Communication Technician: One of the Roles of Yehonala School Public Relations in Maintaining Image

School is one of the institutions in transferring the balance between moral values to students in the learning process, so as to create innovations to improve the quality of institutions nationally. Yehonala School, one of the schools in Batam City that focuses on developing and shaping the characteristics of educators. Yehonala School is a National Plus based school in partnership with Cambridge University Press, and the motto is 'To Grow in Wisdom!' starting from the Play Group level, Elementary School (SD), Junior High School (SMP), High School (SMA) and Vocational High School (SMK). Yehonala School has an image as "The Best Learning Place for Children", the image is obtained through superior programs and achievements obtained from the Indonesia Achievement Center (IAC). The image that has been formed and attached to the Yehonala school in Batam City. This, of course, cannot be separated from the role of Yehonala School's Public Relations in maintaining that image first during the current pandemic. This research is based on an analysis of systems theory and the concept of the four roles of Public Relations proposed by Cutlip, Center and Broom. The type of research applied in this research is descriptive qualitative, the data collection applied in this research is in-depth interviews. The analytical method applied in this research is the Miles and Huberman analysis technique called the interactive model. The purpose of this study was to find out how the role of PR as a communication technician in maintaining an image during a pandemic. The results of the study found that three coding findings related to the role of Yehonala School's Public Relations as a communication technician, namely: (1) Utilization of Social Media (2) Social Media Content (3) The resulting reaction. The role of Yehonala school's PR is only as a communication technician and Yehonala's school implements a closed system because PR does not act as an information seeker.

Administrasi Hubungan Sekolah dan Masyarakat

Public relations administration for a school is a two-way relationship between the school and the community to deliberate on ideas and certain information that is useful for improving education. The benefits of school relations with the community can be described as follows: Determination of sources and learning needs, the availability of places of research, fulfillment of facilities and infrastructure, fulfillment of financial resources and human resources revealed in their creativity, taste, intention and work. Techniques for School Relations with the community: reports to parents, school bulletins, newspapers and school exhibitions. Elements of School Relations with the Community: Schools, Parents of Students, Students and Teachers.Public relations administration for a school is a two-way relationship between the school and the community to deliberate on ideas and certain information that is useful for improving education. The benefits of school relations with the community can be described as follows: Determination of sources and learning needs, the availability of places of research, fulfillment of facilities and infrastructure, fulfillment of financial resources and human resources revealed in their creativity, taste, intention and work. Techniques for School Relations with the community: reports to parents, school bulletins, newspapers and school exhibitions. Elements of School Relations with the Community: Schools, Parents of Students, Students and Teachers.Keywords: administration, school, public, relations

