scholarly journals A Study on Customer Satisfaction in FMCG Sector with Select Hypermarkets in Riyadh City Kingdom of Saudi Arabia.

2019 ◽  
Vol 8 (2) ◽  
pp. 170-178
Author(s):  
SAYED MOIZUDDIN
2021 ◽  
Vol 36 (3) ◽  
Author(s):  
Ahmed K. Abd El-Aal ◽  
Mohamed K. Salah ◽  
Mohammad Khalid Ansari ◽  
Mashud Ahmad ◽  
Trilok Nath Singh

Author(s):  
Tariq Saeed Mian

Maintaining a strong and loyal customer base is the objective of every organisation. However, in reality this is difficult to achieve in the current competitive environment. When the widespread challenges of the business environment are taken into account, organisations cannot simply plan to absorb new customers but instead adopt the strategy of preserving existing customers and promoting their loyalty to the organisation. This study examined customer loyalty in the banking sector in the Kingdom of Saudi Arabia (KSA). A theoretical model was constructed through an extensive literature review and by extracting the most relevant and important variables for customer loyalty. A questionnaire was used to collect data from customers of different banks. Regression results showed that service quality significantly influences customer satisfaction and customer trust. Furthermore, customer satisfaction and trust significantly affect customer loyalty towards banks. In this respect, service quality is imperative to maintain customer loyalty through customer satisfaction and trust. 


2018 ◽  
Vol 12 (1) ◽  
pp. 8-13 ◽  
Author(s):  
Afra H Elrashid ◽  
Rawan K Al-Kadi ◽  
Mohammad A Baseer ◽  
Ghousia S Rahman ◽  
Abdulrahman D Alsaffan ◽  
...  

2017 ◽  
Vol 1 (1) ◽  
pp. 1-3
Author(s):  
Eida Shahin ◽  
Khawla Al Dubaikhi ◽  
Najd Al Eissa ◽  
Latifa Al Olah ◽  
Abdulrahman Al Saffan ◽  
...  

2019 ◽  
Vol 13 (3) ◽  
pp. 77-83
Author(s):  
Mohammad A Baseer ◽  
Jamal A Alsanea ◽  
Sultan Binalrimal ◽  
Yosef S Hatan ◽  
Mohammed A Abuhassna ◽  
...  

2020 ◽  
Vol 9 (47) ◽  
pp. 3517-3522
Author(s):  
Mossad O. Al-Mehrej ◽  
Navin Anand Ingle ◽  
Mansour K. Assery ◽  
Abdullah Alsirhani

Sign in / Sign up

Export Citation Format

Share Document