Athlete-Centric Employer Branding During Rival Leagues’ Market Entry

New sports leagues use employer branding to promote themselves as distinctive and desirable employers so they can attract talented athletes. A multiple case analysis was used to examine the employer branding strategies of four leagues that entered markets with incumbents: the National Women’s Hockey League, BIG3, Alliance of American Football, and Premier Lacrosse League. All four leagues used athlete-centric employer branding, which uses symbolic and instrumental employment information to signal commitment and involvement to athletes. Leagues also directed their employer branding to consumers. The findings suggest adding an employment dimension to theories of league brand architecture as well as reconsidering the audience for employer branding. Athlete-centric employer branding is a strategy for entering markets from a rival position and is likely to become more popular as public pressure on leagues increases.

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Cycling Through Cancer: Exploring Childhood Cancer Survivors’ Experiences of Well- and Ill-Being

Adapted Physical Activity Quarterly ◽

10.1123/apaq.2016-0011 ◽

2017 ◽

Vol 34 (4) ◽

pp. 345-361 ◽

Cited By ~ 2

Author(s):

Shaunna M. Burke ◽

Jennifer Brunet ◽

Amanda Wurz ◽

Christina Butler ◽

Andrea Utley

Keyword(s):

Cancer Survivors ◽

Childhood Cancer ◽

Case Analysis ◽

Childhood Cancer Survivors ◽

Study Approach ◽

Multiple Case ◽

Multiple Domains ◽

Physical Changes ◽

Cross Case Analysis ◽

The Impact

The benefits of informal physical activity during recovery from childhood cancer have rarely been investigated. This study adopted a multiple case study approach to explore the impact of recreational cycling on childhood cancer survivors’ experiences of well- and ill-being. Three semistructured interviews were conducted over a 3-month period with four survivors to explore their experiences of physical, psychological, and social well- and ill-being. Within-case analysis followed by cross-case analysis identified three themes that captured their well- and ill-being experiences with recreational cycling and cancer: (a) cultivating feelings and emotions, (b) experiencing physical changes, and (c) encountering positive and negative social interactions. The results from this study show that recreational cycling may be a useful adjunct to conventional treatments for the self-management of multiple domains of well- and ill-being during recovery from childhood cancer.

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Isomorphic Patterns with Unique Flair: Employer Branding Strategies Emerge among Top-performing Employers

International Journal of Strategic Communication ◽

10.1080/1553118x.2021.1966014 ◽

2021 ◽

pp. 1-24

Author(s):

Chelsie J. Smith ◽

Christina Smylie

Keyword(s):

Employer Branding ◽

Branding Strategies

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Internationalization Patterns of Digital Payment System Firms: A Multiple Case Analysis

SSRN Electronic Journal ◽

10.2139/ssrn.3776682 ◽

2021 ◽

Author(s):

Davide Genta ◽

Michael Neubert

Keyword(s):

Case Analysis ◽

Payment System ◽

Multiple Case

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Growth through repositioning – the case of IHCL

The CASE Journal ◽

10.1108/tcj-04-2020-0044 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Shobha Menon

Keyword(s):

