scholarly journals The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

2020 ◽  
Vol 6 (2) ◽  
pp. 237
Author(s):  
Mada Faisal Akbar
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and price on purchasing decisions at Mitraindo South Tangerang Online Shop. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence purchasing decisions by 40.3, the hypothesis test obtained tcount> ttable or (7.974> 1.986). Price significantly influences the purchase decision of 38.0%, the hypothesis test is obtained tcount> ttable or (7.594> 1.986). Product quality and price simultaneously have a significant effect on purchasing decisions of 49.0%, the hypothesis test is obtained Fcount> Ftable or (44,626> 2,700)

scholarly journals The Effect of Product Quality and Promotion on Consumer Purchasing Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 222-229
Author(s):  
Kiki Dwi Wijayanti
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Regression Equation ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and promotion on consumer purchasing decisions at Floris Florists in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing.  The results of this study product quality significantly influence consumer purchasing decisions by 40.9%, the hypothesis test obtained t count> t table or (8.069> 1.986). The promotion has a significant effect on consumer purchasing decisions by 39.3%, the hypothesis test is obtained t count> t table or (7.796> 1.986). Product quality and promotion simultaneously have a significant effect on consumer purchasing decisions with a regression equation Y = 10.681 + 0.382X1 + 0.361X2 and an influential contribution of 50.2%, the hypothesis test is obtained F count> F table or (46.890> 2.700).

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 21 (1) ◽  
pp. 31-38
Author(s):  
Marissa Grace Haque
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

scholarly journals The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk)

2020 ◽  
Vol 3 (4) ◽  
pp. 3821-3830
Author(s):  
Udin Ahidin
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Purchase Intention ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Regression Equation ◽  
Analysis Techniques ◽  
Study Product

This study aims to determine the effect of product quality and promotional activities on consumer buying interest (Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk). The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, product quality has a significant effect on purchase intention by 45.2%, hypothesis testing obtained t count > t table or (8.990> 1.984). Promotional activities have a significant effect on purchase intention by 37.1%, hypothesis testing is obtained t count> t table or (7.599> 1.984). Product quality and promotional activities simultaneously have a significant effect on buying interest with the regression equation Y = 10.422 + 0.434X1 + 0.312X2 and the contribution of the effect is 52.2%, the hypothesis test obtained F count> F table or (53.010> 2,700).

scholarly journals The Influence of Location and Selling Price on Purchasing Decisions at PT. Gapura Prima Group

2019 ◽  
Vol 3 (2) ◽  
pp. 169
Author(s):  
Iis Noviyanti ◽  
Feb Amni Hayati
Keyword(s):  
Economic Development ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Selling Price ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique

Today's economic development is marked by the emergence of various forms of the property very quickly and continuously. This study aims to determine the effect of location and selling price on the purchasing decision of Bailey's City Ciputat Apartment Unit at PT. Gapura Prima Group. The method used was explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study location have a significant effect on purchasing decisions of 42.0%, the hypothesis test obtained significance of 0,000 <0.05. The selling price has a significant effect on the purchase decision of 46.9%, the hypothesis test obtained a significance of 0,000 <0.05. Location and selling price simultaneously have a significant effect on the purchase decision of Bailey's City Ciputat Apartment Unit by 56.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals The Effect of Quality of Service and Corporate Image on Purchasing Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 214-221
Author(s):  
Abdul Khoir
Keyword(s):  
Quality Of Service ◽  
Statistical Analysis ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Corporate Image ◽  
Regression Testing ◽  
Purchasing Decisions

This study aims to determine the effect of service quality and corporate image on purchasing decisions at Alfamart South Tangerang Hospital. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the quality of service significantly influence purchasing decisions by 40.3%, the hypothesis test obtained t count> t table or (7.967> 1.986). The company's image has a significant effect on purchasing decisions by 37.2%, the hypothesis test is obtained t count> t table or (7.466> 1.986). Service quality and corporate image simultaneously have a significant effect on purchasing decisions with a regression equation Y = 11,931 + 0,380X1 + 0,332X2 and the contribution of influence is 48.7%, the hypothesis test is obtained F count> F table or (44,091> 2,700).

scholarly journals The Influence of Product Innovation and Product Quality on Consumer Purchase Interest in PT. Alfasindo Metal in Jakarta

2019 ◽  
Vol 6 (2) ◽  
pp. 197
Author(s):  
Priehadi Dhasa Eka
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Product Innovation ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Consumer Interest ◽  
Analysis Technique ◽  
Study Product

This study aims to determine the effect of product innovation and product quality on consumer buying interest at PT. Alfasindo Metal in Jakarta. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study Product Innovation significantly influence consumer interest by 40.8%, the hypothesis test obtained significance 0,000 <0.05. Product quality has a significant effect on consumer buying interest by 41.5%, hypothesis testing obtained significance of 0,000 <0.05. Product innovation and product quality simultaneously have a significant effect on consumer buying interest of 51.2%, the hypothesis test obtained a significance of 0,000 <0.05.

scholarly journals The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

2021 ◽  
Vol 4 (1) ◽  
pp. 472-481
Author(s):  
Ade Yusuf
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Innovation ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques

This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).

scholarly journals The Effect of Placement and Career Development on Employee Performance of PT. Mandiri Karya in Jakarta

2020 ◽  
Vol 10 (1) ◽  
pp. 183
Author(s):  
Ade Muslimat
Keyword(s):  
Statistical Analysis ◽  
Career Development ◽  
Hypothesis Testing ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Career Placement

This study aims to determine the effect of career placement and development on employee performance at PT. Mandiri Karya in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the placement of a significant effect on employee performance by 41.6%, the hypothesis test obtained t count> t table or (8,133> 1,986). Career development has a significant effect on employee performance by 43.8%, the hypothesis test is obtained t count> t table or (8.508> 1.986). Career placement and development simultaneously have a significant effect on employee performance by 52.6%, the hypothesis test is obtained F count> F table or (51.106> 2,700).

scholarly journals The Effect of Product Prices and Promotions on Purchasing Decisions of Mitsubishi Brand Cars at PT. Srikandi Diamond Motors, Tangerang Branch

2020 ◽  
Vol 1 (1) ◽  
pp. 175
Author(s):  
Ahmad Nurhadi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchasing Decisions ◽  
Analysis Technique

This study aims to determine the effect of product prices and promotions on purchasing decisions of Mitsubishi brand cars at PT. Srikandi Diamond Motors Tangerang Branch. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the price of products significantly influence the decision to purchase a Mitsubishi brand car by 42.7%, the hypothesis test obtained significance of 0,000 <0.05. Promotion has a significant effect on the decision to purchase a Mitsubishi brand car of 43.1%, the hypothesis test obtained a significance of 0,000 <0.05. Product prices and promotions simultaneously have a significant effect on purchasing decisions of Mitsubishi brand cars by 53.5%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Quality and Service Quality on Customer Satisfaction at Mitra 10 in Depok

Jurnal Office ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 75
Author(s):  
Neneng Susanti ◽  
Jasmani Jasmani
Keyword(s):  
Statistical Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Regression Testing ◽  
Analysis Technique ◽  
Study Product

This study aims to determine the effect of product quality and service quality on customer satisfaction at Mitra 10 in Depok. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality have a significant effect on customer satisfaction by 41.6%, hypothesis testing obtained significance 0,000 <0.05. Service quality has a significant effect on customer satisfaction by 42.7%, hypothesis testing obtained significance 0,000 <0.05. Product quality and service quality simultaneously have a significant effect on customer satisfaction by 52.3%, hypothesis testing obtained significance of 0,000 <0.05.

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