scholarly journals Moderating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall

2015 ◽  
Vol 23 (5) ◽  
pp. 793-806
Author(s):  
Soojin Choi ◽  
Eunah Yoh
Keyword(s):  
Online Shopping ◽  
Moderating Effect ◽  
Shopping Mall ◽  
The Relationship

scholarly journals Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

2020 ◽  
Vol 8 (5) ◽  
pp. 143-164
Author(s):  
Titus Chukwuemezie Okeke ◽  
Philomena Uzezi Omodafe ◽  
Greg Amaechi Ezeh ◽  
Basil Chibuike Nwatu
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Moderating Effect ◽  
Perceived Usefulness ◽  
Career Women ◽  
Shopping Behaviour ◽  
Proposed Model ◽  
Shopping Environments ◽  
Online Shops ◽  
The Relationship

The study examined the moderating effect of career on women online shopping behaviour. Data for the study were gathered from 330 career women in South-South, Nigeria through structured questionnaire. The study is explored five constructs and evaluated a proposed model explaining the moderating effect of career and the relationship between them. SPSS version 25 was used for preliminary analysis while WarpPLS 7.0 was used in testing the hypothesized relationships. The findings revealed that career moderates the influence of perceived risk, perceived usefulness, performance expectancy and internet self-efficacy in online shopping behaviour among career women while social influence is partially supported and validated from the analysis. The study concludes that the proposed model would serve as a relevant theory that will be helpful in understanding the adoption decisions of career women in working and shopping environments. The study recommends that continuous patronage of online shops by career women can only be guaranteed with improvements in online shopping sites in order to attract and increase traffic to them.

Offline vs. Online Quality Dimension

2020 ◽  
pp. 70-105
Author(s):  
Cecilia Silvestri ◽  
Eleonora Rapiti ◽  
Michela Piccarozzi
Keyword(s):  
Factor Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Regression Models ◽  
Online Shopping ◽  
Shopping Mall ◽  
Quality Factors ◽  
Quality Dimensions ◽  
The Relationship ◽  
Positive Effect

The study examines the nature and the strength of the relationship between shopping mall attractiveness, in the form of offline and online quality dimensions and customer loyalty. A survey was conducted on consumers of a shopping mall in Viterbo, Italy. In particular, this study aims to meet two objectives: (1) to identify, through factor analysis, offline and online shopping mall quality dimensions and (2) to analyze, through multiple regression models, the relationship between offline and online quality dimensions and customer loyalty. The regression models showed that both offline and online the quality dimensions have positive effect on customer loyalty. More precisely, all quality factors have a positive effect on loyalty, excluding internet browsing. This result contributed to the existing literature in understanding the importance of shopping mall attractiveness to develop customer loyalty.

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