scholarly journals The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

2021 ◽  
Vol 4 (1) ◽  
pp. 472-481
Author(s):  
Ade Yusuf
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Innovation ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques

This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).

scholarly journals The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang

2020 ◽  
Vol 1 (1) ◽  
pp. 165
Author(s):  
Jasmani Jasmani ◽  
Denok Sunarsi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Brand Image ◽  
Hypothesis Test ◽  
Regression Testing ◽  
White Bread ◽  
Purchasing Decisions ◽  
Product Mix ◽  
Analysis Technique ◽  
The Many

Along with the many types of bread that appear now, one of which is white bread. Companies are required to make bread products that can meet the wishes of the community. This study aims to determine the effect of product mix, promotion mix and brand image on consumer purchasing decisions of Sari Roti products in South Tangerang. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the product mix significantly influence consumer purchasing decisions by 30.3%, the hypothesis test obtained significance 0,000 <0.05. The promotion mix has a significant effect on consumer purchasing decisions by 41.2%, the hypothesis test obtained significance 0,000 <0.05. Brand image has a significant effect on consumer purchasing decisions by 26.8%, hypothesis testing obtained significance 0,000 <0.05. Product mix, promotion mix, and brand image simultaneously have a significant effect on consumer purchasing decisions by 49.3%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Location and Selling Price on Purchasing Decisions at PT. Gapura Prima Group

2019 ◽  
Vol 3 (2) ◽  
pp. 169
Author(s):  
Iis Noviyanti ◽  
Feb Amni Hayati
Keyword(s):  
Economic Development ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchase Decision ◽  
Selling Price ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique

Today's economic development is marked by the emergence of various forms of the property very quickly and continuously. This study aims to determine the effect of location and selling price on the purchasing decision of Bailey's City Ciputat Apartment Unit at PT. Gapura Prima Group. The method used was explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study location have a significant effect on purchasing decisions of 42.0%, the hypothesis test obtained significance of 0,000 <0.05. The selling price has a significant effect on the purchase decision of 46.9%, the hypothesis test obtained a significance of 0,000 <0.05. Location and selling price simultaneously have a significant effect on the purchase decision of Bailey's City Ciputat Apartment Unit by 56.2%, the hypothesis test obtained significance of 0,000 <0.05.

scholarly journals The Effect of Promotion and Price on Purchase Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 272-279
Author(s):  
Ade Yusuf ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Business Management ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Marketing Concept ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
A Company

The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop

2020 ◽  
Vol 6 (2) ◽  
pp. 237
Author(s):  
Mada Faisal Akbar
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Study Product

This study aims to determine the effect of product quality and price on purchasing decisions at Mitraindo South Tangerang Online Shop. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study product quality significantly influence purchasing decisions by 40.3, the hypothesis test obtained tcount> ttable or (7.974> 1.986). Price significantly influences the purchase decision of 38.0%, the hypothesis test is obtained tcount> ttable or (7.594> 1.986). Product quality and price simultaneously have a significant effect on purchasing decisions of 49.0%, the hypothesis test is obtained Fcount> Ftable or (44,626> 2,700)

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 21 (1) ◽  
pp. 31-38
Author(s):  
Marissa Grace Haque
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Hypothesis Test ◽  
Analytical Techniques ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

scholarly journals The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

2021 ◽  
Vol 4 (1) ◽  
pp. 528-540
Author(s):  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi ◽  
Jasmani Jasmani
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Small And Medium Enterprises ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Innovation Activities ◽  
Medium Enterprises ◽  
Micro Enterprises

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

scholarly journals The Effect of Product Prices and Promotions on Purchasing Decisions of Mitsubishi Brand Cars at PT. Srikandi Diamond Motors, Tangerang Branch

2020 ◽  
Vol 1 (1) ◽  
pp. 175
Author(s):  
Ahmad Nurhadi
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Purchasing Decisions ◽  
Analysis Technique

