scholarly journals “Her Winning Personality”: Critical Discourse Analysis of Media Portrayals of Females in Sport

2021 ◽  
Author(s):  
Grace Esford
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Female Athletes ◽  
Critical Discourse ◽  
Third Wave ◽  
Sports Media ◽  
Gender Expectations ◽  
Gender Hierarchy ◽  
Gender Hierarchies ◽  
And Gender

At the intersection of fourth-wave feminism and third-wave sports media research, this critical discourse analysis will focus on the ways in which gender hierarchy and gender expectations are manifested in articles on ESPN.com. Through the investigation of sports media framing techniques, the ESPN articles in examination construct an idealized female identity within sports through the language used. This narrow view of female athletes allows for the power and influence that sports media has to construct gender hierarchies in the media landscape. Using Fairclough’s (1989) method of conducting a critical discourse analysis, the prevalent sports media sentiments about Simone Biles, Megan Rapinoe, and Serena Williams will illustrate the sexist, racist, and homophobic language used. Through applying the Televised Sports Manhood Formula (Messner et. al, 2000) as a foundational discourse in sports media to journalism, the hierarchy of sports media results in the use of character framing techniques for sportswomen. When aspects like ambivalence and non-sports related information are emphasized, these strategies uphold the masculine hegemony of sports media. Keywords: Sports media sentiment, gender, gender hierarchy, critical discourse analysis, Simone Biles, Megan Rapinoe, Serena Williams.

scholarly journals “Her Winning Personality”: Critical Discourse Analysis of Media Portrayals of Females in Sport

2021 ◽  
Author(s):  
Grace Esford
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Female Athletes ◽  
Critical Discourse ◽  
Third Wave ◽  
Sports Media ◽  
Gender Expectations ◽  
Gender Hierarchy ◽  
Gender Hierarchies ◽  
And Gender

At the intersection of fourth-wave feminism and third-wave sports media research, this critical discourse analysis will focus on the ways in which gender hierarchy and gender expectations are manifested in articles on ESPN.com. Through the investigation of sports media framing techniques, the ESPN articles in examination construct an idealized female identity within sports through the language used. This narrow view of female athletes allows for the power and influence that sports media has to construct gender hierarchies in the media landscape. Using Fairclough’s (1989) method of conducting a critical discourse analysis, the prevalent sports media sentiments about Simone Biles, Megan Rapinoe, and Serena Williams will illustrate the sexist, racist, and homophobic language used. Through applying the Televised Sports Manhood Formula (Messner et. al, 2000) as a foundational discourse in sports media to journalism, the hierarchy of sports media results in the use of character framing techniques for sportswomen. When aspects like ambivalence and non-sports related information are emphasized, these strategies uphold the masculine hegemony of sports media. Keywords: Sports media sentiment, gender, gender hierarchy, critical discourse analysis, Simone Biles, Megan Rapinoe, Serena Williams.

scholarly journals Hegemoni Metroseksual dalam Iklan Grooming di Majalah FHM Indonesia

2013 ◽  
Vol 9 (2) ◽  
Author(s):  
Nobertus Ribut Santoso
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Cosmetic Products ◽  
Analysis Methods ◽  
And Gender

Abstract: This research is derived from a formulation of how FHM Indonesia magazine conducts metrosexual hegemony through grooming advertisements. This research is descriptive by using critical discourse analysis methods with the objects are grooming advertisements on FHM Indonesia magazine edition September 2008 – September 2009. The results show some forms of hegemony: men should be aware of the appearance by using cosmetic products that make them more feminine by doing face treatments, narcissistic by adopting the idols, macho who understand the appearance, and romantic by proposing the aspects of love, friendship, and gender equalization. These hegemonies push the mindset of societies to follow the lifestyle of metrosexual.Abstrak: Penelitian ini berangkat dari suatu permasalahan bagaimana FHM Indonesia menjalankan hegemoni metroseksual melalui iklan grooming. Jenis penelitian ini adalah deskriptif dengan metode analisis wacana kritis, dengan objek penelitian adalah iklan grooming di majalan FHM Indonesia edisi Sepetember 2008-September 2009. Hasil penelitian menunjukan beberap bentuk hegemoni: laki-laki harus sadar akan penampilannya dengan menggunakan kosmetik yang membuat mereka lebih feminin dengan melakukan perawatan, narsis dengan meniru idolanya, macho yang sadar akan penampilan, dan romantis dengan mengedepankan aspek kasih sayang, persahabatan, dan kesetaraan gender. Hegemoni tersebut mendorong pola pikir masyarakat untuk mengikuti gaya hidup metroseksual.

