scholarly journals Communicating corporate social responsibility issues on Facebook’s corporate fanpages of Latin American companies

2019 ◽  
Vol 28 (5) ◽  
Author(s):  
Ileana Zeler ◽  
Paul Capriotti
2017 ◽  
Vol 17 (3) ◽  
pp. 403-445 ◽  
Author(s):  
Chiara Amini ◽  
Silvia Dal Bianco

Purpose The purpose of this paper is to analyse the impact of corporate social responsibility (CSR) on firm performance in six Latin American economies. Firm performance includes five distinct dimensions, namely, firm turnover, labour productivity, innovativeness, product differentiation and technological transfer. The countries under scrutiny are Argentina, Bolivia, Chile, Colombia, Ecuador and Mexico. Design/methodology/approach Propensity score matching techniques are used to identify the causal effect of CSR on firm performance. To this end, World Bank Enterprise Survey (2006 wave) is used. This data set collects relevant firm-level data. Findings CSR has a positive impact on the outcome variables analysed, suggesting that corporate goals are compatible with conscious business operations. The results also vary across countries. Research limitations/implications The pattern that emerges from the analysis seems to suggest that the positive effects of CSR depend on countries’ stage of industrialisation. In particular, the least developed the economy, the wider the scope of CSR. Nonetheless, the relationship between conscious business operations, firm performance and countries’ level of development is not directly tested in the present work. Practical implications The main practical implication of the study is that Latin American firms should adopt CSR. This is because corporate responsible practices either improve firm performance or they are not shown to have a detrimental effect. Social implications The major policy implication is that emerging countries’ governments as well as international organisation should provide meaningful incentives towards CSR adoption. Originality/value The paper provides three major original contributions. First, it brings new descriptive evidence on CSR practices in Latin America. Second, it uses a broader and novel definition of firm performance, which is aimed at capturing developing countries’ business dynamics as well as at overcoming data limitations. Finally, it reassesses and extends the empirical evidence on the impact of CSR on firm performance.


2013 ◽  
Vol 44 (2) ◽  
Author(s):  
Vanina Andrea Ferber ◽  
Vincent Charles

Spanish companies play a vital and omnipresent role in Latin American economies. The main objective of the paper is to find if there is any perceptional variation among Latin Americans in concern with the valuation of Spanish companies based on corporate social responsibility (CSR) criteria by identifying key parameters that discriminate among countries. Society judges companies beyond their profit maximization abilities (Friedman, 1970). We found that Argentina and Chile valued more negatively than Mexico and Brazil the behavior of Spanish companies with respect to human rights and the environment. We can add Peru to the negative view when we talk about the perception of respondents in corruption issues. These countries also perceive a double standard with Spanish companies behaving worse in their countries compared to Spain. A higher proportion of people in Argentina and Chile support government regulation of CSR activities which is in line with the negative view of the behavior of companies. Mexico and Brazil have a more positive view of almost all the CSR criteria included in the model. Only in the perception of how Spanish companies behave towards clients, Peru has a higher valuation than Mexico and Brazil. For all the other criteria, Peru behaves as a swing country sharing views with both groups depending on the issue. Keywords: Corporate social responsibility, discriminant analysis, Latin America, Spanish companies.


Author(s):  
Allan Discua Cruz

Drawing on the paradox and reciprocal stewardship theory, this study focuses on tensions in corporate social responsibility (CSR) reporting experienced by a family small and medium-sized enterprise (SME) in a developing Latin American country. Prior literature has suggested a prescriptive, tension-free process, led by family members and driven by an interest to protect and enhance the reputation of both the family and the firm. Relying on an in-depth qualitative approach, this study unveils that CSR reporting is not immune to contradictions between familial and external expectations. The findings reveal that religious beliefs can emerge as a strong source of tensions. A reciprocal stewardship perspective allows an understanding of how and why family and non-family members work together and handle paradoxes. A conceptual model is proposed which is based on multiple sources of emergence (family-related, business-related and external sources) and management/avoidance of tensions in CSR reporting, mediated by the types of relationships among family members and between family and non-family members. Implications and opportunities for further research are subsequently presented.


