Moderating effect of website types in the relationship between trust and consumers’ intention to use online shopping

2014 ◽  
Vol 3 (1) ◽  
Author(s):  
Huong Lan ◽  
Chen Yizeng
Keyword(s):  
Online Shopping ◽  
Moderating Effect ◽  
Intention To Use ◽  
The Relationship

scholarly journals Assessing Students’ Attitude and Intention to Use M- learning in Higher Education

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
J Hajiyev
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
Information And Communication Technologies ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Significant Implication ◽  
Relationship Of ◽  
The Relationship

Mobile learning (m-learning) is a key solution for education in order to improve the learning effectiveness of students. Increasing mobile penetration in the world, particularly among the young generation urges the investigation of the factors affecting m-learning use in higher education institutions. The primary aim of this paper is to utilize general extended technology acceptance model for e-learning (GETAMEL) developed by Abdullah and Ward (2016) to examine the factors driving the undergraduate students’ attitude and intention to use m-learning in Azerbaijan with the moderating effect of Technology innovativeness (TI). The study used a survey conducted across the under- graduate students in the 7 universities located in the Baku city. The survey questionnaire was used to collect valid data from 698 samples. The Structural Equation Modelling (SEM) results revealed that Experience (XP), Subjective norms (SN), Enjoyment (ENJOY), Information and communication technologies anxiety (IC-TA), and Self-efficacy (SE) significantly influence Perceived Usefulness (PU), while only XP and ICTA have an impact on Perceived ease of use (PEOU). It did not affect PU of m-learning. TI was found to have moderating effect on the relationship of PEOU and PU with Attitude (ATT), but not the relationship of ATT with Intention (INT). This study filled the gap in the m-learning literature in Azerbaijan, and provided significant implication for both academic and government institutions willing to increase the penetration of ICT technologies and m-learning in higher education.

scholarly journals Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

2020 ◽  
Vol 8 (5) ◽  
pp. 143-164
Author(s):  
Titus Chukwuemezie Okeke ◽  
Philomena Uzezi Omodafe ◽  
Greg Amaechi Ezeh ◽  
Basil Chibuike Nwatu
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Moderating Effect ◽  
Perceived Usefulness ◽  
Career Women ◽  
Shopping Behaviour ◽  
Proposed Model ◽  
Shopping Environments ◽  
Online Shops ◽  
The Relationship

The study examined the moderating effect of career on women online shopping behaviour. Data for the study were gathered from 330 career women in South-South, Nigeria through structured questionnaire. The study is explored five constructs and evaluated a proposed model explaining the moderating effect of career and the relationship between them. SPSS version 25 was used for preliminary analysis while WarpPLS 7.0 was used in testing the hypothesized relationships. The findings revealed that career moderates the influence of perceived risk, perceived usefulness, performance expectancy and internet self-efficacy in online shopping behaviour among career women while social influence is partially supported and validated from the analysis. The study concludes that the proposed model would serve as a relevant theory that will be helpful in understanding the adoption decisions of career women in working and shopping environments. The study recommends that continuous patronage of online shops by career women can only be guaranteed with improvements in online shopping sites in order to attract and increase traffic to them.

SOCIAL PRESENCE MODEL FOR E-COMMERCE

2015 ◽  
Vol 77 (1) ◽  
Author(s):  
Sharifah Sumayyah Engku Alwi ◽  
Tengku Siti Meriam Tengku Wook
Keyword(s):  
Social Presence ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
The Internet ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Goods And Services ◽  
Website Content ◽  
The Relationship ◽  
Moderate Relationship

E-commerce is a system whereby consumers can buy goods and services from merchants who sell on the internet. E-commerce is more impersonal, anonymous and automated than traditional person-to-person commerce, and as such, typically lacks human warmth and sociability. This paper explores how human warmth and sociability can be integrated through the website interface to positively impact consumer attitude towards online shopping. In first section, website content analysis was used to investigate elements that offer many unique features to support the implementation of social presence through the e-commerce website interface. The second section seeks to determine relationships between elements of social presence, intention to use e-commerce and consumer attitude. A 5-level Likert scale questionnaire was used to determine consumer attitude towards online shopping and 50 respondents were selected. Pearson’s correlation was used to assess the relationship between social presence elements, intention to use e-commerce and consumer attitude. The result shows all positive relationships. The findings showed moderate relationship between social presence and intention to use e-commerce, a moderate relationship between intention to use e-commerce and consumer attitudes, and a weak relationship between social presence and consumer attitude.

scholarly journals Affiliate Marketing in SMEs: The Moderating Effect of Developmental Culture

