When do low status groups help high status groups? The moderating effects of ingroup identification, audience group membership, and perceived reputational benefit.
Previous research has demonstrated that, when negative metastereotypes are made salient, members of low status groupshelp members of high status groups in order to improve the reputation of their low status group and its associated socialidentity. The present research investigated three potential moderators of low status groups’ outgroup helping: ingroupidentification, audience group membership, and perceived reputational benefit. In Study 1 (N = 112) we found that membersof a low status group (Keele University students) were most likely to offer to help raise funds for a high status group (Universityof Birmingham students) when they were high identifiers who had considered a negative metastereotype and believed thattheir responses would be viewed by an outgroup member. In Study 2 (N = 100) we found a similar effect in an intergroupcontext that referred to psychology students (low status ingroup) and junior doctors (high status outgroup), showing that theeffect was limited to people who perceived reputational benefit in helping the outgroup. The practical and social implicationsof these findings are discussed in relation to intergroup contact and international relations.