scholarly journals COMMUNICATING EUROPEAN VALUES THROUGH CRITICAL MEDIA LITERACY: CASE OF ERASMUS+ JEAN MONNET MODULE "EUROPEAN VALUES IN LITERARY ARTS"

2021 ◽  
pp. 117-124
Author(s):  
Olena Tupakhina ◽  
Keyword(s):  
Media Literacy ◽  
Value Orientations ◽  
Critical Media Literacy ◽  
Cultural Paradigm ◽  
Schwartz Value Survey ◽  
National University ◽  
Critical Media ◽  
European Values ◽  
Literary Arts ◽  
The Impact

The article is prepared based on the results of the Erasmus+ Jean Monnet Module «European Values in Literary Arts» (599918-ЕРР-1-2018-1-UA-EPPJMO-MODULE EUVOLIA). The study explores the impact of the course «European Values in Literary Arts» (EUVOLIA) on its target audience (Bachelor and Master students majoring in Humanities, Natural and Exact sciences) in terms of raising awareness of European values. The relevance of the study is determined, on the one hand, by the necessity to articulate сorrectly the European values dimension in the HEI curricula, and, on the other hand, by the lack of a methodological basis for a value-based approach in the teaching of the Humanities. While Ukrainian students’ perception of European values is fragmented due to controversial social and political contexts (i.e., conflicting attitudes to Ukraine’s European integration and growing disillusionment in EU institutions’ functionality), a critical media literacy toolkit developed by EUVOLIA can significantly increase their sensitivity to values-related issues and deepen their understanding of European values as an integral axiological construct. The impact of the EUVOLIA course, which was presented in Zaporizhzhya National University during 2018–2020 for five mixed groups of students (126 students in total), was measured with the help of formalized questionnaires and surveys. The target audience’s portrait of values was created according to the Schwartz Value Survey on the research of value orientations. The results showed that the methodological toolkit used in the EUVOLIA project not only increases students’ awareness of European values but also contributed to the development of critical perceptions of cultural products and materials of mass media, overcoming the phenomenon of «double-think» and strengthening the sense of belonging to the European cultural paradigm.

scholarly journals Critical media literacy to improve students' competencies

Comunicar ◽  
2022 ◽  
Vol 30 (70) ◽  
Author(s):  
Walter-Antonio Mesquita-Romero ◽  
Carmen Fernández-Morante ◽  
Beatriz Cebreiro-López
Keyword(s):  
High School Students ◽  
Media Literacy ◽  
Reference Model ◽  
Educational Institutions ◽  
School Students ◽  
Critical Media Literacy ◽  
Critical Media ◽  
The Media ◽  
Media Environments ◽  
The Impact

Media literacy training is an urgent need of our time. Educational institutions must stand as fundamental domains to collectively address reflection on digital and media environments and prepare school-age citizens to constructively deal with the impact of the media. To do so, a paradigm shift to approach the issue is required: a critical awareness of the new scenarios created by the media and a broad reflection on their characteristics. A new framework where the spotlight is on the media, the surrounding environment is an essential reference point and training proposals are based on results and evidence. This study is part of a Design-Based Research, aimed at the creation, implementation and evaluation of a Critical Media Literacy program for high school students at the Escuela Normal Superior del Putumayo (Colombia). In this paper we present the results obtained by applying the Alfamed media competence "pre" and "post" questionnaire to the students participating in the program. The results obtained show a significant improvement both in the overall level of students' media competence and in four of the six dimensions that make up the theoretical reference model ("Technology", "Language", "Ideology and Values" and "Production and Dissemination"). La formación en las competencias mediáticas constituye una necesidad urgente en nuestra época. La escuela debe posicionarse como un entorno fundamental donde abordar de manera colectiva la reflexión sobre los entornos digitales y mediáticos y la preparación de los ciudadanos en edad escolar para afrontar de forma constructiva el impacto de los medios. Para ello, se impone un cambio de paradigma en el abordaje de la cuestión: una conciencia crítica ante los nuevos escenarios que crean los medios y una reflexión amplia sobre sus características. Un nuevo marco en el que lo mediático se torne central, el entorno próximo sea un referente imprescindible y las propuestas formativas se apoyen en resultados y evidencias. El trabajo que se presenta es una parte de una Investigación Basada en Diseño, orientada a la creación, implementación y evaluación de un programa de Alfabetización Mediática Crítica para el alumnado de bachillerato de la Escuela Normal Superior del Putumayo (Colombia). Se presentan los resultados obtenidos mediante la aplicación “pre” y “post” del cuestionario de competencias mediáticas Alfamed al alumnado participante en el programa. Los resultados obtenidos muestran una mejora significativa tanto en el nivel global de competencia mediática del alumnado, como en cuatro de las seis dimensiones que configuran el modelo teórico de referencia en el que se apoya el estudio (“Tecnología”, “Lenguaje”, “Ideología y Valores” y “Producción y difusión”).

