Collective Emotions: A Case Study of South African Pride, Euphoria and Unity in the Context of the 2010 FIFA World Cup

This article presents a case study of a series of Swedish football commentary webcasts where both producers and users engage in communication with each other during the FIFA World Cup in 2014. The main aim is to identify what the participants do to construct sociable bonds with each other using the technological affordances available, specifically those connected to second screens. Second screening is approached as a thoroughly sociable activity rather than a practice you engage in for primarily instrumental reasons like finding facts or statistics. The analysis shows how users and producers adopt strategies of inclusion oriented to creating a joint sense of “being here together” in the community that is formed around the official hashtag expressenvm. The results indicate that second screen setups of this kind have the potential of displacing the big TV screen and its live sports event, at least for a specific user crowd.

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Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

Physical Culture and Sport Studies and Research ◽

10.2478/v10141-010-0029-6 ◽

2010 ◽

Vol 50 (1) ◽

pp. 118-132

Author(s):

Monika Piątkowska ◽

Jolanta Żyśko

Keyword(s):

South Africa ◽

Marketing Strategies ◽

World Cup ◽

Great Opportunity ◽

Fifa World Cup ◽

Ambush Marketing ◽

Global Companies ◽

Sport Events ◽

Marketing Methods

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing option for different kind of companies.The aim of ambush marketing is to obtain more of the gains associated with an official event sponsorship but without incurring the same extent of its costs. "Ambushers" are becoming increasingly astute at developing ways to circumvent legal attempts to control non-sponsor marketing strategies.Therefore, the aim of the paper is to introduce and categorize various ambush marketing methods and counter-ambushing strategies. As ambush marketing has shifted over time from broadcast sponsorship campaigns and venue surrounding advertising to more off-site venue marketing, it is also important to analyze how the organizers of major sport event prevent the event itself, the sponsorship rights and how they deal with ambush marketing issue. The case of 2010 FIFA World Cup South Africa has been studied.

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The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

Journal of Social Sciences (COES&RJ-JSS) ◽

10.25255/jss.2020.9.3.1295.1319 ◽

2020 ◽

Vol 9 (3) ◽

pp. 1295

Author(s):

Khalifa Al-Dosari

Keyword(s):

Online Survey ◽

Descriptive Statistics ◽

Sporting Events ◽

Infrastructure Development ◽

World Cup ◽

Fifa World Cup ◽

Infrastructural Development ◽

Sporting Event ◽

Survey Questionnaires

This study sought to find how significant mega sporting events to a country are beneficial insofar as infrastructural development is concerned. The study used the 2022 FIFA World Cup in Qatar as the case study in reference. Various researches around the concept of infrastructure development due to mega sporting events were analysed in this study. The evidence of infrastructure development due to mega sporting events was also dissected and presented in the study. The research was conducted with the help of online survey questionnaires, and the data collected was analysed by using descriptive statistics as well as an OLS regression analysis. The variables measured were infrastructural developments in the country to find the significance of the 2022 FIFA World Cup. It was found that the 2022 World cup significantly affects the development of infrastructure in the country. It was therefore concluded that major sporting events are significant in the development of infrastructure of a country. It’s recommended that the research should be used for future references in the analysis of infrastructural changes due to major sporting events.

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