The Moderating Role of Emotion: The Combinatory Effects of Positive Emotion and News Framing Techniques on Climate Change Attitudes
Keyword(s):
Based on mood management theory and the broaden-and-build theory, this study examines whether an individual’s emotional state influences the persuasive efficacy of climate change news framing techniques. To test our hypothesis, we conducted a 2 (Message Framing: thematic vs. episodic) × 2 (Emotion: positive vs. control) between-subjects factorial design experiment. Results indicate that episodically framed messages significantly decrease news believability and risk perception for people in a positive emotional state. News believability and risk perception positively mediated the effects of emotion and message frame on policy support and behavioral intention.
2020 ◽
Vol 16
(3)
◽
pp. 298-319
2019 ◽
Keyword(s):
2017 ◽
Vol 30
(3)
◽
pp. 493-503
Keyword(s):
Keyword(s):
Keyword(s):