Management of Quality, Satisfaction, and Loyalty of Rural Destinations

Tourism is a major global industry that, in its heyday, has become significantly concerned with quality and related themes, satisfaction and loyalty. This chapter aims to identify the factors that influence the quality of a rural destination and the associated visitor satisfaction and loyalty. These factors in turn have an impact on destination management, but also other stakeholders such as tourism entrepreneurs in the destination or residents. In 2020, tourism has undergone significant changes due to the pandemic caused by the SARS-CoV-2 virus. For instance, travel abroad was regulated through government regulations, which caused an increase in demand for rural tourism. As the author's research has shown, some quality factors have undergone significant changes. Even the quality management to achieve visitor satisfaction and loyalty has proven to be very important, especially in the sense that by gaining loyalty at this specific time, it can ensure that visitor numbers are maintained even after the pandemic period when the return of and high growth in overseas travel is expected.

Marine recreational fishing at Phuket, Thailand

Recreational fishing can produce visitor satisfaction and generate revenue at some global resorts. Yet, government officials seem reluctant to promote angling on tourism websites. Perhaps this is due to a weak linkage with ecotourism, a term often used by developing countries for attracting international visitors to nature-based settings. To learn about fishing experiences in Phuket, Thailand, this study analyzed 100 angler reviews posted on TripAdvisor, a popular source of user-generated content. Reviews consisted of positive (n=878) and negative (n=237) comments. Promotion of fishing tourism requires a multibenefit approach, more than simply catching fish. Billfish anglers are a promising target market since these ecotourists practice catch-and-release fishing, thus aligning visitor experiences and sustainability with economics.

The Influence Of Marketing Communications On Loyalty Through Satisfaction

The main objective of this study is to determine the role of satisfaction in mediating marketing communications on visitor loyalty in Lake Toba. The target population and sample in this study were the visitors to Lake Toba who were selected by accidental sampling as many as 125 people. Path analysis in this study was chosen to see the direct and indirect role of satisfaction in mediating marketing communications on loyalty. The results of study 1) direct marketing communication has a positive and significant effect on visitor satisfaction at Lake Toba, 2) directly marketing communication does not affect visitor loyalty in Lake Toba. 3) Satisfaction directly has a positive and significant effect on visitor satisfaction at Lake Toba. 4) indirectly, satisfaction has a role in mediating marketing communication on visitor loyalty in Lake Toba

Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.

ANALYSIS OF DESTINATION ATTRIBUTE AND QUALITY PERCEPTION OF ACEH HALAL TOURISM INTENTION: THE MEDIASION ROLE OF VISITOR SATISFACTION

The COVID-19 pandemic is considered different from previous pandemics because of the extent and number of people infected. The impact of the COVID-19 pandemic has made almost all joints of the world economy sluggish, as a result it is estimated that the world economy will be in a recession. This also applies in Indonesia, where economic growth is not as expected. One of the sectors most impacted by this virus is the tourism industry and its derivatives, so it is very important to know and determine the right strategy in managing and seeing tourism opportunities in the midst of the pandemic and the aftermath as an effort to develop the world of sustainable tourism. The purpose of this study was to determine the impact of tourist satisfaction and perceived quality on the intention of halal tourism in the midst of a pandemic and in the future. Research on travel intentions in the midst of a pandemic, especially during the COVID-19 period, is still very limited, so that it will have an impact in the future, so further research needs to be carried out in a different context from the limitations of previous research. The research stages include; data observation, determining the main problem, the purpose of the activity, literature study, data collection, data processing, analysis of results, and evaluation of research results. This research is based on the theoretical framework of Destination Attributes and Perceived Quality. This study seeks to analyze the intentions of tourists traveling in the midst of the COVID-19 pandemic among the people of Aceh, Indonesia, and world tourists who travel to Banda Aceh City, Aceh Province. The data analysis method used a partial least squares (PLS) statistical approach with the structural equational model (SEM) method to see the direct and indirect effects (mediation). The findings of this study are expected to contribute to more effective planning for restoring the tourism business, specifically halal tourism and for the development of measures for destination attributes and visitor satisfaction and security in tourism services, now and in the future. The outputs in this study consist of research reports, articles in accredited national journals and produce HKI (copyright). The resulting TKT level of research is TKT 3.

COMMUNITY EMPOWERMENT BASED ECOTOURISM VILLAGE DEVELOPMENT STRATEGY IN THE NEW NORMAL ERA IN SABANG REGENCY

This study aims to determine the resources that have the potential to be developed into ecotourism in the coastal area of Sabang Regency, to determine the physical and social carrying capacity of the coastal area of Sabang to tourism activities, to formulate a model of ecotourism development based on Community Empowerment that is appropriate for managing the coastal area of Weh Island. Qualitative descriptive methods were used in determining the physical carrying capacity, surveys of community perceptions with respondents of local resident Sabang and surveys of visitor satisfaction to obtain information and analyze tourism potential in the City of Sabang and feasibility for ecotourism development. The results obtained from natural resources of marine tourism have the potential to be developed into ecotourism in the coastal area of the city of Sabang, especially in Iboh Beach, Rubiah Island, and Sumur Tiga Beach. The physical and social support capacity of the coastal area of Sabang for tourism activities is very good, so it deserves to be a national and international mainstay tourism with the concept of empowering the existing community by continuing to promote, improve and add tourism supporting infrastructure, and add national and international events in Sabang.

