The paper notes that as the depths of operated wells grow, the application of cable and pulley mechanisms becomes preferable as compared to the existing pumpjacks. A generalized theoretical analysis of the kinematics of cable and pulley drives is set forth. The authors present the general theoretical analysis of the kinematics of the above mechanisms, as well as the results of computer calculations based of the developed equations for a number of cases. Further analysis of the results showed that the crank mechanisms of a rope pulley have “smooth” kinematics. The research resulted in a proposed invention of the design of mast-type oil well sucker-rod pump drive with lower steel intensity and power consumption that would allow increasing the performance of sucker-rod pumps.The Purpose of this article consists in finding a utility model of a pump for the well rod in order to ensure the environmental safety of the equipment. That is achieved by lightening the metal structure of the pump with rotary stem and energy consumption is reduced. In the context of this problem, some calculations were performed in order to prove the system’s dependability. Based on the performed calculations it was established that the light structure can be used instead of the old heavy structure being its environmentally safe version. Experimental studies conducted by AzINMASH Research and Design Institute of Petroleum Engineering (Baku, Azerbaijan) indicate the feasibility of normal operation of sucker-rod pumps under the condition that n∙S = 54÷60 m/min. The authors examined the dependence between the peak output Q and the number of strokes n for various standard pumpjack sizes. The analysis of the parameters shown that the value of the product n∙S in the existing pumpjacks is below the recommendations based on experimental data, i.e. there is a tangible opportunity of increasing the productivity by extending the stroke of the rod hanger center, since well pump barrels may be as long as 6 to 7 meters. Estimates show that while studying the kinematics of long-stroke drives the changes in the length of the rope may be practically disregarded due to the displacement of the rope-to-pulley contact point. This simplifies the formulas that describe the kinematics of this type of long-stroke drives. Using the resulting formulas, comparative computer calculations for various cases were performed. It is shown that cable and pulley mechanisms have “softer” kinematics. The calculations confirmed the advisability of modification of the pump’s design that ensured reduced pollution of environment and energy savings. The future world will need renewable sources of energy, more power-efficient oil and gas production, minimal or zero pollution of the environment, thus the proposed solution appears to be of relevance. The authors propose a more productive design of sucker-rod pump that is easy to install and maintain at oil and gas production facilities. That can be achieved based on the calculations mentioned above.