AD EXEMPLUM SUSTAINABLE ACCOMMODATION PRACTICES ON THE BULGARIAN BLACK SEA COAST

Tourism in Bulgaria is a cross cutting sector of particular importance for unemployment and poverty eradication. As a source of foreign exchange earnings and direct investments it ensures viable medium and long-term economic benefits for both the destination and the local community. In recent years, the sustainable development of tourism on the Bulgarian Black Sea coast is seriously threatened, mainly due to the consequences of mass sea tourism, the short-sighted use of available resources and the territorial concentration of accommodation facilities. The aim of the present study is to establish the achievements of the hospitality business on the Bulgarian Black Sea coast in terms of sustainability and environmentally friendly lifestyle.

THE SPECIFICS OF THE OFFER OF A MOUNTAIN DESTINATION FOR SKI TOURISM

Mountain ski tourism is an important type of tourism, which is economically and culturally valuable industry particularly for developed countries. Not all mountain regions are appropriate for ski tourism development, however. The purpose of the report is to show the specifics of a mountain destination and its potential of offering ski tourism. Some analyzes and reports will outline the characteristics and the specifics of offering of mountain tourism for ski. The results are indicating the potential and the structural risks, new market conditions and trends, the principal of planning and the frame work of mountain ski tourism development. Factors that include climate, topography, scenery and the seasonal cycle all determine the facilities and activities of mountain ski tourism, reflecting the strong interdependency between the mountain ecosystem and the mountain tourism system. Ski tourism development must therefore go hand in hand with protecting and preserving these resources to ensure tourism's long-term growth and viability. Investments in ski tourism-related facilities can valorize these resources in terms of creating employment and income to the local residents of mountain regions.

FEATURES OF CONNECTIVITY AMONG FRANCHISING NETWORKS IN HOTEL INDUSTRY

The main thesis supported in this study is that connectivity is embedded in the hotel franchise due to its systemic nature, the number of participating levels, elements and entities, the complex relationships between them, the transfer of tangible and intangible assets, multifaceted communications of formal and informal nature and others. In this regard, the main purpose of the paper is to reveal the nature of connectivity in the hotel franchise and how it affects the functioning and development of the system. The first part of the report examines the peculiarities of the relationships between business entities in the hotel franchise. The next part presents two main concepts for connectivity management in franchising networks in the hotel industry, and at the end some conclusions and recommendations for the development of franchise partner networks are systematized.

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

PREREQUISITES FOR SUSTAINABLE DEVELOPMENT OF WINE TOURISM IN THE SOUTHEAST REGION FOR LEVEL 2 PLANNING

In the conditions of the modern competitively developing tourism, the problems of sustainable development of a tourist destination, the need for development of alternative types of tourism are economic and social processes of increasing importance. Moreover, they focus on some of the most important changes and problems in the way of development of modern tourism. Where are these intersections and what are they due to? In what sense are the phenomena of wine tourism, sustainable development and tourist destination becoming more and more interdependent processes? How is the national and regional development of wine tourism and its sustainable development reflected in the mirror of international tourism, in the conditions of "globality" and "locality"?

MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND

The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.

THE SOCIO-PSYCHOLOGICAL ASPECTS OF MANAGEMENT IN ASSISTANCE OF HUMAN RESOURCES MANAGEMENT IN TOURIST ORGANIZATIONS

Tourism is characterized by a highly dynamic internal and external environment, which means that adaptation and periodic changes are an integral part of the organizational life of tourism organizations. The present study aims to indicate how and why the socio-psychological aspects of governance are essential for human resource management in tourism organizations. In this regard, it is clarified what are the applied aspects of social psychology related to management and organizational behavior. The areas of application of these aspects are outlined, the connection between the management of human resources in the tourism organizations and the derived socio-psychological aspects of the management is indicated.

INTERACTION BETWEEN NEW TECHNOLOGIES AND THE EXPERIENCE OF THE GUESTS IN THE HOSPITALITY INDUSTRY

The scientific report aims to highlight the positive interaction between technology and hotel guests. The relationship between technology and customer experience is examined. The role of innovation as a tool for enhancing the positive experience of tourists is highlighted. The focus is on digital applications and their relationship to satisfaction. The main global trends that demonstrate the impact of hotel automation on visitor satisfaction are outlined. Attention has been focused on research from recent years. The author defends the thesis that guests seek interaction with automation as it directly affects the quality of service and thus enhances their positive experience. Innovation is a key tool for creating a quality experience.

TECHNOLOGICAL TRANSFORMATION AND DIGITALIZATION OF HOTEL BUSINESS: OPPORTUNITIES AND PERSPECTIVES

At the advent of the 21st century, digital technologies have changed the way that hotel industry brings value to tourists around the world. The aim of this scientific report is to present the opportunities and perspectives for hotel business for digital transformation, as a crucial instrument for the growth of the industry and for meeting the needs of the new digital generation of consumers. With its potential, digital transformation is reshaping the industry, giving strategic advantages to companies focused on digital transformation of the business.

TOURISM INDUSTRY OF PLOVDIV IN THE CONDITIONS OF EMERGENCY MEASURES

The report summarizes information on the state of the tourism business in Plovdiv after the introduction of Covid-19 restrictive emergency measures, as well as the expectations for the development of tourism in the coming months based on an online survey at the end of April 2020. The report outlines the overall state of the industry as well as the difficulties it faces and the efforts it made to retain employment and towards recovery. The adaptability of the business in the current economic situation and the search for new innovative approaches to attract and welcome tourists are highlighted, in order to reach more potential customers after the end of the state of emergency.