scholarly journals The Examining the Effectiveness of the Relationship Marketing Strategy Applied to Amateur Baseball Tournament Hosted by Online Shopping Mall Company

2014 ◽  
Vol 25 (1) ◽  
pp. 48-64
Author(s):  
Kisung Kwon ◽  
김기한 ◽  
이수지 ◽  
강봉수
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Online Shopping ◽  
Shopping Mall ◽  
The Relationship

Influence of Positioning Strategy and Relationship Marketing Towards Brand Imaging

2021 ◽  
Vol 3 (1) ◽  
pp. 32-52
Author(s):  
Muhammad Ismail
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Brand Loyalty ◽  
Brand Image ◽  
Marketing Strategies ◽  
Positioning Strategy ◽  
The Relationship ◽  
Simultaneous Influence ◽  
Comprehensive Study

The purpose of the article (objective of the study is) to investigate the simultaneous and partial effect of positioning and relationship marketing strategies, as perceived by customers, towards brand image on customers of pre-paid GSM providers in Makassar. First, positioning strategy and relationship marketing have positive, partial, and simultaneous influence towards brand image of the pre-paid GSM cellular provider customers in Makassar. Secondly, positioning strategy relationship marketing and brand image have simultaneous influence towards brand loyalty of the pre-paid GSM cellular provider customers in Makassar. The originality of this study is that this is a comprehensive study analyzing the relationship between performance of positioning and marketing strategy, their relationship to brand image, and its implications towards brand loyalty.

Relationship Marketing on Loyal Customer

2019 ◽  
Vol 11 (1) ◽  
pp. 53-68
Author(s):  
Rizki Jaya Putra ◽  
Elke Alexandrina
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Communication Process ◽  
Short Message ◽  
Construction Company ◽  
Care Department ◽  
Customer Care ◽  
Loyal Customer ◽  
Marketing Implementation ◽  
The Relationship

Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

scholarly journals RELATIONSHIP MARKETING IN LEGAL SERVICES MARKETING STRATEGY / SANTYKIŲ RINKODARA TEISINIŲ PASLAUGŲ RINKODAROS STRATEGIJOJE

2013 ◽  
Vol 5 (1) ◽  
pp. 59-63
Author(s):  
Audronė Androšiūnaitė ◽  
Borisas Melnikas
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Services Marketing ◽  
Professional Services ◽  
Legal Services ◽  
Literature Analysis ◽  
The Relationship

The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services. Article in Lithuanian. Santrauka Šiame straipsnyje apibrėžus profesionalių paslaugų sampratą ir įvertinus, kokia apimtimi teisinės paslaugos gali būti priskiriamos profesionalioms paslaugoms, pateikiama literatūros analizė, kas yra santykių rinkodara ir kiek ji gali būti taikoma vystant teisinių paslaugų įmonės rinkodaros strategiją. Profesionalioms paslaugoms taikomos strategijos iš principo skiriasi nuo paslaugų parduotuvių ar masinių paslaugų strategijų, įtaką daro ne tik pačių paslaugų ir rinkos specifika, bet ir ryšiai su konkurentais, santykiai su esamais klientais.

Offline vs. Online Quality Dimension

2020 ◽  
pp. 70-105
Author(s):  
Cecilia Silvestri ◽  
Eleonora Rapiti ◽  
Michela Piccarozzi
Keyword(s):  
Factor Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Regression Models ◽  
Online Shopping ◽  
Shopping Mall ◽  
Quality Factors ◽  
Quality Dimensions ◽  
The Relationship ◽  
Positive Effect

The study examines the nature and the strength of the relationship between shopping mall attractiveness, in the form of offline and online quality dimensions and customer loyalty. A survey was conducted on consumers of a shopping mall in Viterbo, Italy. In particular, this study aims to meet two objectives: (1) to identify, through factor analysis, offline and online shopping mall quality dimensions and (2) to analyze, through multiple regression models, the relationship between offline and online quality dimensions and customer loyalty. The regression models showed that both offline and online the quality dimensions have positive effect on customer loyalty. More precisely, all quality factors have a positive effect on loyalty, excluding internet browsing. This result contributed to the existing literature in understanding the importance of shopping mall attractiveness to develop customer loyalty.

scholarly journals The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

2020 ◽  
Vol 23 (1) ◽  
Author(s):  
Sudirman Zaid
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Online Shopping ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Second Stage ◽  
Convenience Sampling ◽  
The Relationship

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.

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