scholarly journals COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY

2021 ◽  
Vol 15 (1) ◽  
pp. 059-068
Author(s):  
Charlitta Fhilya ◽  
Yopi Andry Lesnussa ◽  
Venn Yan Ishak Ilwaru
Keyword(s):  
Analytic Hierarchy Process ◽  
Goal Programming ◽  
Service Provider ◽  
Minimum Cost ◽  
Telecommunication Service ◽  
Community Based ◽  
Telecommunication Sector ◽  
Analytic Hierarchy ◽  
Telecommunication Services ◽  
Hierarchy Process

In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

scholarly journals Valoración de activos ambientales mediante métodos multicriterio. Aplicación a la valoración del Parque Natural del Alto Tajo

2011 ◽  
Vol 7 (13) ◽  
pp. 107 ◽  
Author(s):  
Jerónimo Aznar Bellver ◽  
Vicente Estruch Guitart
Keyword(s):  
Analytic Hierarchy Process ◽  
Goal Programming ◽  
Traditional Method ◽  
Economic Value ◽  
Cash Flows ◽  
Analytic Hierarchy ◽  
Natural Park ◽  
Relevant Element ◽  
Total Economic Value ◽  
Hierarchy Process

The valuation of these goods can be a relevant element for their conservation and improvement, though the intangible and immaterial aspects of environmental assets difficult the utilisation of the traditional methods of valuation. This work presents a methodology for the valuation of those assets combining multi-criteria methods, the Analytic Hierarchy Process and the Goal Programming and traditional method the Discounted Cash Flows. The combination of both techniques allows extracting an indicator of the Total Economic Value (TEV) of an environmental asset, as well as of each partial value which make up the TEV, including tangible and intangible elements. The proposed methodology is applied to the valuation of the 'Alto Tajo' Natural Park.

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