Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic

The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Unlike prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contribute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

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Teenage Pregnancy and its Support System in Korea

Contemporary Social Issues in East Asian Societies - Advances in Religious and Cultural Studies ◽

10.4018/978-1-4666-5031-2.ch008 ◽

2014 ◽

pp. 137-163

Author(s):

Naoko Sôma ◽

Jiyoon Park ◽

Sun-Hee Baek ◽

Akemi Morita

Keyword(s):

Family Structure ◽

Family Support ◽

Teenage Pregnancy ◽

Single Parent ◽

Single Parent Family ◽

Daily Lives ◽

Korean Society ◽

Unmarried Mothers ◽

Family Support Act

While family structure continues to diversify in Korean society, society’s rejection of unmarried mothers continues to be a strong obstacle. However, Korean teenage mothers increasingly are deciding to raise their own children and live their daily lives in communities that hold biases and express rejection towards them. At present, the Single-Parent Family Support Act is central to the development of support policies for unmarried mothers, but as pointed out in this study, it is important to implement detailed, individualized, comprehensive, and continual assistance, not limited to those who opt for childrearing but also towards all unmarried mothers who opt for adoption. While raising one’s own child, it is important to provide long-term and continual support and support that helps the recipient foresee how she can step her way up to independence, rather than short-term and sporadic handouts.

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Buying what people like you buy: Personality Homophily and Well-being in Consumer Behaviour

10.31219/osf.io/nxsy9 ◽

2020 ◽

Author(s):

Rosa Ellen Lavelle-Hill ◽

Anya Skatova ◽

James Goulding ◽

Peter Bibby ◽

David Clarke

Keyword(s):

Big Five ◽

Consumer Behaviour ◽

Well Being ◽

Consumption Patterns ◽

Purchasing Decisions ◽

Daily Lives ◽

Personality Questionnaires ◽

The Impact ◽

Loyalty Card

Recommender systems and personalised marketing algorithms now proliferate our daily lives, harnessing similarity to other profiles to guide our purchasing decisions. Recent research indicates that this personalisation can be good for our well-being, as spending in a way that fits our personality, can engender happiness. Less well-understood however, is the impact personality homophily (where people prefer to connect with others of similar personalities) has on consumer well-being. In this study, we investigate whether individuals who exhibit homophily in their consumption patterns, by buying what others of a similar personality buy, report higher well-being. We analyse over 12,000 personality questionnaires measuring the Big Five and well-being, linked to 3 million loyalty card transaction logs from a multi-national retailer. Personality homophily, or `buying what people like you buy', is quantified by introducing a novel metric, Personality Alignment (PA). Findings show that PA on Extroversion, Agreeableness, and Neuroticism positively predicts well-being, and that effects are strongest for those higher in Neuroticism. Given the rise of algorithm-assisted decision making, along with growing attention to ethical-AI, these results show that personality homophily can be leveraged in the design of future personalised marketing mechanisms, not just for greater sales, but also customer’s long term well-being.

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