scholarly journals Sport Promotion through Sport Mega-Events. An Analysis for Types of Olympic Sports in London 2012

Author(s):  
Themistocles Kokolakakis ◽  
Fernando Lera-Lopez

A substantial amount of attention has been devoted towards the potential sport legacy of the Olympic Games. In spite of the increasing academic interest in this topic, there is a knowledge gap as far as sport legacy is concerned by types of different sports. The authors bridge this gap by analysing the evolution of 43 different Olympic/Paralympic sport modalities in the two-year period after the London 2012 Olympics. By using data from the Active People Survey with a sample of 165,000 people annually, and considering some demographic variables and the effect of the economic environment, the paper aims to test the existence of a sport legacy. We have applied time series analysis and ARIMA models for controlling for economic influence and seasonal adjustment and for making comparisons among participation rates. The results show, for the total of the sports analysed, that there were 336,000 individuals who increased their frequency of participation, while there was no significant increase in the number of new participants in these sports. When we develop the analysis for types of sports, London 2012 is positively associated not only with the frequency of participation in some types of sport but also with an increase in the number of new sport participants. Gender and age differences are also detected. The results show the differences of sport legacy by type of sports. Moreover, this research has elucidated an important unrecognised aspect of the effect of the Olympic Games and perhaps major events: that they can become a major policy tool for reversing sporting inequalities.

2021 ◽  
Vol 10 (4) ◽  
pp. 73-84
Author(s):  
E.A. Sergienko ◽  
E.A. Khlevnaya ◽  
T.S. Kiseleva

This paper contains a description of the task methodology for assessing the level of development of emotional intelligence in adolescents aged 10 to 18 years MSCEIT–YRV (Mayer-Salovey-Caruso Emotional Intelligence Test – Youth Research Version). The paper provides main data on the adaptation of the methodology to the Russian-speaking sample. Adaptation and psychometric testing of the methodology were carried out using data from 996 adolescents aged 10 to 18 years (430 boys and 566 girls, mean age 13,3 years). This methodology provides information on the general level of development of emotional intelligence, indicators of the Experiential and Strategic domains of emotional intelligence and scores for four abilities (identification of emotions, facilitation of thought, understanding emotions and emotion management). The main psychometric indicators of reliability and validity of MSCEIT-YRV meet the requirements of test standardization. The paper also describes gender and age differences in emotional intelligence, shows a comparison of normative samples for the English and Russian versions of the MSCEIT–YRV method.


2015 ◽  
Vol 29 (2) ◽  
pp. 183-195 ◽  
Author(s):  
Peter Elsborg ◽  
Gregory M. Diment ◽  
Anne-Marie Elbe

The objective of this study was to explore how sport psychology consultants perceive the challenges they face at the Olympic Games. Post-Olympics semistructured interviews with 11 experienced sport psychology consultants who worked at the London Games were conducted. The interviews were transcribed and inductively content analyzed. Trustworthiness was reached through credibility activities (i.e., member checking and peer debriefing). The participants perceived a number of challenges important to being successful at the Olympic Games. These challenges were divided into two general themes: Challenges Before the Olympics (e.g., negotiating one’s role) and Challenges During the Olympics (e.g., dealing with the media). The challenges the sport psychology consultants perceived as important validate and cohere with the challenge descriptions that exist in the literature. The findings extend the knowledge on sport psychology consultancy at the Olympic Games by showing individual contextual differences between the consultants’ perceptions and by identifying four SPC roles at the Olympic Games.


2012 ◽  
Vol 12 (2) ◽  
pp. 80-86 ◽  
Author(s):  
Mark James ◽  
Guy Osborn

AbstractIn this article, Mark James and Guy Osborn discuss how the relationships between the various members of the Olympic Movement are governed by the Olympic Charter and the legal framework within which an edition of the Olympic Games is organised. The legal status of the Charter and its interpretation by the Court of Arbitration for Sport are examined to identify who is subject to its terms and how challenges to its requirements can be made. Finally, by using the UK legislation that has been enacted to regulate advertising and trading at London 2012, the far-reaching and sometimes unexpected reach of Olympic Law is explored.