The Impact of Destination Image on Tourist Behavior: Karbala as a Case Study

The destination image is regarded as one of the elements affecting visitors' choices in selecting tourist locations that satisfy their wants and aspirations in a way that corresponds to their expectations of such places. The destination image influences tourist behavior by stimulating tourist desires to travel and engage in tourist activities, as well as influencing that behavior in the travel decision-making process during the pre-trip, trip, and post-trip phases. The destination image is also linked to visitor satisfaction with regard to their appraisal of their travel experience and the extent to which that experience meets or comes near to their earlier expectations. Therefore, the current study looks at the image and personality of religious, tourist, and commercial brands, as well as how they connect to future tourist behavior. The study considered Karbala city, Iraq, as a case study. The study was based on the in-filed study technique, which was represented by a questionnaire that was delivered to the study sample, which consisted of seven first-class hotels in Karbala city, with 40 copies of the questionnaire handed over to the administrative personnel at these hotels. The study discovered that the cognitive image, emotional image, and destination personality all had different effects on global image and behavioral intentions for first-time and recurrent visitors. Additionally, the findings show that the qualitative remarks focused heavily on attractions, culture, and the environment. The practical consequences are explored, and destination personality and behavioral outcomes for first-time and recurrent visitors were designed and evaluated independently.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG PADA WATERPARK KINGDOM ANIMALIA CITRALAND DI SAMARINDA

The purpose of this study was to determine and analyze the effect of service quality variables consisting of tangible (X1), responsiveness (X2), reliability (X3), assurance (X4), empathy (X5), both simultaneously and partially, on visitor satisfaction at Waterpark Kingdom Animalia Citraland in Samarinda, and to find out which service quality variable has the most influence on visitor satisfaction. The population in this study were visitors to Waterpark Kingdom Animalia Citraland, while the sample in this study was 100 respondents. Methods of collecting data with a questionnaire. The analysis technique used is multiple linear regression. The results of the simultaneous test (f test) show that the tangible, responsiveness, reliability, assurance, and empathy variables together have a significant effect on visitor satisfaction at Waterpark Kingdom Animalia Citraland in Samarinda. The results of the partial test (t test) show that all variables affect visitor satisfaction at the Waterpark Kingdom Animalia Citraland in Samarinda. The results of the comparison of standard regression coefficients indicate that the most influential variable is the assurance variable. Based on the analysis and discussion, it is suggested that the Waterpark Kingdom Animalia Citraland should prioritize attention on these variables, such as adding a parking lot expansion game facility, physical appearance (paint colors of statues and rides) Waterpark Kingdom Animalia Citraland Samarinda.

Visitors' Perceptions of Service Quality In Taman Eden 100 Agro-Tourism

This study aims to describe the level of visitor satisfaction in Eden 100 Agrotourism based on visitor perceptions, analyze the service performance of Eden 100 Agrotourism Center to influence service quality at Eden 100 Agrotourism Park, and how to improve service quality in Eden 100 Agrotourism Area. purposive, namely in Eden 100 Agrotourism which is located in Lumbanjulu Village, Lumbanrang District, Toba Samosir Regency, North Sumatra Province. This sampling method uses purposive sampling, the sampling technique is not based on random, regional or start, but based on considerations that focus on certain goals. The data analysis method used is a descriptive method and Importance Performance Analysis. The results of the study where the calculations were carried out using the help of SPSS version 15. The results of this study were: 1) The level of suitability of visitors was 73.05%-114.15%, the average level of conformity obtained was 96.53%. The average value of conformity is 17.62% lower than the level of visitor satisfaction which should be 114.15%. In this case, it can be concluded that the level of service performance of Taman Eden Agrotourism 100 is lower than the level of interest or expectations of visitors. 2) Based on the measurement results using Importance Performance Analysis, it can be seen in the Cartesian diagram that the location of items that affect visitor satisfaction with service quality at Taman Eden Agrotourism 100 is divided into four quadrants. 3). Based on the results of the Cartesian diagram, it is known that the service quality dimension attributes that need special attention are in quadrant A (priority) in the context of agro-tourism efforts in improving service quality, including a. the ability of employees to guide visitors which is included in the reliability variable, b. employees are willing to provide fast service which is included in the responsiveness variable, c. the patience of employees in providing services that are included in the guarantee variable, d. employees do not discriminate in serving visitors which are included in the guarantee variable.