scholarly journals A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda

2019 ◽  
Vol IV (IV) ◽  
pp. 1-11
Author(s):  
Farooq Ahmad ◽  
Syed Ali Raza Hamid ◽  
Muhammad Nawaz Qaisar

In marketing as well as in social marketing communication, fear appeals have been used as persuasive tools to influence behavior change and have extensively been used for various behavioral change programs. A comprehensive literature review was conducted related to fear appeals in the domain of social marketing from scientific journals of repute. Such type of systematic literature review on fear appeals in social marketing has not been extensively conducted to set future research to set agenda for bringing sustained behavior changes. Although fear appeals have influenced behavior changes, they were not being proved effective for a longer period. The group centered approaches using the group as a unit of analysis has shown better results as compared to one-way communication based on emotional fear appeals. This research paper sets an agenda for future research using group centered and participatory paradigm to make fear appeals more effective in the long run.

2017 ◽  
Vol 20 (4) ◽  
pp. 209-228 ◽  
Author(s):  
LARISSA MARCHIORI PACHECO ◽  
MARINA KOLLAND DANTAS ◽  
CLÁUDIA SOUZA PASSADOR ◽  
LARA BARTOCCI LIBONI-AMUI

Abstract Several studies analysed the environmental public expenditures, its allocation and role as an instrument for public action. However, there is still a gap in the literature, since there are no works that integrate and systematize the existing knowledge. Therefore, we conducted an integrative literature review, and selected thirty articles for synthesis, classification and coding based on a system proposed by the authors. We identified that researches on this field are still recent and publications are concentrated in Europe and Latin America. Regarding the research methods, the qualitative approach based on case studies was used to develop the majority of the studies. Also, the studies in general combined different spheres of analysis, discussing topics on performance and description of expenses. The results showed that there is a need for studies that promote themes such as transparency, accounting organization and the creation of indicators, enabling deeper analysis. An agenda with eight research suggestions was proposed based on observed theoretical limitations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Agus Usman ◽  
Yudi Azis ◽  
Budi Harsanto ◽  
Anton Mulyono Azis

PurposeThe purpose of this paper is to outline the evolution of research on airport service quality and measurement index of passenger satisfaction to explore opportunities for future research direction.Design/methodology/approachA systematic literature review was conducted involving a total final sample 27 articles published during 2000–2020, the source of the database used in this study is Emerald, ScienceDirect, Harzing's Publish or Perish with API Key based on set of inclusion/exclusion criteria for analysis and synthesis to meet the purpose of the paper.FindingsDimensions of measuring airport service quality are currently based on a process approach. There are eight dimensions of ASQ measurement practiced by the industry, which is different from the five dimensions of service quality measurement generally. There is still a theoretical and empirical gap, so one of the challenges in applying the ASQ measurement dimensions is bridging research with applications in the airport industry. Other findings, research on airport service quality measurement is currently focused on passenger satisfaction. The integration of expectation-disconfirmation theory and service profit chain models can be used in service quality, passenger satisfaction and profitability.Research limitations/implicationsThis paper seeks to contribute to and analyze limited articles on service quality at airports and identify further research areas.Originality/valueThis paper tries to explain the development of research on the dimensions of measuring service quality at airports. The author identifies a gap in airport service quality measurement dimensions used by researchers and the industry. The author believes that this study can provide a comprehensive thought on using airport service quality measurement dimensions for future research.


2017 ◽  
Vol 194 ◽  
pp. 73-87 ◽  
Author(s):  
Lujie Chen ◽  
Xiande Zhao ◽  
Ou Tang ◽  
Lydia Price ◽  
Shanshan Zhang ◽  
...  

2009 ◽  
Vol 43 (3/4) ◽  
pp. 320-349 ◽  
Author(s):  
Thorsten Staake ◽  
Frédéric Thiesse ◽  
Elgar Fleisch

PurposeTrade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries – with, in part, severe negative consequences for consumers, licit manufacturers, and brand owners alike. This paper seeks to shed light on the economic principles of counterfeit trade and the underlying illicit supply chains.Design/methodology/approachAn extensive literature review was conducted that comprised contributions from different strands of management research.FindingsThough governments as well as management have clearly identified the problem, very little is known – both in practice and theory – about the mechanisms and structure of the illicit market, the tactics of counterfeit producers, consumer behavior with respect to imitation products and the financial impact on individual companies. The diversity of the counterfeit phenomenon underlines the need for further research in this area and the development of company‐specific measures for fighting product piracy.Research limitations/implicationsThe clandestine nature of the counterfeit market limits direct accessibility to the phenomenon. Consequently, the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review helps to highlight existing research gaps but may not be able to identify additional aspects of the phenomenon that, thus far, have not been deemed relevant.Originality/valueThe paper critically reviews the current state of research across different management‐related disciplines. From an academic perspective it may serve as a starting point for a future research agenda that addresses the current knowledge gaps. From a practitioner's perspective it is helpful for understanding the relevant influence factors and for developing appropriate, state‐of‐the‐art counterstrategies.


SAMVAD ◽  
2021 ◽  
Vol 22 (0) ◽  
pp. 30
Author(s):  
Satyajeet Jagdhane ◽  
Sekhar Chowdhury ◽  
Jehan Vesuna ◽  
Aayush Modi ◽  
Akshay Kumar Wankhede

SAMVAD ◽  
2021 ◽  
Vol 22 (0) ◽  
pp. 21
Author(s):  
Abrar Parkar ◽  
Anushka Srivastava ◽  
Arshdeep Kaur ◽  
Ashley Geo ◽  
Swastika Bandopadhyay ◽  
...  

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alba Viana-Lora ◽  
Antoni Domènech ◽  
Aaron Gutiérrez

PurposeThis paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify proposals, forecasts and recommendations to guide the future research agenda on the subject.Design/methodology/approachThis study used a systematic literature review to synthesise information from scientific articles published in journals indexed in the Web of Science database related to tourism mobility at destinations during the COVID-19 pandemic.FindingsThis article found that, according to the existing literature, the COVID-19 pandemic is acting as a catalyst for the sustainable transition of tourism. Although the findings reveal a lack of empirical research on the impact of the pandemic on tourism mobility at destinations, the article synthesizes the short- and long-term impacts of the pandemic and sets out the future research agenda on tourist mobility at destinations.Originality/valueTo the best of the authors' knowledge, this is the first systematic review of the impact of the pandemic on mobility and tourism behaviour at destinations that attempts to describe the emerging challenges and the agenda for future research.


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