Halal Label and Product Quality: Case Study Wardah Cosmetic Product Purchase Decision

The development of the Indonesian cosmetic industry is relatively rapid because cosmetic products have become primary needs in Indonesia which the population is predominantly Muslim. This development caused competitive competition between cosmetics brands in Indonesia. Because of this competition, Wardah cosmetics is considering the halal label in its products and the quality of the products to increase consumer purchasing decisions. This research uses quantitative, associative methods to investigate the relationship between halal brands and product quality with the purchasing decision of Wardah cosmetics, especially in Surabaya. The number of samples used is 100 Muslim respondents who used Wardah cosmetics products in Surabaya. The data analysis technique used is multiple correlation coefficient analysis using SPSS version 25. The study results showed that halal labeling and product quality simultaneously had a significant and robust relationship with the purchasing decision of Wardah cosmetic products. While partially, the halal labels and product quality had a moderate and meaningful relationship with the purchase decision of Wardah cosmetics products.

Product Features and Customers Satisfaction of Patanjali Product: Evidence From Kathmandu, Nepal

The objectives of this study are to identify the features of Patanjali products and it focuses to identify the satisfaction level and purchasing decision of consumer by the features of Patanjali products. In this research, convenient sampling technique were used to get the sample, correlation and regression were used in order to get the result. Descriptive statistics is used to explain the respondents’ perception towards the features of Patanjali product. In this study, the data was collected through questionnaire from 300 respondents. This research used SPSS - 23 for analysis. This study has been done on four attributes or determinants of Patanjali product, they are price, quality, availability and healthy (organic) of product. The result of this study indicates that there is positive relationship between the features of Patanjali product and satisfaction. It can be said that the independents variables have effect on consumer satisfaction of Patanjali products. The producer and marketing managers are recommended to focus on the product features in order to obtain loyal satisfied customers.

Online Consumer Behavior in Buying Samsung Smartphones

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decision made in online purchase in the students of Faculty of Economics and Business, Sebelas Maret University (Universitas Sebelas Maret). Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that price, brandtrust and online service quality affect the decision of purchasing Samsung smartphone positively and significantly, either partially or simultaneously.

Research on the Impact of Consumers’ Purchasing Decision in E-commerce Live-steaming——Based on Cognitive and Perceptive Perspective

In the live-streaming area, high-tech social media has transformed our interactions and social activities through a brand new marketing approach. The research identifies the underlying drivers of purchasing decision from cognitive and perceptive perspective, and confirms the decision-making mechanism from individual view. Our study is based on S-O-R Theory, Social Presence Theory and Technology Acceptance Model, and we add Perceived Trust. A scale of 24 items which reflecting 6 construct was set up. Then a pre-test was designed to test the validity of scale and a formal experience was conducted to 311 customers. Data are analyzed applying the structural equation modelling (SEM) technique with SPSS and Amos. The results indicate that cognition and perception both positively influence Perceived Ease of Use. But only cognition can significantly affect Perceived Use, necessitating expertise of anchors and dissemination of high quality content. Besides, the affecting path of PU, PEOU and PT was verified, providing guidance for platform designing, anchor training and product selecting.

Impact of Demographic Factors on Consumer’s Purchasing Decision: A Study on the University Students of Peshawar Region

This research report is based on the factors affecting the purchasing decision of the students (consumers) of various public and private sector universities in Peshawar (Pakistan). The main objective of this study was to find out the impact of demographic factors such as gender, age and income on consumers purchasing decision. In this study the population was students of various private and public sector universities of Peshawar region. A sample of 250 students was drawn from population through proportionate random sampling technique. A questionnaire was designed and personally distributed among the subjects of sample. Independent samples T-test and ANOVA were used for data analysis. The findings lead to the conclusion that there is no significant relationship between consumers’ gender and age with purchasing decision while income of consumers significantly affects their purchasing decision.

ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.