scholarly journals Loyalty in Heritage Tourism: The Case of Córdoba and Its Four World Heritage Sites

2020 ◽  
Vol 17 (23) ◽  
pp. 8950
Author(s):  
Juan Antonio Jimber del Río ◽  
Ricardo D. Hernández-Rojas ◽  
Arnaldo Vergara-Romero ◽  
Mª Genoveva Dancausa Dancausa Millán
Keyword(s):  
Waiting Times ◽  
World Heritage ◽  
Structural Equations ◽  
City Managers ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Tour Guides ◽  
Visitor Satisfaction ◽  
The City

The aim of this research is to study visitor loyalty at a destination with heritage sites and to use the results to improve the competitiveness of the destination. This study used the SPSS AMOS software with a model of structural equations to evaluate the proposed hypotheses. A questionnaire was given to a sample of 428 tourists who visited the heritage sites in Córdoba. The management of any World Heritage City needs to know about the visitors’ experience at the destination, which includes their expectations for the trip, expected quality of the destination, satisfaction with the destination, and how these affect visitor loyalty to the city, because it is important to get the visitor to recommend, and return to, the destination. In the case of Córdoba, the research has proven that visitor loyalty depends on visitor satisfaction with the destination, which depends on the perceived quality and value of the visit. In addition, the following areas for improvement have been identified: improvement of the information about the destination, improvement of waiting times and the professionalization of specialized tour guides at heritage sites. Therefore, the findings are important for city managers in order to be able to take actions which increase the loyalty to, and competitiveness of, the city compared to other similar destinations with heritage sites.

scholarly journals Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation

2020 ◽  
Vol 12 (8) ◽  
pp. 3263 ◽  
Author(s):  
Antonio Menor-Campos ◽  
Jesús Claudio Pérez-Gálvez ◽  
Amalia Hidalgo-Fernández ◽  
Tomás López-Guzmán
Keyword(s):  
World Heritage ◽  
World Heritage Site ◽  
Public And Private ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Visitor Satisfaction ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
The City

The inclusion on the lists published by the United Nations Educational, Scientific, and Cultural Organization (UNESCO)—World Heritage Site (WHS), Intangible Cultural Heritage (ICH), and World Heritage Sites in Danger—suggests, first of all, the acknowledgement of something worth protecting and, secondly, an increase in the strength of tourist attraction to the affected destination, especially among specific visitors. The identification and classification of tourists that are seen to be more interested in heritage is the stated aim of this work, based on models already proposed in the scientific literature. For this purpose, a survey was conducted that interviewed a representative sample of international tourists visiting the city of Córdoba. A multi-variant technique of case-cluster was applied. In addition, a discriminant analysis was used to validate the clusters of the cases obtained. For analyzing the differences between the different groups obtained, some non-parametrical statistical procedures were applied. The results obtained allowed for the visualization of a model that shows the empirical evidence regarding the presence of four types of foreign tourists that are considered valid for segmentation in the city of Córdoba as a WHS tourist destination: the alternative tourist, emotional tourist, cultural tourist, and heritage tourist. These results allow public and private managers to design specific strategies to increase visitor satisfaction.

Segmentation of food market visitors in World Heritage Sites. Case study of the city of Córdoba (Spain)

2020 ◽  
pp. 1-15 ◽  
Author(s):  
Jesús Claudio Pérez-Gálvez ◽  
Miguel Jesús Medina-Viruel ◽  
Carol Jara-Alba ◽  
Tomás López-Guzmán
Keyword(s):  
World Heritage ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Food Market ◽  
The City

scholarly journals Călin Neamtu, Vitalie Barca, Zsolt Buna, Promoting and Capitalizing on the Vestiges from Sarmizegetusa Regia by Modern Multimedia Methods

2020 ◽  
Vol 8 (1) ◽  
pp. 150-173
Keyword(s):  
Cultural Heritage ◽  
Cultural Influences ◽  
World Heritage ◽  
The Other ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Accurate Expression ◽  
On Line ◽  
Local Traditions

