Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment

2021 ◽  
pp. 1-20
Author(s):  
Sita Mishra ◽  
Gunjan Malhotra ◽  
Shalini Rahul Tiwari
Keyword(s):  
Online Shopping ◽  
Cognitive Conflict ◽  
Moderating Effect ◽  
Shopping Cart ◽  
Value Consciousness ◽  
The Relationship ◽  
Shopping Cart Abandonment

scholarly journals Influence of Online Shopping Cart Abandonment: The Moderating Effect of Perceived Waiting Time

2019 ◽  
Vol 9 (1) ◽  
pp. 3279-3284
Keyword(s):  
Research Design ◽  
Waiting Time ◽  
Online Shopping ◽  
Moderating Effect ◽  
Design Data ◽  
Shopping Cart ◽  
Shopping Cart Abandonment ◽  
Structured Questionnaire

Purpose –This research explores the moderating impact of perceived waiting time with regard to the hedonic motivation and utilitarian motivation of the discarding online shopping cart without making any purchase. Research design, data, and methodology – The data was collected from the study respondents through online structured questionnaire. The study used the Hayes process to analyse the influence of perceived waiting time concerning online shopping cart abandonment. Results – This study demonstrates the most important association between hedonic motivation, utilitarian motivation and the rate of online shopping cart dropout. Conclusions- Results from this study reveals that the perceived waiting time between hedonic motivation, utilitarian motivation and frequency of cart abandonment has a moderating impact. The hedonic shoppers will not wait for registration and page uploads, even if they search online portals for entertainment purposes.

Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?

2022 ◽  
Vol 64 ◽  
pp. 102843
Author(s):  
Siqi Wang ◽  
Jun-Hwa Cheah ◽  
Xin-Jean Lim ◽  
Yee Choy Leong ◽  
Wei Chong Choo
Keyword(s):  
Online Shopping ◽  
Fear Appeal ◽  
Shopping Cart ◽  
Shopping Cart Abandonment

scholarly journals Empty the Shopping Cart? The Effect of Shopping Cart Item Sorting on Online Shopping Cart Abandonment Behavior

2021 ◽  
Vol 16 (6) ◽  
pp. 1973-1996
Author(s):  
Dan Jiang ◽  
Guangling Zhang ◽  
Lu Wang
Keyword(s):  
Decision Making ◽  
Exploratory Study ◽  
Laboratory Experiments ◽  
Online Shopping ◽  
Choice Overload ◽  
Chronological Order ◽  
Shopping Cart ◽  
Online Retailers ◽  
Behavior Choice ◽  
Shopping Cart Abandonment

The vigorous development of e-commerce has led to online retailers or platforms increasing the capacity of online shopping carts. A large number of products are added to the online shopping cart, but they are not “emptied.” The resulting behavior of products being stuck in the shopping cart is called the “shopping cart abandonment behavior.” Previous literature has focused on the large number of antecedent variables that affect shopping cart abandonment behavior in the pre-decision stage of online shopping. This previous research has studied how to reduce shopping cart abandonment behavior from the perspective of consumers. By focusing on the post-decision-making stage of shopping, this research proposes to sort the products in a chronological order (ascending and descending order) after the products are added to the shopping cart and reduce shopping cart abandonment behavior through the intermediary of forgetfulness and choice overload. We use an exploratory study and two laboratory experiments to reveal the above intermediary mechanism. Our results show that online shopping cart abandonment generally occurs in shopping carts on all major platforms. Forgetting and shopping cart page rendering may be the reasons that lead to shopping cart abandonment behavior. In the case of targeted tasks, ascending order has a significant impact on abandonment behavior, choice overload mediated this effect.

scholarly journals Moderating Effect of Career on Women Online Shopping Behaviour in South-South, Nigeria

2020 ◽  
Vol 8 (5) ◽  
pp. 143-164
Author(s):  
Titus Chukwuemezie Okeke ◽  
Philomena Uzezi Omodafe ◽  
Greg Amaechi Ezeh ◽  
Basil Chibuike Nwatu
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Moderating Effect ◽  
Perceived Usefulness ◽  
Career Women ◽  
Shopping Behaviour ◽  
Proposed Model ◽  
Shopping Environments ◽  
Online Shops ◽  
The Relationship

The study examined the moderating effect of career on women online shopping behaviour. Data for the study were gathered from 330 career women in South-South, Nigeria through structured questionnaire. The study is explored five constructs and evaluated a proposed model explaining the moderating effect of career and the relationship between them. SPSS version 25 was used for preliminary analysis while WarpPLS 7.0 was used in testing the hypothesized relationships. The findings revealed that career moderates the influence of perceived risk, perceived usefulness, performance expectancy and internet self-efficacy in online shopping behaviour among career women while social influence is partially supported and validated from the analysis. The study concludes that the proposed model would serve as a relevant theory that will be helpful in understanding the adoption decisions of career women in working and shopping environments. The study recommends that continuous patronage of online shops by career women can only be guaranteed with improvements in online shopping sites in order to attract and increase traffic to them.

ONLINE SHOPPING CART ABANDONMENT - CONSUMER MOTIVES AND EFFECTIVE COUNTERMEASURES

2018 ◽  
Vol 2018 ◽  
pp. 222-222
Author(s):  
Julian F Allendorf ◽  
◽  
Mirja Kroschke ◽  
Manfred Krafft
Keyword(s):  
Online Shopping ◽  
Shopping Cart ◽  
Shopping Cart Abandonment
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