Clonal propagation and limited dispersal of seeds lead to genetic population structures in which most potential mates are relatives. If the species suffers from inbreeding depression or is self-incompatible, the number of seeds matured per fruit may be limited by the lack of outcrossing by unrelated pollen. We tested for distance-related genetic structure by hand-pollinating plants at increasing distances and measuring fruit set (berries/pollinated flowers) and seed number per fruit in natural populations of bilberry (Vaccinium myrtillus L.) and lingonberry (Vaccinium vitis-idaea L.). Bagging of the flower buds without natural (pollination by insects) or hand-pollination yielded almost no fruit or seed, suggesting that the species are obligately insect pollinated. Self-pollination led to a significant reduction in seed number per fruit and increased seed abortion compared with cross-pollination. Moreover, seed number increased with increasing distance between the pollen donor and pollen recipient. Flight distances of bumblebees were estimated for bilberry by monitoring between-flower and, for lingonberry, between-inflorescence flight distances. About 90% of all flights were at distances of less than 1 m. At this distance, we observed less than the maximum seed number per fruit in hand-pollinations in both study species. Consequently, clonal growth is likely to be an important factor that constrains fruit and seed number in these species.Key words: bumblebee forage distance, clonal, hand-pollination, inter-parent distance, reproductive success, Vaccinium.