Proceeding of LPPM UPN "VETERAN" Yogyakarta Conference Series 2020- Political and Social Science Series
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Author(s):  
Ariesani Hermawanto ◽  
Melaty Anggraini

Globalization is a phenomenon after the Cold War and continues in the era of the new millennium. It also has a direct impact on the community at the local level. The citizens' activities are easier because everyone can always be connected through the global information network. The approach used is related to the concept of glocalization, which means a global process which is then adapted by local.This paper focuses on the link between globalization and locality in an era of a world without borders.The findings in this paper is the paradox impacts from the reciprocal reaction between global processes and local due to the development of communication and the digital revolution that have beneficial and unfavorable impacts


Author(s):  
Indriati Retno Palupi ◽  
Wiji Raharjo

There Change the design of the studying process in University during the covid-19 pandemic from face to face to online learning needs some tools to support it. Some tools coming with their own advantages and disadvantages. One of them is Zoom. It becoming tools liked by many lecturers and college students because easy installation process and complete features although it is not free and easy to hack. Nevertheless, internet access is still becoming a big problem in online learning. A mix between two tools of online learning is one of the solutions, for example, zoom and google classroom application. Zoom is used for virtual communication in online learning but it does not provide features for sending the assignment. Otherwise, google classroom provides features to send and receipt some assignments, and it can save the quote on the internet. Both of them will complete each other to support all needs in online learning.


Author(s):  
Meilan Sugiarto ◽  
Herri Sofyan ◽  
Herlina Jayadianti ◽  
Rudi Wibowo

There Improvements in the local economy, especially for the poor through open and sustainable tourism management, are believed to be achieved through the empowerment of the tourism sector. Mapping the potential of village tourism in the Triharjo village area is one of the essential things. Identification and mapping of village tourism potential needed in order to implementation community-based tourism (CBT). This research aims to identifying and mapping the potential of village tourism in order to produce a profile of village tourism potential and identify opportunities for developing village tourism potential. The object of this study is Triharjo village, Pandak District, Bantul Regency, Yogyakarta. This research was conducted with a qualitative approach. Collecting data in this study used several research instruments, such as in-depth interviews, focus group discussions (FGD), observations, and document studies. Based on research finding while the communities and local governments of Triharjo village recognize that not all village tourism potentials are well managed. The results of the mapping of village tourism potential provide them that the involvement of local communities in the planning and management of a village tourism potential is needed and have a positive impact on the longterm. The empowerment of the local economy, especially the poor, is believed to be achieved through the empowerment of the tourism sector. Community-based tourism emphasizes community ownership and active participation, provides education to local communities, promotes and protection of culture and the environment.


Author(s):  
Dewi Novianti ◽  
Siti Fatonah

Social media is a necessity for everyone in communicating and exchanging information. Social media users do not know the boundaries of age, generation, gender, ethnicity, and religion. However, what is interesting is the user among housewives. This study took the research subjects of housewives. Housewives are chosen as research subjects because they are pillars or pillars in a household. If the pillar is strong, then the household will also be healthy. Thus, if we want to build a resilient and robust generation, we will start from the housewives. A healthy household starts from strong mothers too. This study aims to find out the insights of the housewives of Kanoman village regarding the content on smartphones and social media and provide knowledge of social media literacy to housewives. This study used a qualitative approach with data collection techniques using participant observation, interviews, focus group discussion (FGD), and documentation. The results of the study showed that previously housewives had not experienced social media literacy. Then the researchers took steps to be able to achieve the desired literacy results. Researchers took several steps to make them become social media literates. They become able to use social media, understand social media, and even produce messages through social media.


Author(s):  
Senja Yustitia ◽  
Panji Dwi Asharianto

Infodemics in the COVID-19 pandemic situation biases information, and the community's need for the correctness of information becomes increasingly difficult to fulfill. Misinformation and disinformation circulate widely on social media, including instant chat applications. The research problem's formulation is how the contents of COVID-19 misinformation and disinformation that occurred on social media in Indonesia for the period January 20 - March 9, 2020. The research method used is quantitative with a content analysis approach. All misinformation and disinformation cases on social media are taken from cases that have been fact-checked by Mafindo (Indonesian Anti-Defamation Society) in a predetermined period. In total, there were 69 cases of misinformation and disinformation. As a result, there are three main conclusions in this study. First, false context and misleading content are the most common types of misinformation and disinformation. Second, the producers and distributors of these messages are individuals with Facebook and WhatsApp. Third, these findings indicate a tendency for the production and distribution of misinformation and disinformation messages to be carried out by individuals. The high accessibility of the community facilitates this to communication media.