KERJA SAMA HUBUNGAN MASYARAKAT SDN 6 BUKIT TUNGGAL DENGAN DINAS LINGKUNGAN HIDUP KOTA PALANGKA RAYA

This research uses a qualitative approach with a case study design. The purpose of this study was to determine how the planning, implementation, and supervision in carrying out community relations cooperation in SD Negeri 6 Tunggal Tunggal with the Palangka Raya environmental agency. The aspects studied refer to: (1) Planning for Public Relations Cooperation between the State Elementary School 6 Bukit Tunggal with the Environmental Office of Palangka Raya City, (2) Implementation of the Public Relations Cooperation of the State Primary School 6 Bukit Tunggal with the Environmental Service Office of Palangka Raya City, dan (3) Supervision of Cooperation Public Relations of the 6 Bukit Tunggal Public Elementary School and the Environmental Office of Palangka Raya City. Data collection procedures used are observation, interviews, and documentation. Then the data are analyzed using data reduction, data presentation, and drawing conclusions. As for checking the validity of the data using credibility and confirmation. The stages of the research include pre-field, field work, and data analysis. The results showed that community relations cooperation which includes: planning, implementation, and supervision, has been well managed by SD Negeri 6 Bukit Tunggal, so as to increase school productivity, which will have a positive effect on school progress. Keywords: Public Relations Cooperation Abstrak: Penelitian ini menggunakan pendekatan kualitatif dengan rancangan studi kasus. Tujuan penelitian ini adalah untuk mengetahui bagaimana perencanaan, pelaksanaan, dan pengawasan dalam menjalankan kerjsaama hubungan masyarakat pada SD Negeri 6 Bukti Tunggal dengan Badan lingkungan hidup kota Palangka Raya. Aspek yang diteliti mengacu pada: (1) Perencanaan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya, (2) Pelaksanaan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya, dan (3) Pengawasan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya. Prosedur pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Kemudian data dianalisis menggunakan reduksi data, penyajian data, dan menarik kesimpulan. Sedangkan untuk pengecekan keabsahan data menggunakan kredibilitas dan konfirmabilitas. Tahap-tahap penelitian yaitu meliputi pralapangan, pekerjaan lapangan, dan analisis data. Hasil penelitian menunjukan bahwa kerja sama hubungan masyarakat yang meliputi: perencanaan, pelaksanaan, dan pengawasan, sudah dikelola dengan baik oleh SD Negeri 6 Bukit Tunggal, sehingga dapat meningkatkan produktivitas sekolah, yang akan berpengaruh positif bagi kemajuan sekolah Kata Kunci: Kerja Sama Hubungan Masyarakat References: Basrowi & Suwandi. (2008). Memahami Penelitian Kualitatif. Jakarta: Rineka Cipta. Bintarto. (2016). Pengertian Lingkungan Hidup Menurut Para Ahli. Diunduh pada tanggal 11 mei 2018, dari www.spengetahuan.com/2016/03/9-pengertian-lingkungan-hidup-menurut-para-ahli.html. Emzir. (2014). Metodologi Penelitian Kualitatif Analisis Data. Jakarta: PT Raja Grafindo Persada Engkoswara., & Komariah. A. (2012). Administrasi Pendidikan. Bandung: Alfabeta. Fahrudin. (2012). Implementasi Manajemen Hubungan Sekolah Dengan Masyarakat dalam Pendidikan Sistem Ganda (PSG) Di SMTI Yogyakarta dan SMKN 4 Yogyakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta, diunduh pada 17 Januari 2018, dari http://eprins.uny.ac.id.skripsi.humas.fahrudin. Fransiska, M. (2015). Peran Humas Dalam Membangun Citra Sekolah Menengah Kejuruan BOPKRI 1 Yogyakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta, diunduh pada 07 Januari 2018, dari http://eprins.uny.ac.id.skripsi.humas. Ismaya, B. (2015). Pengelolaan Pendidikan. Bandung: PT Refika Aditama Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. Bandung: Rosdakarya. Mulyono. (2014). Manajemen Administrasi & Organisasi Pendidikan. Jogjakarta: Ar-Ruzz Media Nodyawati, E. (2011). Peran Humas dalam Rangka Mempertahankan Reputasi Sekolah Favorit. Skripsi Sarjana, Universitas Sebelas Maret Surakarta. Diunduh pada tanggal 18 Januari 2018, darihttp://eprints.uns.ac.id>Unlock-188791111201111421.pdf. Program dan Kinerja Badan Lingkungan Hidup Provinsi Kalimantan Tengah. (2009). Diunduh pada tanggal 16 maret 2018, dari http://kalteng.go.id/ogi/viewarticle.asp?ARTICLE_id=860 Purwanto, M. N. (2009). Admisintrasi dan Supervisi Pendidikan. Bandung: PT Remaja Rosdakarya Rahmad, A. (2016). Manajemen Humas Sekolah. Yogyakarta: Media Akademi. Rahu, O. D. (2016). Manajemen Pendidikan dan Pelatihan Kurikulum 2013 Jenjang Sekolah Dasar di Lembaga Penjamin Mutu Pendidikan (LPMP) Provinsi Kalimantan Tengah. Skripsi Sarjana, tidak diterbitkan, Universitas Palangka Raya, Program Studi Manajemen Pendidikan. Rekysika, S. N. (2015). Upaya Meningkatkan Kemampuan Kerja Sama Melalui Kegiatan Kerja Kelompok Di Kelompok A TK Negeri Trukan Siwates Kaligintung Temon Kulon Progo.Skripsi Sarjana, Universitas Negeri Yogyakarta. Diunduh pada tanggal 18 Januari 2018, dari http://eprints.uny.ac.id>nola>sanda>rekysika. Reniningsih, E. (2011). Peningkatan Kemampuan Kerjasama Siswa Melalui Group Investigation Pada Mata Pelajaran Pengolahan Makanan Kontinental Di SMK Sahid Surakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta. Diunduh pada 02 Mei 2018, dari https://eprints.uny.ac.id>erida>reniningsih. Sagala, S. (2013). Administrasi Pendidikan Kontemporer. Bandung: Alfabeta Saifil, A. (2017). Peran Humas dalam Mempromosikan SMKN 1 Al Mubarkeya Ingin Jaya Aceh Besar. Skripsi Sarjana, Universitas Islam Negeri Ar-Raniry Banda Aceh. Diunduh pada 18 Januari 2018, dari https://repository.ar-raniry.ac.id.skripsi.humas.ahmad.saifil Sugiyono. (2013). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R & D). Bandung: Alfabeta. Suryosubroto. (2012). Hubungan Sekolah dengan Masyarakat (School Public Relations).Jakarta: PT Rineka Cipta. Tugas Pokok Badan Lingkungan Hidup. (2015). Diunduh pada 11 mei 2018, dari https://dlh.banglikab.go.id>profil>tugas. Undang-Undang Nomor 20 Tahun 2003 tentang Sistem Pendidikan Nasional. Yusuf, M. (2016). Metode Penelitian Kuantitatif, Kualitatif, & Penelitian Gabungan.Jakarta: Prenada Media Group.

