Effective Catholic High School Public Relations: A Book of Cases by Eileen Wirth

2005 ◽  
Vol 26 (3) ◽  
pp. 237-238
Author(s):  
John T. James
2021 ◽  
Vol 2 (2) ◽  
pp. 129
Author(s):  
Andy Andy ◽  
Angel Purwanti

School is one of the institutions in transferring the balance between moral values to students in the learning process, so as to create innovations to improve the quality of institutions nationally. Yehonala School, one of the schools in Batam City that focuses on developing and shaping the characteristics of educators. Yehonala School is a National Plus based school in partnership with Cambridge University Press, and the motto is 'To Grow in Wisdom!' starting from the Play Group level, Elementary School (SD), Junior High School (SMP), High School (SMA) and Vocational High School (SMK). Yehonala School has an image as "The Best Learning Place for Children", the image is obtained through superior programs and achievements obtained from the Indonesia Achievement Center (IAC). The image that has been formed and attached to the Yehonala school in Batam City. This, of course, cannot be separated from the role of Yehonala School's Public Relations in maintaining that image first during the current pandemic. This research is based on an analysis of systems theory and the concept of the four roles of Public Relations proposed by Cutlip, Center and Broom. The type of research applied in this research is descriptive qualitative, the data collection applied in this research is in-depth interviews. The analytical method applied in this research is the Miles and Huberman analysis technique called the interactive model. The purpose of this study was to find out how the role of PR as a communication technician in maintaining an image during a pandemic. The results of the study found that three coding findings related to the role of Yehonala School's Public Relations as a communication technician, namely: (1) Utilization of Social Media (2) Social Media Content (3) The resulting reaction. The role of Yehonala school's PR is only as a communication technician and Yehonala's school implements a closed system because PR does not act as an information seeker.


2019 ◽  
Vol 19 (3) ◽  
pp. 608
Author(s):  
Mohamad Muspawi ◽  
Gustriana Rindhi

Describing the public relations strategy in carrying out activities to receive new students in SMA 7 Merangin is the purpose of this study, as well as about the factors and constraints when conducting socialization of the acceptance of new students. The nature of this research is qualitative research using case study research. The object of research is Merangin 7 Public High School with the Principal and Deputy Principal, especially in the field of Public Relations, as well as representatives of students of class X, XI, XII as the subjects of this study. Retrieval of data using observation techniques, interviewing, and documenting which is then followed by reducing the data that has been obtained following the presentation and verification so that conclusions can finally be drawn. In addition, the Triangulation technique is also used to test the validity of the data that has been obtained from this study. As for the results of this study: (1) the Public Relations Program of Merangin 7 Public High School has been well structured, but there is no surefire strategy in accepting new students; (2) Techniques in implementing the school public relations management strategy, namely school publications through the installation of banners / billboards, outreach, and through social media; (3) The implementation of the Public Relations 7 Merangin Public Relations management strategy has not been fully achieved, there are strategies that are not implemented, namely socialization; (4) The limiting factors are time and lack of human resources and the background of the school which was originally a private school


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