Author(s):  
Dewi Novianti ◽  
Siti Fatonah

During the Covid-19 pandemic, many entrepreneurs went out of business; many employees had to be laid off. With the existence of the Covid-19 pandemic, everything is limited. Economic activities are increasingly uncertain. However, this is an opportunity for housewives at RW17 Babadan, Banguntapan, Bantul Regency to help the family economy. One of them is the culinary business. The first problem is that these housewives experience difficulties selling due to their limited movement to offer their culinary works to consumers. Second, the understanding of media literacy in using social media as a new media is still lacking. Third, the understanding and ability to make messages are minimal through social media. Community service methods are discussion, focused group discussion, socialization, and media literacy training. The solution to this problem is to hold training and mentoring on understanding media literacy in carrying out sales promotion activities. Also, by holding skills training in documenting culinary products and in packaging messages through social media. The conclusion is that community empowerment by providing promotional media literacy makes them understand the benefits of using modern communication tools and new media. In the end, they were able to take advantage of smartphones to sell their products.


Author(s):  
Christina Rochayanti ◽  
Edwi Arief Sosiawan ◽  
Basuki Agus Suparno ◽  
Puji Lestari

A promotion strategy during a pandemic by utilizing communication technology is the right solution. The UPN Yogyakarta Master of Communication Study Program has developed a promotional strategy by improving the website which has not been maximized, both in terms of appearance, menu completeness, data recording, interactive, and the person in charge of management. The research objective is to evaluate communication technology-based promotion programs during the Covid 19 pandemic. This research method uses the Analysis and Evaluation of Website Platform and Infrastructure. The results showed that the media developed by MIKOM Masters such as Instagram, website, and email with the upnyk.ac.id domain had been used by the admin for promotional activities for new student registration, the introduction of the new color of the MIKOM logo for new branding, namely purple. In addition, the response of prospective new students is quite good and wide-reaching. Disseminate registration information outside Java and increase the number of registrants. UPNVYK MIKOM alumni also often use the tag feature on their @mikomupnyk Instagram account to just interact or create engagement with MIKOM. Utilization of technology during a pandemic also requires the development of media to other platforms such as Facebook, Twitter, and the strengthening of admin human resources who master IT and have a clear schedule in its management


Author(s):  
Eny Endah Pujiastuti ◽  
Sriyono Sriyono ◽  
Adi Soeprapto ◽  
Simon Pulung Nugroho

Currently, there is a rapid growth of demand for cultural tourism and there is a growing trend of cultural interest as a tourism product in the world. Indonesia has a lot of cultural and historical heritage with a multicultural population and serves as an integral part of the world's cultural heritage. In order to have an impact on the economy, this cultural heritage must be managed properly. Therefore there needs to be a study on the cultural heritage tourism model by balancing the interests between the tourism industry and heritage preservation as the main agenda to get a mutually sustainable relationship in cultural heritage tourism. The objectives in research are to; 1) knowing the potential of the Maghilewa traditional village as a cultural tourism destination, 2) knowing the feasibility of the traditional village as a cultural heritage destination, 3) formulating the steps that will be taken to prepare the traditional village as a cultural heritage destination. This research is a qualitative descriptive study to get an overview of the potential and feasibility of cultural tourism villages and the steps to make traditional villages into cultural tourism destinations. The results showed that the traditional village of Maghilewa was feasible to be developed into a cultural heritage destination. In developing the traditional village of Maghilewa, it is feasible as a cultural heritage destination, it requires a lot of support from the community, local government, and academics. The steps that must be taken are to build synergy between stakeholders in order to build the capacity of the Maghilewa Traditional Village community and encourage the Regional Government to implement comprehensive policies in participatory tourism development by prioritizing the conservation of local culture.


Author(s):  
Endah Wahyurini ◽  
Humam Santosa Utomo

The Covid-19 pandemic implies a decrease in family income, resulting in social problems such as unemployment and poverty. This study aims to describe the process of creating product innovation carried out by groups of women farmers by using the land around the house to grow vegetables and the challenges they face. The study was conducted on a group of female farmers in Bantul, Yogyakarta using a qualitative analysis approach. Data collection techniques used observation, in-depth interviews, and focus group discussions. The results of this study indicate that the crisis conditions and knowledge play an important role in the creation of innovation in agriculture. The diverse knowledge of the members creates new product and service innovation ideas. Universities, local governments, and industry play a role in encouraging the creation of innovation and the formation of joint ventures so that members get economic benefits. The women farmer groups have grown their roles, not only as social organizations but also in business organizations.


Author(s):  
Mangaras Yanu Florestiyanto ◽  
Panji Dwi Ashrianto ◽  
Bambang Yuwono ◽  
Hidayatulah Himawan

The production of aquaculture products still needs to be increased to match marine products. One of the problems that cause cultivation fishery production is not optimal is that it has not utilized modern technology. Cultivators still use traditional methods and technologies in cultivation. One of the contemporary technologies that can support aquaculture is Automation Technology and the Internet of Things (IoT). This research will develop an IoT-based technology, which is a system to help fish maintenance management. This system is based on a static robot that will monitor the condition of pond water quality and feed the fish automatically, which can be controlled remotely by adopting an IoT architecture.Furthermore, an evaluation of cultivators/farmers regarding Adopting Intention (AI) of this technology. The evaluation model adopted the model proposed by (Kao et al., 2019). This model explores the direct influence of perceived usability, performance expectations, perceived technology usefulness, network externality, user creativity, and domain-specific information on intent and their indirect impact on user behavior.


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