2019 ◽  
pp. 99-121 ◽  
Author(s):  
Carmen Rial

This chapter explores current forms of controls created for, tested and applied during mega-events such as the Olympic Games, FIFA World Cups and important football games in general, attempting to show that the new technologies of control are a step forward in Foucault’s disciplinary society. The initial assumption is that whenever the nature of fear evolves, there is a corresponding change in urban and architecture design. Ethnographic observations in stadiums in Brazil and critical discourse analyses of documents from the Olympic Games Organizing Committee, FIFA, and feature press articles show the fear that leads to segregation, and the strategies put in place to guarantee social cleavage, exclusion and therefore social homogeneity. I argue that security at sport sites might anticipate security strategies in other spaces, leading to segregations of class, race, religion, gender and age. And, that local incidents are critical events that shaped global security strategies.


2017 ◽  
Vol 22 ◽  
pp. 49-58
Author(s):  
Julia Jastrząbek

The Olympic Games are considered to be the most important sports event in the world. In spite of the sports’ dimension of the Olympics, there are many other aspects which should be taken into consideration when thinking about the Olympics. These refer to economic, political, organisational and social fields. An appropriate budget, organisational structure, sports and non-sports infrastructure are just a few of the necessary issues. The major aim of this article is to present the spectrum of cooperation between the public and private sector during the Athens 2004 and London 2012 Olympic Games, the economic effectiveness of the Olympics in both cities and the realisation of the Olympic Legacy focused on post-game infrastructure and other facilities and areas of a socio-economic reality. The results of this study reveal that only a host city where an appropriate organisational structure, net of stakeholders, budget and strategy for Olympic infrastructure are established, is capable of drawing potential benefits from The Olympic Legacy.


2012 ◽  
Vol 47 (3) ◽  
pp. 414-429 ◽  
Author(s):  
John Sugden

Every four years the Summer Olympic Games fires the imagination of the largest and most diverse sport spectatorship and entices them in their hundreds of thousands to some of the First World’s most iconic and crowded cities. In addition, the ideological symbolism associated with the Olympic Games is rooted in Western, liberal democratic values and traditions. For those who do not share these ideals the Olympics represent something to stand against and, in extremity, disrupt and violate. In short, in a post-9/11 world, the Olympics provide a mouth-watering target for terrorists. Using themes of surveillance drawn form from Bentham and Foucault, this article analyses the nature of the terrorist threat and scale of the security operation designed to ensure the safety of the London 2012 Olympic Games. It concludes by considering the consequences of these measures on the city of London, particularly in terms of the civil liberties of its citizenry.


Author(s):  
Nenad Stojiljković ◽  
Nebojša Randjelović ◽  
Danijela Živković ◽  
Danica Piršl ◽  
Irena Stanišić

The main goal of this paper was to find out more about how and to what extent the local media reported on sporting events at the 2012 London Olympics and to determine the difference in reporting on male and female athletes in the local media. The subject of the research are newspaper articles about sports in electronic news editions, which influence the formation of the media image about athletes, and which can contribute to the affirmation or marginalization of women in sports. In this research for collecting data and information about athletes at the Olympic Games, three media sources were used: RTS, KURIR and POLITIKA. The data have been collected since the opening of the Olympic Games until their official closing ceremony and every day was thoroughly processed in all three media sources. The information included information on the gender of the author of the text, the number of photos in the text, the number of words in the text, the gender of the actors who are on the photos, the level of exposure of the actor's bodies in the photos, the emotions in the photos, the angle of the camera, individual and group display of athletes, active or passive on-site and out-of-court conditions. Generally speaking, the findings of this research in the media space of Serbia show that there is still an imbalance in the way men and women athletes are represented, and that in this respect, there is a need for certain changes in this issue.


2012 ◽  
Vol 4 (4) ◽  
pp. 197-198
Author(s):  
R. Spintge ◽  
J. V. Loewy

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