Brand Management ◽

Secondary Data ◽

Basic Knowledge ◽

Brand Identity ◽

Strategy Execution ◽

Market Conditions ◽

Brand Architecture ◽

Content Type ◽

Brand Relationship ◽

Branding Strategies

Theoretical basis This case highlights repositioning strategies that change a product’s position in the minds of the consumer in response to changes in market conditions. These changes should be balanced with a certain amount of brand authenticity and continuity. Brand identity is the vision, core values and key beliefs of the brand. There are four main branding strategies as follows: house of brands, endorsed brands, sub-brands and branded house. These options can be placed in a continuum and the position on the branding relationship spectrum reflects the degree to which brands are separated in strategy execution and in the customer’s minds. Research methodology This case is based on secondary data, mainly from interviews of industry leaders in business journals, newspapers, research articles and industry reports, including from international organizations. Case overview/synopsis The case examines the frequent revisions in branding strategies by India’s second largest group of hotels – Indian Hotels Company Limited. Repositioning involves changing the market’s perceptions of an offering to compete more effectively in its target segments. However, a certain amount of continuity is also essential to the brand’s development over time. The case helps students to view the brand from two angles as follows: the angle of brand identity and the disruptive angle of new developments. They will examine the rationale for the frequent repositioning strategies using the brand relationship spectrum and whether these will affect the brand identity of the iconic brand Taj. Complexity academic level This case has been effectively used with MBA Marketing students in Product and Brand Management and Services Marketing classes to demonstrate how companies use repositioning strategies as a considered response to the market conditions. As competitive conditions and consumers evolve, changes in branding strategy will be necessitated. The students are expected to have basic knowledge of brand architecture and brand strategies. The case can be used to illustrate the brand relationship spectrum and the differences among branding strategies in brand architecture. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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Knowledge grafting during internationalization: utilizing localized professionals in the foreign market

Journal of Knowledge Management ◽

10.1108/jkm-12-2018-0747 ◽

2020 ◽

Vol 24 (9) ◽

pp. 2009-2033

Author(s):

Martin Johanson ◽

Pao T. Kao ◽

Heléne Lundberg

Keyword(s):

Market Entry ◽

Foreign Market ◽

Content Type ◽

Individual Level ◽

Face To Face ◽

Governmental Agencies ◽

Types Of Knowledge ◽

Multiple Case ◽

Level Of Knowledge ◽

The Individual

Purpose The purpose of this paper is to understand knowledge grafting through localized professionals in the internationalization of the firm. Knowledge grafting refers to firms increasing their knowledge stock by acquiring new staff, and while the concept is not new in studies on firms’ internationalization, there is little understanding of the characteristics of the individuals carrying the knowledge, the types of knowledge grafted and how it contributes to a market entry process. Design/methodology/approach The authors conducted an explorative study with a multiple-case research design and purposely selected five localized Swedish managers working for Russian subsidiaries of Swedish firms. Face-to-face interviews were conducted. The interviews were transcribed and analyzed based on three types of knowledge: general foreign market knowledge, social network knowledge and professional knowledge. The authors also considered both private and professional ties. Findings The findings show that characteristics of the localized professional and the firm can influence the type of knowledge grafted and how it is used. The findings also highlight the key role of the individual as knowledge carrier and show an alternative way to obtain knowledge in firm internationalization. Research limitations/implications This study comes with limitations. Only Swedish firms entering Russia with wholly owned subsidiaries have been considered. Further studies comparing knowledge grafting with firms in different entry mode, varying stage of market entry, as well as other countries of origin can further enrich our understanding. Future studies can also focus on localized professionals to shed light on the knowledge transfer between them and other individuals within the firms and the potential impact of their departure on knowledge grafting. Practical implications Internationalizing firms should pay attention to the opportunity of grafting knowledge by appointing localized professionals already living in the market. Governmental agencies in the host county can be a valuable source for identifying foreign nationals of the same origin as the firm. Originality/value To the best of the authors’ knowledge, this is the first study to focus on the individual level of knowledge grafting and to examine how localized professionals acquire knowledge to support firms in internationalization.

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Successes and Failures in E-Partnering

Maximize Business Profits Through E-Partnerships ◽

10.4018/978-1-59140-788-1.ch006 ◽

2011 ◽

pp. 145-174

Author(s):

Fang Zhao

Keyword(s):

Case Studies ◽

Case Analysis ◽

Lessons Learned ◽

Small Manufacturer ◽

Key Issues ◽

Multiple Case ◽

Multiple Case Studies ◽

Cross Case Analysis ◽

Comprehensive Discussion ◽

Successes And Failures

The previous chapters have included a comprehensive discussion of general issues concerning e-partnership management from both technology and people perspectives, and, continuing this theme, this chapter presents extended and systematic multiple case studies which allow a more profound exploration of the way in which companies have partnered in e-business. It also contains an in-depth examination of specific issues and problems raised in e-partnerships. The cases selected for the case studies represent a broad range of interests, from big brand dotcoms like Yahoo! and Google to a small manufacturer that has embraced e-business and e-partnership technologies and practices. The case studies are followed by a cross-case analysis of the key issues in relation to the development of e-partnerships. Key successful factors are identified from the successful cases, along with the hard lessons learned from failure.