scholarly journals A “Strong” Approach to Sustainability Literacy: Embodied Ecology and Media

Philosophies ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Cary Campbell ◽  
Nataša Lacković ◽  
Alin Olteanu
Keyword(s):  
Media Literacy ◽  
Meaning Making ◽  
Environmental Literacy ◽  
Literacy Studies ◽  
Critical Media Literacy ◽  
Semiotic Approach ◽  
Sustainability Literacy ◽  
Critical Media ◽  
Definition Of ◽  
Integrated Sustainability

This article outlines a “strong” theoretical approach to sustainability literacy, building on an earlier definition of strong and weak environmental literacy (Stables and Bishop 2001). The argument builds upon a specific semiotic approach to educational philosophy (sometimes called edusemiotics), to which these authors have been contributing. Here, we highlight how a view of learning that centers on embodied and multimodal communication invites bridging biosemiotics with critical media literacy, in pursuit of a strong, integrated sustainability literacy. The need for such a construal of literacy can be observed in recent scholarship on embodied cognition, education, media and bio/eco-semiotics. By (1) construing the environment as semiosic (Umwelt), and (2) replacing the notion of text with model, we develop a theory of literacy that understands learning as embodied/environmental in/across any mediality. As such, digital and multimedia learning are deemed to rest on environmental and embodied affordances. The notions of semiotic resources and affordances are also defined from these perspectives. We propose that a biosemiotics-informed approach to literacy, connecting both eco- and critical-media literacy, accompanies a much broader scope of meaning-making than has been the case in literacy studies so far.

scholarly journals Iranian Feminist Activists and Critical Media Literacy

2018 ◽  
Vol 9 (6) ◽  
pp. 45-58
Author(s):  
Kobra Mohammadpour Kachalmi ◽  
Lee Yok Fee
Keyword(s):  
Media Literacy ◽  
Critical Analysis ◽  
Qualitative Interviews ◽  
Gender Ideology ◽  
Critical Media Literacy ◽  
Dominant Ideologies ◽  
Critical Media ◽  
Core Concepts ◽  
Literacy Framework ◽  
Definition Of

Abstract Considering the exponential growth of technology and media in Iranian society as well as the significant role of media culture in reproducing, reinforcing, and legitimizing dominant ideologies such as sexism, the central question posed by this paper is how Iranian feminist activists critically analyze media messages. Further, this paper explores the extent to which this analysis fits the critical media literacy framework. Using a critical media literacy framework underpinned by feminist standpoint theory, this paper presents results from qualitative interviews with 15 Iranian feminist activists. We find that Iranian feminist activists focus more on politics of representation and critique of gender ideology in the critical analysis of media products. Thus, critical analysis of media by Iranian feminist activists better fits the definition of critical media literacy than its core concepts. The findings also demonstrate that a transformative dimension of critical media literacy is ignored by the feminist activists despite using media in the struggle against dominant gender ideology.

Kritička medijska pismenost i komunikacijska kompetencija sudionika deliberacije

2016 ◽  
pp. 49-68
Author(s):  
Zlatan Mujak
Keyword(s):  
Critical Discourse Analysis ◽  
Media Literacy ◽  
Analytical Framework ◽  
New Labour ◽  
Labour Law ◽  
Critical Media Literacy ◽  
Validity Claims ◽  
Critical Media ◽  
Universal Pragmatics ◽  
The Republic

The study represents an attempt of converging the elements of critical media literacy with the Habermasian theory of communicative competence. Universal pragmatics (validity claims) is being used as a theoretical base for the development of an analytical framework of critical media literacy, and the method is being empirically and experimentally tested through critical discourse analysis of the theme of the new Labour Law adoption in the Federation of Bosnia and Herzegovina and the Republic of Srpska. The analysis includes 32 media texts on the Klix, Buka and N1 news portals. Positive and negative claims about the adoption of the new Labour Law are being tested for comprehensibility, truth, sincerity and legitimacy.

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