Sosialisasi Penerimaan Peserta Didik Baru dengan Pendekatan Manajemen Humas

Describing the public relations strategy in carrying out activities to receive new students in SMA 7 Merangin is the purpose of this study, as well as about the factors and constraints when conducting socialization of the acceptance of new students. The nature of this research is qualitative research using case study research. The object of research is Merangin 7 Public High School with the Principal and Deputy Principal, especially in the field of Public Relations, as well as representatives of students of class X, XI, XII as the subjects of this study. Retrieval of data using observation techniques, interviewing, and documenting which is then followed by reducing the data that has been obtained following the presentation and verification so that conclusions can finally be drawn. In addition, the Triangulation technique is also used to test the validity of the data that has been obtained from this study. As for the results of this study: (1) the Public Relations Program of Merangin 7 Public High School has been well structured, but there is no surefire strategy in accepting new students; (2) Techniques in implementing the school public relations management strategy, namely school publications through the installation of banners / billboards, outreach, and through social media; (3) The implementation of the Public Relations 7 Merangin Public Relations management strategy has not been fully achieved, there are strategies that are not implemented, namely socialization; (4) The limiting factors are time and lack of human resources and the background of the school which was originally a private school

Managing digital identity on Twitter

What does it mean to be and to act like a school leader online? Although many school leaders might be comfortable navigating issues of identity in face-to-face environments, online environments may present new and unprecedented challenges. These challenges may range from concerns about privacy and surveillance to questions about how best to leverage social media for professional or school aims. Accordingly, the present study draws upon interview and tweet data to explore administrators’ performance of identity on Twitter. Findings describe how administrators enacted two distinct identities: one relating to instructional leadership and the other relating to school public relations. Administrators were reticent about revealing other, more personal identities. This was seen as a way to maintain and gain followers. Implications for identity research, online professional learning, and public school relations are discussed.