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Impact of employer branding on employee engagement in business process outsourcing (BPO) sector in India: mediating effect of person–organization fit

Industrial and Commercial Training ◽

10.1108/ict-06-2019-0063 ◽

2019 ◽

Vol 52 (1) ◽

pp. 35-49 ◽

Cited By ~ 1

Author(s):

Poonam Chawla

Keyword(s):

Employee Engagement ◽

Global Economy ◽

Structural Equation ◽

Mediating Effect ◽

Employer Branding ◽

Business Process Outsourcing ◽

Content Type ◽

Branding Strategies ◽

Person Organization Fit ◽

The Impact

Purpose The purpose of this paper is to investigate the impact of employer branding strategy (a mechanism used by organisations to hire and retain competent talent) on employee engagement whilst simultaneously measuring the mediating effect of person-organisation (P-O) fit. Design/methodology/approach The study analyses a sample of 296 employees working in the BPO sector in India. The proposed model is tested with the help of structural equation modelling. Findings The findings of the research highlight that employer branding has an affirmative relationship with P-O fit and employee engagement. The findings also reveal that P-O effect has a partial mediating effect on the relationship between employer branding and employee engagement. Practical implications Understanding and implementing employer branding strategies provides the organisation with a tool for not only harnessing good employees but also facilitates them to engage and retain them. Employer branding strategies ensure an increase in employee’s sense of belongingness and alignment of goals. Value congruence in the form of person organisation fit also ensures that employees believe that they are valued across the organisation and may go an “extra mile” to achieve organisational objectives. Originality/value Employer branding is a comprehensive strategy which can be used by employers to attract and retain talented employees. In a global economy where a talented workforce is scarce and has plenty of choices available to them, firms can use employer branding as a strategic opportunity to enhance employee engagement.

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Absorbing new knowledge in small and medium-sized enterprises: A multiple case analysis of Six Sigma

International Small Business Journal Researching Entrepreneurship ◽

10.1177/0266242611406945 ◽

2011 ◽

Vol 32 (1) ◽

pp. 81-109 ◽

Cited By ~ 21

Author(s):

Rodney McAdam ◽

Jiju Antony ◽

Maneesh Kumar ◽

Shirley A Hazlett

Keyword(s):

Six Sigma ◽

Case Analysis ◽

New Knowledge ◽

Multiple Case

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GIs AND ENVIRONMENTAL CONSERVATION - NOTES ON EXPERIENCES IN DIFFERENT IBERIAN-AMERICAN CONTEXTS

Ambiente & sociedade ◽

10.1590/1809-4422asoc20150031r1v2012017 ◽

2017 ◽

Vol 20 (1) ◽

pp. 65-82

Author(s):

JOSÉ MARCOS FROEHLICH ◽

SANTIAGO AMAYA CORCHUELO

Keyword(s):

Social Construction ◽

Theoretical Approach ◽

Case Analysis ◽

Environmental Issues ◽

Development Strategies ◽

Environmental Conservation ◽

Geographic Indications ◽

Multiple Case ◽

Strategic Interest

Abstract Current environmental issues have affected the logic for promoting development strategies and social construction processes of new ruralities. Therefore, rural territories start connecting their socio-productive settings to high demands that come from environmental issues. In this scenario, little attention has been given to relations that the Geographic Indications (GI) based strategies have established with environmental issues, whose strategic interest lies in the scope of multiple correlations of power that cross contemporary societies. Through a multiple case analysis, by contrasting contexts from Brazil and Spain, we used this theoretical approach to analyze how environmental issues, in face of conservationist approaches towards enhancing biodiversity, have permeated the production of senses, the narratives, the conflicts and positioning of the players involved in GI experiences in different Iberian-American contexts.

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