STRUCTURE OF A MARKETING MODEL FOR ENTERING AN INNOVATIVE MARKET

2021 ◽  
Vol 4 (8) ◽  
pp. 40-45
Author(s):  
Makhsuda Ruzmetova ◽  
◽  
Azizbek Ashurov
Keyword(s):  
Life Cycle ◽  
Innovation Diffusion ◽  
Market Segmentation ◽  
Product Innovation ◽  
Innovative Product ◽  
Value System ◽  
Marketing Model ◽  
Selection Of

The article is devoted to the structure of the marketing model for entering the innovation market. The entry of an innovative product to the market begins with the type of customer that the product attracts to it and varies from one type of customer to another throughout the life cycle. Innovative marketing is one of the criteria for a balanced value system in the process of creating product value.Keywords. Product innovation, innovation diffusion, clipping theory, selection of a single identified economic buyer, market segmentation, competition assessment

scholarly journals Circular Economy Strategies for Equipment Lifetime Extension: A Systematic Review

2021 ◽  
Vol 13 (3) ◽  
pp. 1117
Author(s):  
Alessandro Fontana ◽  
Andrea Barni ◽  
Deborah Leone ◽  
Maurizio Spirito ◽  
Agata Tringale ◽  
...  
Keyword(s):  
Life Cycle ◽  
Circular Economy ◽  
Resource Scarcity ◽  
Production Equipment ◽  
Environmental Standards ◽  
Multiple Strategies ◽  
Medium Enterprise ◽  
Equipment Lifetime ◽  
Selection Of ◽  
Lifetime Extension

Even if the economy nowadays is still locked into a linear model of production, tighter environmental standards, resource scarcity and changing consumer expectations are forcing organizations to find alternatives to lighten their impacts. The concept of Circular Economy (CE) is to an increasing extent treated as a solution to this series of challenges. That said, the multitude of approaches and definitions around CE and Life Cycle Extension Strategies (LCES) makes it difficult to provide (Small and Medium Enterprise) SMEs with a consistent understanding of the topic. This paper aims at bridging this gap by providing a systematic literature review of the most prominent papers related to the CE and lifetime extension, with a particular focus on the equipment and machinery sector. A taxonomy was used to define and cluster a subset of selected papers to build a homogeneous approach for understanding the multiple strategies used in the industry, and the standards in maintenance and remanufacturing strategies. As a final research step, we also propose a Strategy Characterization Framework (SCF) to build the ground for the selection of the best strategy to be applied for production equipment life cycle extension on several industrial use cases.

scholarly journals Life cycle assessment-based selection of a sustainable lightweight automotive engine hood design

2017 ◽  
Vol 22 (9) ◽  
pp. 1373-1383 ◽  
Author(s):  
Xin Sun ◽  
Jingru Liu ◽  
Bin Lu ◽  
Peng Zhang ◽  
Mingnan Zhao
Keyword(s):  
Life Cycle Assessment ◽  
Life Cycle ◽  
Automotive Engine ◽  
Selection Of

Life cycle sustainability assessment (LCSA) for selection of sewer pipe materials

2014 ◽  
Vol 17 (4) ◽  
pp. 973-992 ◽  
Author(s):  
Sharmin Akhtar ◽  
Bahareh Reza ◽  
Kasun Hewage ◽  
Anjuman Shahriar ◽  
Amin Zargar ◽  
...  
Keyword(s):  
Life Cycle ◽  
Sustainability Assessment ◽  
Life Cycle Sustainability Assessment ◽  
Sewer Pipe ◽  
Pipe Materials ◽  
Selection Of

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

The Design for Assembly Guidelines Transform a Product Innovation From a Loser to a Winner

1998 ◽  
Author(s):  
David H. Myszka
Keyword(s):  
Product Innovation ◽  
Computer Models ◽  
Design For Assembly ◽  
Careful Selection ◽  
Significant Cost ◽  
Success Stories ◽  
Modeling Process ◽  
Design Activities ◽  
Manual Review ◽  
Selection Of

Abstract Several manufacturer’s are witnessing soaring profits as a result of cost reductions derived from Design for Manufacturing and Assembly (DFMA) analyses. These successes are prompting others to turn to more refined computer models of product assemblies. However, much can be gained from a very routine analysis, using nothing more than the basic Design for Assembly (DFA) guidelines. These gains can be realized at a mere fraction of the resources needed for the computer models. This method of analysis is especially appealing to engineers whose time constraints require careful selection of design activities. This paper argues that DFMA analysis does not need to be an elaborate modeling process to produce significant cost improvements. This point is illustrated with an example of a redesign of a cooking range door. A manual review of the DFA guidelines turned a design innovation from a loser into a winner. Success stories from such informal analyses should promote greater implementation across industries that are hesitant in adopting DFMA practices.

Reliability Method on Product Innovation Design

2014 ◽  
Vol 1028 ◽  
pp. 341-345
Author(s):  
Rui Zhang
Keyword(s):  
Product Design ◽  
Product Innovation ◽  
Industrial Product ◽  
Innovative Product ◽  
Social Competition ◽  
Systematic Analysis ◽  
Industrial Environment ◽  
The Real ◽  
Reliability Method ◽  
The Relationship

Product innovation design is challenging due to the complexity of the industrial environment, the changing needs of markets and customers, the effect of intense social competition, and the unpredictability of the future. This paper presents in a systematic analysis of reliability method on industrial product innovation design in order to illustrate what the real meaning of reliability method and how it works on the product innovation design. It also clarifies the relationship between reliability method and product innovation design, reflecting the function of reliability method on each work stage. It is concluded that a suitable thinking mode should be applied on the corresponding design, and it will enhance the effectiveness of innovative product design in general.

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