2021 ◽  
Vol 29 (2) ◽  
Author(s):  
Zurina Patrick ◽  
Ong Choon Hee
Keyword(s):  
Online Survey ◽  
Distribution Channels ◽  
Primary Objective ◽  
Moderating Effect ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Survey Questionnaire ◽  
Research Model ◽  
Determining Factors ◽  
The Relationship

The primary objective of affiliate marketing is to promote products or services via online distribution channels through third parties. However, its application has remained scarce despite being acknowledged as an efficient means of encouragement for SMEs to compete globally. This research adopts various technology adoption models to identify determining factors of intention to use affiliate marketing among SMEs. Developmental culture is included in the research model to assess its moderating effect. An online survey questionnaire has successfully obtained 180 usable responses for data analysis. The findings show that perceived usefulness, observability, and social influence are significant determinants of intention to use affiliate marketing. Developmental culture is found to moderate the results. Low developmental culture enhances the relationship between perceived usefulness and the intention to use affiliate marketing whereas high developmental culture strengthens the relationship between compatibility and the intention to use affiliate marketing. Implications of this study are discussed.

scholarly journals The influence of demographic factors on perceived risks affecting attitude towards online shopping

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
Khathutshelo M. Makhitha ◽  
Kate Ngobeni
Keyword(s):  
Risk Factors ◽  
Online Shopping ◽  
Demographic Factors ◽  
Moderating Effect ◽  
Security And Privacy ◽  
Consumer Attitude ◽  
Security Risk ◽  
Privacy And Security ◽  
Privacy Risks ◽  
The Relationship

Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping. This is despite the fact that internet adoption has increased and is widely accessible by the majority of South African consumers.Objectives: The purpose of this study was to determine the risk factors that influence consumers’ attitude towards online shopping in SA. Furthermore, the study aimed to determine whether demographic factors influence the risk factors of consumers’ attitude towards online shopping in SA.Method: A survey was conducted at two shopping malls in Gauteng, SA, targeting online consumers. A convenience sampling method was used to reach the respondents.Results: The study found that privacy and security risks have more influence on consumers’ attitude towards online shopping. Furthermore, the study found no moderating effect of gender on the relationship between risks and attitude towards online shopping. Age was found to have a moderating effect on the relationship between product, security and privacy risks and attitude towards online shopping; however, not on the relationship between product risk and attitude towards online shopping.Conclusion: In conclusion, privacy and security risk factors have more influence on consumer attitude towards online shopping. Gender was found to have no moderating effect on the relationship between risk factors and attitude towards online shopping, whilst age had a moderating influence on relationship between privacy and security, as well as product factors and attitude towards online shopping. Marketers can address product concerns if they were to succeed online and to draw more customers to shopping online.

scholarly journals Customer Satisfaction towards Online Shopping in Sri Lanka: Moderating Effect of Income Level

2019 ◽  
pp. 1-10
Author(s):  
G. A. B. S. Perera ◽  
K. M. V. Sachitra
Keyword(s):  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Service ◽  
Web Site ◽  
Online Shopping ◽  
Income Level ◽  
Moderating Effect ◽  
Factors Influencing ◽  
Online Retailers ◽  
The Relationship

Aim: Online shopping is the most popular feature around the world as well as in Sri Lanka. People are tending to do online shopping by using those social media and also by using online shopping websites. As well as most of the business organizations try to use online shopping to sell their product and to increase their market. The objective of this research is to assess the factors influencing customer satisfaction while doing online shopping. Further, the study tested the moderating effect of income level on the relationship between factors influencing customer satisfaction on online shopping. Design: This study used the deductive approach and research design was based on quantitative and cross sectional. The targeted population for this study is customers living around the Colombo area, those who have internet facility in their living place or working place. The sample size was 380. The survey method is employed to collect data through a standardizes questionnaire. The selected dimensions (customer satisfaction, convenience, security, website functionality and customer service) were measured by using a Likert scale measurement items, acknowledging the prior studies. Findings: According to the survey findings of this study, Convenience, Web site functionality, Customer service have significant influence on customer satisfaction on online shopping. The results also indicated that the income level has a significant moderating effect on the relationship between Convenience, Web site Functionality, Security and Customer service and Customer satisfaction on online shopping. Implications: According to the findings of this study online retailers can identified that their consumers are more concern about the website functionality, customer service, and convenience of the online shopping. Therefore, online retailers can develop their website by adding more functions which will be helpful and easy for the customers and they can further improve their customer service at the prior purchase level as well as at the post purchase level in order to attract more customers and retain the existing customers with their business.

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