This study aims to determine the effect of product prices and promotions on purchasing decisions of Mitsubishi brand cars at PT. Srikandi Diamond Motors Tangerang Branch. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the price of products significantly influence the decision to purchase a Mitsubishi brand car by 42.7%, the hypothesis test obtained significance of 0,000 <0.05. Promotion has a significant effect on the decision to purchase a Mitsubishi brand car of 43.1%, the hypothesis test obtained a significance of 0,000 <0.05. Product prices and promotions simultaneously have a significant effect on purchasing decisions of Mitsubishi brand cars by 53.5%, hypothesis testing obtained significance of 0,000 <0.05.

scholarly journals Pengaruh Harga dan Fasilitas terhadap Minat Sewa Kost yang Berdampak pada Prestasi Belajar Mahasiswa di Yogyakarta

2020 ◽  
Vol 3 (2) ◽  
pp. 601-609
Author(s):  
Denok Sunarsi ◽  
Akhmar Barsah ◽  
H. Hastono ◽  
Irfan Rizka Akbar
Keyword(s):  
Student Achievement ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Regression Equation ◽  
Analysis Techniques

This study aims to determine the effect of price and facilities on boarding rent interest which has an impact on student achievement in Yogyakarta. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the price has a significant effect on interest in lease by 37.0%, the hypothesis test obtained t count> t table or (7.590> 1.984). Facilities have a significant effect on rental interest by 48.9%, hypothesis testing is obtained t count> t table or (9.677> 1.984).  Price and facilities simultaneously have a significant effect on rental interest with the regression equation Y = 9.005 + 0.274X1 + 0.514X2 and the contribution of the effect is 55.5%, the hypothesis test obtained F count> F table or (60.568> 2,699). Rental interest has a significant effect on student achievement by 39.8%, hypothesis testing is obtained t count> t table or (8,051> 1,984)

scholarly journals The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk)

2020 ◽  
Vol 3 (4) ◽  
pp. 3821-3830
Author(s):  
Udin Ahidin
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Purchase Intention ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Regression Equation ◽  
Analysis Techniques ◽  
Study Product

This study aims to determine the effect of product quality and promotional activities on consumer buying interest (Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk). The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, product quality has a significant effect on purchase intention by 45.2%, hypothesis testing obtained t count > t table or (8.990> 1.984). Promotional activities have a significant effect on purchase intention by 37.1%, hypothesis testing is obtained t count> t table or (7.599> 1.984). Product quality and promotional activities simultaneously have a significant effect on buying interest with the regression equation Y = 10.422 + 0.434X1 + 0.312X2 and the contribution of the effect is 52.2%, the hypothesis test obtained F count> F table or (53.010> 2,700).

scholarly journals The Effect of Discipline and Work Environment on Teacher Performance at SMK Negeri 2 Pondok Aren-South Tangerang

2020 ◽  
Vol 7 (1) ◽  
pp. 197
Author(s):  
Dayat Hidayat
Keyword(s):  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Work Environment ◽  
Hypothesis Test ◽  
Teacher Performance ◽  
Regression Testing ◽  
Quality Education ◽  
Quality Of Education ◽  
Analysis Techniques

Teachers are the main key to improving the quality of education because an important requirement for the realization of quality education is if its implementation is carried out by professionally reliable educators. This study aims to determine the effect of discipline and work environment on teacher performance at SMK Negeri 2 Pondok Aren-South Tangerang. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, the discipline has a significant effect on teacher performance by 44.7%, the hypothesis test is obtained t count> t table or (7,024> 2,000). The work environment has a significant effect on teacher performance by 40.2%, hypothesis testing is obtained t count> t table or (6.398> 2,000). Discipline and work environment simultaneously have a significant effect on teacher performance with the regression equation Y = 10.637 + 0.386X1 + 0.365X2. The contribution of the effect was 54.7%, the hypothesis test obtained F count> F table or (36.188> 2.760).

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