Sarmizegetusa Regia was included, together with the other five Dacian fortresses, on the List of UNESCO World Heritage Sites in 1999. They are a unique synthesis of external cultural influences and local traditions in terms of building techniques and overall, in the ancient military architecture, representing the grand expression of the civilisation of the Dacian Kingdom. These fortresses are the accurate expression of the exceptional development level of the Dacian civilisation, Sarmizegetusa Regia lying at the forefront of this fortified complex, epitomizing the evolution phenomenon from fortified centres to proto-urban agglomerations. As such, promoting these monuments and the numerous artefacts discovered by modern methods and techniques should become a priority. This paper presents a series of last generation applications and equipment that may be successfully used in promoting cultural heritage. Case studies include scanned artefacts and 3D reconstructions of the monuments in the site of Sarmizegetusa Regia, a monument on the UNESCO List of World Heritage Sites together with the other five Dacian fortresses (Bănița, Costești-Blidaru, Costești-Cetățuie, Piatra Roșie and Căpâlna). We present here the results obtained following the use of several hardware tracking systems, augmented virtual reality applications and haptic devices. One of the important aspects, when attempting to make enhanced on-line use of heritage good is the extent to which it is accessible and reusable by various categories of users, either specialists or the general public. Digitalizing a good in the cultural heritage is the first step for ensuring the broad access via the on-line medium, the quality of this process ensuring the electronic format artefact legitimacy and credibility, which means that it should be an electronic duplicate truthful to the real artefact.

scholarly journals From Vernacular to World Heritage

2020 ◽  
Keyword(s):  
Local Knowledge ◽  
3D Models ◽  
World Heritage ◽  
Creative Potential ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Quality Of Living ◽  
Exceptional Character

This publication brings together the results of the project 3DPAST: Living and virtual visiting European World Heritage, co-funded by the Creative Europe EU programme. The research highlighted the exceptional character and quality of living in vernacular dwellings found in World Heritage sites. This was possible by seizing the cultural space of European vernacular heritage, located in Pico island (Portugal), Cuenca town (Spain), Pienza (Italy), Old Rauma (Finland), Transylvania (Romania), Berat & Gjirokastra (Albania), Pátmos (Greece), and Upper Svaneti (Georgia). New digital realities grant the possibility to visit and to appreciate those places, to non-travelling audiences, who lack the opportunity to experience this unique heritage in situ. Creative potential is highlighted in 3D models and digital visualisations, which associate outstanding local knowledge with the vernacular expression of World Heritage.

scholarly journals Stan i perspektywy rozwoju bazy noclegowej w obwodzie lwowskim

2010 ◽  
Vol 16 ◽  
pp. 226-236
Author(s):  
Renata Rettinger
Keyword(s):  
Cultural Heritage ◽  
Structural Changes ◽  
Large Share ◽  
World Heritage Sites ◽  
Mountain Ranges ◽  
Heritage Sites ◽  
Environmental Features ◽  
Tourist Accommodation ◽  
The City

Lviv Oblast can be proud of most favourable conditions for the development of various forms of tourism. It is a region of unique environmental features, characterized both by lowlands and mountain ranges with large share of protected areas. Tourist functions of the region are proven by numerous cultural heritage sites, especially in such a centre as the city of Lviv. In Lviv there are over three thousand monuments, which makes it a unique “city – museum”, recognized by UNESCO within its list of World Heritage Sites. Lviv Oblast is one of the most important spa regions in Ukraine, with the main spa resort of Truskawiec, which has been recently undergoing a whole range of structural changes. For many years a deficit of tourist accommodation has been observed, both in Lviv itself and in other areas of the region. Another drawback is low quality of the offered services, which is caused by the low standard of available facilities.

scholarly journals Kalòs kai agathòs? government quality and cultural heritage in the regions of Europe

2021 ◽  
Author(s):  
Enrico Bertacchini ◽  
Federico Revelli
Keyword(s):  
Cultural Heritage ◽  
World Heritage ◽  
Regional Government ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Government Quality ◽  
World Heritage List ◽  
Unesco Site ◽  
The Relationship

AbstractThis paper uses panel data on over 200 regions of Europe during the years 2010–2015 to study the relationship between the quality of institutions and the capacity of local authorities and stakeholders to effectively protect and support cultural heritage, using new designations in the UNESCO World Heritage List as a proxy. Besides analyzing the spatial distribution of World Heritage sites across European regions, we test whether the location of a region matters for the chances of obtaining a new UNESCO designation by controlling for the stock of World Heritage in the surrounding regions, and whether low regional government quality is an obstacle to inclusion of sites into the List. While we can detect no significant spill-overs from the stock of World Heritage in surrounding regions, we find evidence that local government quality matters for the chances of a region gaining a UNESCO site designation.

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