Branding Strategy By Social Media Ads And The Implementation Of Intellectual Property Rights In Wonogiri Coffee SMES (UMKM)

2020 ◽  
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Ninik Probosari ◽  
Ari Wijayanti
Keyword(s):  
Social Media ◽  
Intellectual Property ◽  
Property Rights ◽  
Digital Media ◽  
Intellectual Property Rights ◽  
Small And Medium Enterprises ◽  
Legal Protection ◽  
Central Java ◽  
Protecting Intellectual Property ◽  
Medium Enterprises

In fact, many Micro, Small, and Medium Enterprises (MSMEs/UMKM) are not yet aware of the importance of branding for competitiveness and not aware of the importance of protecting intellectual property rights and more focused on aspects of product sales. Micro, Small, and Medium Enterprises (MSMEs/UMKM) play an important and strategic role in building the national economy. Seeing the fairly good conditions above, it turns out that the existence of Coffee MSMEs in Wonogiri Regency, Central Java still has several obstacles, namely in branding / promotional media and also protection of Trademark Intellectual Property Rights. Because it is very important for every Coffee MSME to have a strategy and approach that is clear and unique to an identity to be poured into branding through social media or other digital media. To strengthen coffee MSMEs in Wonogiri Regency, one of the important strategies to implement is to provide awareness dissemination of the importance of branding/brands for MSMEs and also assistance in branding through social media as the identity of MSMEs. Branding strategies need to be done in order to build the image and identity of the products produced by MSMEs that are able to influence consumers to have positive perceptions of the products, characters, abilities, appearance and offers that are being promoted. The last most important problem for MSME actors is that there is no awareness of the importance of legal protection regarding Intellectual Property Rights regarding Trademarks, Copyrights, and Industrial Designs. So there is a concern that the product is plagiarized by others or is prosecuted legally because there are products that have the same trademark.

scholarly journals Analisa Hukum Perlindungan Hak Cipta Terhadap Pembelian Buku Elektronik Secara Ilegal

2021 ◽  
Vol 4 (2) ◽  
pp. 169-180
Author(s):  
Sulis Tiawati ◽  
Margo Hadi Pura
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Intellectual Property Rights ◽  
Public Awareness ◽  
National Development ◽  
Legal Protection ◽  
Market Participants ◽  
The People ◽  
Original Product ◽  
Protecting Intellectual Property

The advancement of science and technology increases over time. National development activities also make aspects of life in the community significantly improved. Similarly, in the fields of science, art, and literature that are closely related to Intellectual Property Rights.  The increase in innovation technology and the development of the science sector should be supported by public awareness and market participants in understanding the importance of protecting intellectual property rights for an original product produced by a person. However, piracy of books that is still today indicates a lack of enforcement of copyright in Indonesia that harms the creator. This type of research is empirical juridical. The method of data collection used in the dissemination of questionnaires and literature studies is to study secondary legal materials related to the policy of Law No. 28 of 2014 On Copyright.The thing that affects the rise of piracy as well as from the people who become consumers, economic factors are the most chosen reason. Therefore the legal protection for copyright holders is governed by sections 99 and 113 of Law No. 28 of 2014 On Copyright, so that this piracy phenomenon can be overcome. Keywords: Law; Protection; Copyright; Electronic; Books.

scholarly journals A robust watermark algorithm for copyright protection by using 5-level DWT and two logos

2021 ◽  
Vol 22 (2) ◽  
pp. 842
Author(s):  
Alaa Rishek Hoshi ◽  
Nasharuddin Zainal ◽  
Mahamod Ismail ◽  
Abd Al-Razak T. Rahem ◽  
Salim Muhsin Wadi
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Digital Media ◽  
Intellectual Property Rights ◽  
Copyright Protection ◽  
Critical Issue ◽  
Digital Data ◽  
Robust Watermark ◽  
Protecting Intellectual Property ◽  
Watermark Algorithm

<span>Recent growth and development of internet and multimedia technologies have made it significant to upload data; however, in this situation, the protection of intellectual property rights has become a critical issue. Digital media, including videos, audios, and images are readily distributed, reproduced, and manipulated over these networks that will be lost copyright. Also, the development of various data manipulation tools like PDF converter and Photoshop Editor has resulted in digital data copyright issues. So, a digital watermarking technique has emerged as an efficient technique of protecting intellectual property rights by providing digital data copyright authentication and protection. In this technique, a watermarked document was integrated into electronic data to prevent unauthorized access. In this paper, A robust watermark algorithm based on a 5-level DWT and Two Log was proposed to enhance the copyright protection of images in unsecured media. Our lab results validate that our algorithm scheme is robust and forceful against several sets of attacks, and high quality watermarked image was achieved, where the algorithm was assessed by computation of many evaluation metrics such as PSNR, SNR, MAE, and RMSE.</span>

scholarly journals Role of Superior courts of Pakistan in Protecting Intellectual Property: An Analysis

2020 ◽  
Vol V (III) ◽  
pp. 70-76
Author(s):  
Ghulam Murtiza ◽  
Khalil Ur Rehman Tariq ◽  
Muhammad Amir Shahzad
Keyword(s):  
Economic Development ◽  
Intellectual Property ◽  
Property Rights ◽  
Intellectual Property Rights ◽  
Legal Protection ◽  
Living Standard ◽  
The Real ◽  
Social And Economic Development ◽  
Protecting Intellectual Property

The present age is the age of knowledge, and in this age, only those nations have gained honor and dignity that have turned this knowledge into wealth through inventions. Therefore, it is very important to give legal protection to these inventions so that the benefits of these inventions are limited to the person who owns them. Doing so raises not only social and economic development and living standard in society but also encourages other people to turn their knowledge into inventions. The real role in the protection of the intellectual property is played by the judiciary in any society. This study examines the role of superior courts in protecting intellectual property in Pakistan and concludes that Pakistan's superior courts have always played an important role in protecting intellectual property rights. All that is needed is to ensure speedy delivery of justice in such cases.

PERLINDUNGAN HUKUM TERHADAP KARYA SENI BATIK YANG BELUM TERDAFTAR MENURUT UNDANG-UNDANG NOMOR 28 TAHUN 2014 TENTANG HAK CIPTA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Inggrit Fernandes
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Cultural Heritage ◽  
Intellectual Property Rights ◽  
Rapid Growth ◽  
Economic Value ◽  
Legal Protection ◽  
Property Law ◽  
Market Demand ◽  
Work Of Art

Batik artwork is one of the treasures of the nation's cultural heritage. Batik artwork is currently experiencing rapid growth. The amount of interest and market demand for this art resulted batik artwork became one of the commodities in the country and abroad. Thus, if the batik artwork is not protected then the future can be assured of a new conflict arises in the realm of intellectual property law. Act No. 28 of 2014 on Copyright has accommodated artwork batik as one of the creations that are protected by law. So that this work of art than as a cultural heritage also have economic value for its creator. Then how the legal protection of the batik artwork yaang not registered? Does this also can be protected? While in the registration of intellectual property rights is a necessity so that it has the force of law to the work produced

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