Women's Beauty in As If It's Your Last by BLACKPINK
This research was conducted to find out the representation of women's beauty in BLACKPINK's As If It's Your Last music video. The method used in this study is John Fiske's Semiotics with 3 levels, namely the level of reality, the level of representation and the level of ideology. The approach taken in this study is qualitative interpretive to describe the signs and symbols in the music video. It is obtained that the representation of beauty is shown through physical (outer beauty) and personality (inner beauty) which can be seen from the signs and symbols contained in the music video showing: 1) Women's beauty is a product of media engineering, 2) Beauty of women is made as a commodity object, and 3) Women's beauty is synonymous with the image of luxury.