scholarly journals A PERFORMANCE NARRATIVA DO JOGADOR RONALDO COMO FENÔMENO SEXUAL EM UM JORNAL CARIOCA: MULTIMODALIDADE, POSICIONAMENTO E ICONICIDADE

2009 ◽  
Vol 2 (27) ◽  
Author(s):  
Luiz Paulo Da Moita Lopes
Keyword(s):  
Discourse Analysis ◽  
Focus Group ◽  
Key Words ◽  
Critical Discourse Analysis ◽  
Focus Group Interview ◽  
Analytical Tool ◽  
Critical Discourse ◽  
And Gender ◽  
Narrative Performance ◽  
A Performance

RESUMO: Pormeio do instrumental analítico de uma análise crítica e multimodal do discurso e de teorizações da narrativa e do gênero como performance, a primeira parte do artigo analisa a performance narrativa demasculinidade hegemônica do jogador Ronaldo em um texto jornalístico. A segunda focaliza posicionamentos interacionais de dois homens, gerados em uma entrevista de grupo focal sobre o mesmo texto. Os resultados apontamcomo esses leitores iconicizam em seus posicionamentos aqueles que aparecem no diário. PALAVRAS-CHAVE: análise crítica do discurso, multimodalidade, gênero, narrativa, performance. ABSTRACT: Through the analytical tool of a critical andmultimodal analysis of discourse and of the theorizing of narrative and gender as performance, the first part of this paper analyses the narrative performance of hegemonic masculinity of the footballer Ronaldo in a journalistic text. The second part focuses on the interactional positioning of two men, generated in a focus-group interview about the same text. The results show how the positioning of these readers iconicizes those that appear in the newspaper. KEY-WORDS: critical discourse analysis, multimodality, gender, narrative, performance.

scholarly journals Representation of Female Attributes in Chinese Proverbs

2017 ◽  
Vol 36 ◽  
pp. 67-85
Author(s):  
Oksana Kharlay
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
National Culture ◽  
Gender Stereotypes ◽  
Critical Discourse ◽  
Social Beliefs ◽  
Moral Compass ◽  
Cultural Approach ◽  
Gender Prejudice ◽  
And Gender

Representation of Female Attributes in Chinese ProverbsThe article investigates a the inner and outer attributes of women reflected in Chinese proverbs and b what images and symbols are employed to express them. Each proverb was assessed and classified in terms of female attributes inner and/or outer and connotation positive and/or negative. The sources of the features that underlie the representations of female attributes in Chinese proverbs were found to drawn mostly from traditional national culture, cultural symbolism, and social and gender stereotypes. Social beliefs, ethnic and gender prejudice towards women in Chi­nese society, as well as ethno-cultural information accumulated in the proverbs, were revealed by means of the cultural approach to critical discourse analysis. In detail, inner attributes overweigh outer, i.e., superficial and aesthetic ones, providing a clear moral compass pointing to an ideal fe­male behaviour.

scholarly journals Are STEM Syllabi Gendered? A Feminist Critical Discourse Analysis

2016 ◽  
Author(s):  
Laura Parson
Keyword(s):  
Higher Education ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Teaching And Learning ◽  
Research University ◽  
Education Institution ◽  
Critical Discourse ◽  
Higher Education Institution ◽  
Feminist Critical Discourse Analysis ◽  
And Gender

This study explored the gendered nature of STEM higher education institution through a feminist critical discourse analysis of STEM course syllabi from a Midwest research university. I explored STEM syllabi to understand how linguistic features such as stance and interdiscursivity are used in the syllabus and how language and discourses used in the syllabus replicate the masculine nature of STEM education. Findings suggest that the discourses identified in the syllabi reinforce traditional STEM academic roles, and that power and gender in the STEM syllabi are revealed through exploration of the themes of knowledge, learning, and the teaching and learning environment created by the language used in the syllabus. These findings inform and extend understanding of the STEM syllabus and the STEM higher education institution and lead to recommendations about how to make the STEM syllabus more inclusive for women.

Sign in / Sign up

Export Citation Format

Share Document