The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies

2007 ◽  
Vol 36 (1) ◽  
pp. 21-35 ◽  
Author(s):  
Chingching Chang
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Relative Effectiveness ◽  
Processing Strategies

Information Processing Differences in Active Versus Passive Person Perceivers

2011 ◽  
Vol 3 (2) ◽  
pp. 208-215
Author(s):  
Ashley S. Waggoner ◽  
Eliot R. Smith
Keyword(s):  
Information Processing ◽  
Reading Time ◽  
Positive Relationship ◽  
Amount Of Information ◽  
Processing Strategies ◽  
Time Patterns ◽  
Early Information ◽  
Processing Differences ◽  
Passive Person

Previous work has shown that compared to passive perceivers who view preselected information about target persons, active perceivers are less confident in their impressions, do not show increased confidence with increased amounts of information, and like targets less. The authors now explain these findings, postulating that perceivers without control over the amount of information they receive should be motivated to form impressions earlier, altering their information-processing strategies. Study 1 predicted and found that content-only active perceivers who control the content, but not the amount, of information show the same positive relationship between confidence and amount of information as passive perceivers, as well as the same reading-time patterns and level of liking. Study 2 used clearly valenced target stimuli and found support for the hypothesis that passive perceivers form more extreme early impressions, leading to greater liking when early information is positive but less liking when it is negative.

Gender differences in investment strategies: an information processing perspective

2002 ◽  
Vol 20 (1) ◽  
pp. 17-26 ◽  
Author(s):  
Judy F. Graham ◽  
Edward J. Stendardi ◽  
Joan K. Myers ◽  
Mark J. Graham
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Investment Strategies ◽  
Information Processing Perspective

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

Information-Processing Strategies

2011 ◽  
Vol 51 (2) ◽  
pp. 205-218 ◽  
Author(s):  
Soo Hyun Jun ◽  
Stephen Holland
Keyword(s):  
Information Processing ◽  
Processing Strategies

Self-regulation of the newlyweds in Taiwan: Goals and strategies

2020 ◽  
Vol 37 (8-9) ◽  
pp. 2674-2690
Author(s):  
Szu-Chia Chang ◽  
Jenny Hsiu-Ying Chang ◽  
Meng-Yeow Low ◽  
Tzu-Chin Chen ◽  
Shih-Hsien Kuo
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Cultural Values ◽  
Thematic Analysis ◽  
Qualitative Data ◽  
Self Regulation ◽  
Marital Relationships ◽  
The Other ◽  
Role Norms ◽  
Depth Interviews

The aim of this study is to explore the goals and strategies of self-regulation of the newlyweds in Taiwan. Through in-depth interviews with eight newlywed couples ( N = 16), qualitative data were gathered and analyzed using thematic analysis. The findings revealed that, under the influence of their cultural values, the newlywed participants pursue the goals of genuine harmony and superficial harmony in their self-regulation for marital adjustment. Genuine harmony can be attained through people’s fulfillment of their role norms in in-law relationships and establishment of affiliations with spouses in marital relationships. On the other hand, superficial harmony can be maintained by people through keeping sketchy relationships with their in-laws and inhibiting anger to prevent open conflicts with their spouses. To achieve relational harmony, various strategies of self-regulation were used depending on the situations involved. Such strategies direct to the principle of zhong-yong (the Doctrine of Mean) involving holistic information processing and avoidance of extremities in implementation. Gender differences in self-regulation were found in both goals and strategies.

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