The COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in Malang City have issued policies both through official appeals and creative content on the university's official social media (Instagram). This study aims to analyze how the Clean and Healthy Lifestyle (PHBS) campaign practices are carried out by universities in Malang City to prevent the transmission of the COVID-19 virus. This research was conducted in qualitative and data will analyze descriptively. Data collection was collected by digital archive on Instagram accounts of several campuses in Malang City. The results of this study indicate that (1) the campaign by universities related to COVID-19 has not been massive and has not been evaluated properly; (2) message content on social media still contains general information related to COVID-19, it is not specifically; (3) the intensity of the PHBS campaign through social media has decreased since 2021. The conclusion is health campaigns related to COVID-19 must continue to be carried out by all universities in Malang City for resilience in facing the COVID-19 pandemic. Keywords: COVID-19, Health Communication Campaign, PHBS, Social Media

COVID-19 Vaccine Segments in Australia: An Audience Segmentation Analysis to Improve Vaccine Uptake

BackgroundKnowing your audience is the first step in an effective public health communication campaign. While previous studies provide broad categories of public intentions to get a COVID-19 vaccine, few systematically segment and identify effective ways to engage with distinct publics to improve COVID-19 vaccine uptake. MethodsUsing data from a national sample of Australian public (N = 1054) and based on the Theory of Planned Behaviour, a latent class analysis of 23 items was undertaken to identify COVID-19 audience segments for potential future message targeting. FindingsWe found five different segments on COVID-19 vaccine intentions: Vaccine enthusiasts (28%), supporters (26%), socials (20%), hesitant (15%), and sceptics (10%). While the vaccine hesitants have concerns about safety and side-effects of the vaccine, the sceptics hold additional concerns about the need for a vaccine and dismiss the health risks. Vaccine socials hold less favourable attitudes towards a COVID-19 vaccine but are willing to get one to protect others. These audience segments differ on demographic variables and in their level of trust in mainstream media, scientists and health experts, social media, and family and friends. In particular, we found the most vulnerable—the poor and undereducated—may need further help in understanding the need and importance of COVID-19 vaccination.InterpretationUnderstanding the COVID-19 vaccine attitudinal and information seeking characteristics of these sub-publics will help inform appropriate messaging campaigns to reach out to vaccine hesitant and sceptics for promoting vaccination. It provides insight into what types of message framing may be effective, through which platforms messages should be provided, and by which trusted sources.

Development and Evaluation of a Research-Driven Health Communication Campaign to Increase Fruit and Vegetable Consumption Among SNAP-Eligible Ohio Adults

Background: Despite evidence of the protective effects of a diet high in fruits and vegetables, intake among Ohio adults remains low. A health communication campaign is an attractive behavior change intervention due to its potential to reach a large audience. Focus of the Article: This study aims to examine the development of a state-level health communication campaign and to assess outcome measures relative to fruit and vegetable intake. Research Question: Two research questions were evaluated: (1) How did Ohio State University Extension use formative research to inform the campaign’s development? and (2) Was campaign exposure associated with increased fruit and vegetable consumption or readiness to increase fruit and vegetable consumption among the target audience comprising Ohio adults eligible for the Supplemental Nutrition Assistance Program (SNAP)? Program Design/Approach: Ohio State University Extension conducted extensive formative evaluation prior to developing the Celebrate Your Plate health communication campaign. The campaign was designed to increase the target audiences’ fruit and vegetable consumption, reinforce messages taught in nutrition education classes, and reach a larger segment of the population with messages promoting healthy behaviors. The campaign was implemented statewide through a multi-year phased rollout and comprised a mix of printed and digital communication channels and an accompanying website. Supportive individual- and community-level programming was also implemented by Ohio State University Extension as part of a multilevel approach to increasing fruit and vegetable intake. Importance to the Social Marketing Field: The limited existing research on the effectiveness of health communication campaigns to increase consumption of healthy foods largely focuses on national campaigns and this study examines effectiveness of a locally tailored campaign. Methods: This study comprised a mixed-methods multi-stage evaluation: qualitative data were collected in four pilot counties to assess the target audience’s awareness and reception of the campaign and recommendations for future efforts. Cross-sectional post-implementation outcome evaluation data were collected and analyzed to assess campaign exposure and behaviors of the target audience. Results: During the pilot evaluation, the target audience responded positively to campaign materials and identified the perceived cost of healthy recipes as a main barrier to changing eating patterns. After the campaign was rolled out statewide, approximately 18% of the target audience indicated exposure to Celebrate Your Plate in aided recall. Campaign exposure was significantly associated with higher fruit ( p < .001) and vegetable ( p < .001) consumption. The Stages of Change model was used to conceptualize readiness to increase fruit and vegetable consumption; campaign exposure was significantly associated with readiness to increase fruit ( p = .001) and vegetable ( p = .027) consumption. Recommendations for Research or Practice: Results of this study show that campaign exposure is significantly associated with higher fruit and vegetable consumption and readiness to consume more fruits and vegetables among the target audience, though more rigorous evaluation is needed to determine causality. Limitations: This study included cross-sectional data and lacked a control group and consequently cannot be used to determine if behavioral observations resulted from campaign exposure. Additionally, this study relied on self-reported data and is susceptible to response biases.

Health Communication Campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 Pandemic Era

This article explains the results of a research about the health communication campaign on Clean and Healthy Living Behaviour (PHBS: Perilaku hidup bersih dan sehat) in the era of the Covid-19 pandemic. Utilising a positivistic paradigm, the method employed in this research is a survey explanatory method and quantitative approach. Samples were selected through a purposive sampling technique, among people in Pura Aditya Jaya Rawamangun Jakarta which yielded 119 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result of the research shows that there is a positive influence of counselling and below-the-line media on clean and healthy lifestyle behaviour among people in Aditya Jaya Rawamangun Jakarta temple. However, the variable of Campaign through Counselling is more dominant in influencing the clean and healthy lifestyle behaviour of people in Pura Aditya Jaya Rawamangun Jakarta, compared to the variable of Campaign through below-the-line media. In conclusion, this research proves that the social learning theory is effective in the campaign which results in behavioural changes in society. Keywords: Social learning theory, campaign, clean and healthy lifestyle behaviour (PHBS), counseling, below-the-line.