Author(s):  
Isela Prado Rebolledo ◽  
Oscar Cuauhtémoc Aguilar Rascón

El presente trabajo de investigación estableció como objetivo general determinar cuál es el impacto de la innovación y de los principios de la responsabilidad social corporativa (RSC) en la productividad de las micro y pequeñas empresas. Por medio de una investigación cuantitativa de tipo no experimental con diseño transeccional exploratorio, se plantea la hipótesis correlacional para las variables ordinales: productividad, innovación y RSC en un análisis sistémico en las micro y pequeñas empresas (mypes) de México, Colombia, Perú y Ecuador; ya que forma parte de los resultados de la investigación realizada en la Red Latinoamericana de Administración y Negocios (RELAyN) en mypes. Se desarrolló un cuestionario con 14 ítems medidos con una escala de Likert de cinco puntos para las tres variables. Los cuestionarios fueron autoadministrados a fin de que los participantes los contestaran directamente, de forma individual, desde su lugar de trabajo. Se realizaron 408 cuestionarios visitando micro y pequeñas empresas. Una vez probado el cuestionario de recolección de datos con una distribución normal y la confiabilidad de la prueba piloto, se aplicaron 48 068 cuestionarios. Las hipótesis de trabajo planteadas al inicio de la investigación resultaron válidas, identificando que existe una baja correlación entre las prácticas de innovación y los principios de la RSC en la productividad de las micro y pequeñas empresas. Siendo las prácticas de innovación las de mayor impacto en la productividad de las mypes en comparación con los principios de la RSC. El identificar que la variable innovación es la que más impacta la productividad, permitirá que las mypes elijan invertir en actividades de innovación antes que en las actividades de responsabilidad social corporativa. La innovación es un elemento importante en el crecimiento y desarrollo a largo plazo de una economía. AbstractThe overall objective of this research is to determine how innovation and corporate social responsibility (CSR) impacts productivity in micro and small enterprises. By means of an experimental quantitative investigation with a cross-sectional exploratory design, a correlational hypothesis for the ordinal variables: productivity, innovation, and CSR in a systematic analysis in micro and small enterprises (MSEs) in Mexico, Columbia, Peru and Ecuador, as they are part of the results of research performed by the Latin American Network of Business and Administration (Red Latinoamericana de Administración y Negocios - RELAyN) on MSEs. A questionnaire was developed with 14 items measured with a Likert scale consisting of five points for the three variables. The questionnaires were self-administered so that the participants answered them directly, individually and within their workplace. 408 micro and small enterprises were visited. Once the data recollection questionnaire was tested using normal distribution and the reliability of the pilot test was proven, 48,068 questionnaires were applied. The working hypotheses during the initiation of this research resulted to be valid, identifying that there existed a low correlation among innovative practices and CSR principals in MSEs’ productivity where innovation practices proved to have greater impact in productivity within MSEs in comparison with CSR principals. By identifying that innovation has a greater impact on productivity, this will allow MSEs to choose to invest in innovation before selecting corporate social responsibility activities. Innovation is an important element in long-term growth and development in an economy.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanina Kowszyk ◽  
Frank Vanclay

Purpose Improvement in the evaluation methodologies used in the public policy and development fields has increased the amount of evidence-based information available to decision makers. This helps firms evaluate the impacts of their social investments. However, it is not clear whether the business sector is interested in using these methods. This paper aims to describe the level of interest in, knowledge of and preferences relating to the impact evaluation of corporate social responsibility (CSR) programs by managers in Latin American companies and foundations. Design/methodology/approach A survey of 115 companies and foundations in 15 countries in Latin America was conducted in 2019. Findings The results indicated that most respondents believed that quantitative impact evaluation could address concerns about CSR program outcomes. However, monitoring and evaluation were primarily seen to be for tracking program objectives rather than for making strategic decisions about innovations to enhance the achievement of outcomes. Decision-making tended to respond to community demands. The main challenges to increasing the use of impact evaluation were the lack of skills and knowledge of management staff and the methodological complexity of evaluation designs. We conclude that there needs to be increased awareness about: the appropriate understanding of social outcomes; the benefits of evaluation; when impact evaluation is useful; how to prepare an evaluation budget; and the effective use of rigorous evidence to inform program design. Originality/value Acceptance by the business sector of quantitative measurement of the social impact of CSR programs will lead to improved outcomes from social investment programs.


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