Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness

The objective of this study is to explore methods to improve the effectiveness of anti-piracy educational deterrence efforts. We studied the effects of message framing (positive vs. negative), issue involvement (high vs. low), risk perception (high vs. low), and message evidence (anecdotal vs. statistical) on the perceived effectiveness of an anti-piracy campaign message. Our experimental results suggest that message frame alone does not have an impact on perceived message effectiveness. However, the effect of message framing is moderated by issue involvement, risk perception, and message evidence. Specifically, a positively framed message is more effective for individuals with low issue involvement, high perceived piracy risk, and who are exposed to anecdotal evidence. In contrast, a negatively framed message is more effective for individuals with high involvement, low risk, and who are exposed to statistical evidence.

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The Moderating Role of Emotion: The Combinatory Effects of Positive Emotion and News Framing Techniques on Climate Change Attitudes

Journalism & Mass Communication Quarterly ◽

10.1177/1077699020988105 ◽

2021 ◽

pp. 107769902098810

Author(s):

Eunjoo Jin ◽

Lucy Atkinson

Keyword(s):

Climate Change ◽

Risk Perception ◽

Emotional State ◽

Message Framing ◽

Policy Support ◽

Mood Management ◽

News Framing ◽

Message Frame ◽

Broaden And Build Theory

Based on mood management theory and the broaden-and-build theory, this study examines whether an individual’s emotional state influences the persuasive efficacy of climate change news framing techniques. To test our hypothesis, we conducted a 2 (Message Framing: thematic vs. episodic) × 2 (Emotion: positive vs. control) between-subjects factorial design experiment. Results indicate that episodically framed messages significantly decrease news believability and risk perception for people in a positive emotional state. News believability and risk perception positively mediated the effects of emotion and message frame on policy support and behavioral intention.

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Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias

Science Communication ◽

10.1177/1075547019888659 ◽

2019 ◽

Vol 41 (6) ◽

pp. 732-760 ◽

Cited By ~ 2

Author(s):

Guanxiong Huang ◽

Kang Li ◽

Hairong Li

Keyword(s):

Risk Perception ◽

Reference Point ◽

Behavioral Intentions ◽

Message Framing ◽

The Self ◽

Optimistic Bias ◽

Increasing Risk ◽

Subject Experiment ◽

Message Strategies

Using an online between-subject experiment, this study tested the effects of message framing (gain vs. loss), reference point (self vs. other), and modality (text vs. infographics) in the scenario of recycling promotion. The findings identified that modality determines under what circumstances message strategies make a difference in risk perception and optimistic bias. In particular, only when paired with infographics and other-referencing point are loss-framed messages more effective than gain-framed messages in increasing risk perception and reducing the self-other gap in perceived benefits. Moreover, risk perception variables and the self-other risk perceptual gap were significant predictors of promoted behavioral intentions.

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The Relative Persuasive Effect of Gain- versus Loss-Framed Messages: Exploring the Moderating Role of the Desirability of End-States

Journalism & Mass Communication Quarterly ◽

10.1177/107769900708400307 ◽

2007 ◽

Vol 84 (3) ◽

pp. 509-524 ◽

Cited By ~ 12

Author(s):

Xiaoli Nan

Keyword(s):

Message Framing ◽

The Other ◽

Persuasive Message ◽

Issue Involvement ◽

Moderating Role ◽

Persuasive Effect

A persuasive message can focus on either the advantages of compliance (i.e., gain-framed) or the disadvantages of non-compliance (i.e., loss-framed). Previous findings regarding the relative persuasive effect of gain- versus loss-framed messages have been largely inconsistent. This research suggests that there exist two distinct operationalizations of message framing, with one involving desirable end-states and the other involving undesirable end-states. Through two experiments, this research demonstrates that the desirability of end-states has a systematic impact on the relative persuasiveness of gain- versus loss-framed messages and that the nature of such impact is further dependent upon the audience's issue involvement.

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