"The Role of Message Framing and Message Orientation on Public Campaign Message Strategy for Korean Traditional Culture: Focused on Effect of Perceived Value and Perceived Risk"

2018 ◽  
Vol 29 (6) ◽  
pp. 49-76
Author(s):  
Hyeon-Cheol Kim ◽  
Huyn-seung Park
Keyword(s):  
Perceived Risk ◽  
Message Framing ◽  
Perceived Value ◽  
Traditional Culture ◽  
Message Strategy ◽  
Public Campaign ◽  
Campaign Message

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

The role of personalization on continuance intention in food service mobile apps

2019 ◽  
Vol 31 (2) ◽  
pp. 734-752 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Perceived Risk ◽  
Mobile Apps ◽  
Perceived Value ◽  
Food Service ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Benefit ◽  
Privacy Calculus

PurposeThis paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating role of technology anxiety.Design/methodology/approachAn online survey was carried out to investigate the role of personalization on continuance intention toward branded mobile apps. In total, 348 valid responses were analyzed to test hypotheses using structural equation modeling.FindingsThe results show that personalization had significantly affected perceived benefit, perceived risk and perceived ease of use. Perceived benefit had positive effects on perceived value of disclosure, but perceived risk did not affect perceived value of disclosure. Perceived value of disclosure and perceived ease of use were linked to trust. Trust, in turn, positively affected intentions to use mobile apps. With regard to the moderating effect of technology anxiety, it had a significant moderating impact on the relationship between personalization and perceived risk. However, it did not moderate the relationship between personalization and perceived benefit.Practical implicationsThe findings of this study could provide useful theoretical and practical implications related to the successful implementation of mobile marketing.Originality/valueThis study proposes the integrated model of privacy calculus theory and the TAM for deeper understanding of the customers’ responses toward personalization of branded mobile apps.

scholarly journals Functional fear predicts public health compliance in the COVID-19 pandemic

2020 ◽  
Author(s):  
Craig A. Harper ◽  
Liam Satchell ◽  
Dean Fido ◽  
Robert Latzman
Keyword(s):  
Behavior Change ◽  
Perceived Risk ◽  
Message Framing ◽  
Community Sample ◽  
Political Orientation ◽  
Moral Foundations ◽  
Relevant Variables ◽  
Social Scientific ◽  
Public Message

In the current context of the global pandemic of coronavirus disease-2019 (COVID-19), health professionals are working with social scientists to inform government policy on how to slow the spread of the virus. An increasing amount of social scientific research has looked at the role of public message framing, for instance, but few studies have thus far examined the role of individual differences in emotional and personality-based variables in predicting virus-mitigating behaviors. In this study we recruited a large international community sample (N = 324) to complete measures of self-perceived risk of contracting COVID-19, fear of the virus, moral foundations, political orientation, and behavior change in response to the pandemic. Consistently, the only predictor of positive behavior change (e.g., social distancing, improved hand hygiene) was fear of COVID-19, with no effect of politically-relevant variables. We discuss these data in relation to the potentially functional nature of fear in global health crises.

scholarly journals Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content

2021 ◽  
Vol 12 ◽  
Author(s):  
Carlos Gantiva ◽  
William Jiménez-Leal ◽  
Joan Urriago-Rayo
Keyword(s):  
Perceived Risk ◽  
Message Framing ◽  
Self Care ◽  
Choice Task ◽  
Health Messages ◽  
Intention To Adopt ◽  
Increased Risk ◽  
The Media ◽  
Gain Frame

The goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message that they believed was more effective to increase intentions toward self-care behaviors, motivate self-care behaviors in others, increase perceived risk and enhance perceived message strength. Results showed that gain-frame health messages increased intention to adopt self-care behaviors and were judged to be stronger. Loss-framed health messages increased risk perception. When judging effectiveness for others, participants believed other people would be more sensitive to messages with an economic focus. These results can be used by governments to guide communication for the prevention of COVID-19 contagion in the media and social networks, where time and space for communicating information are limited.

The Mediating Role of Perceived Value in the Effect of Multi-Dimensional Risk in Mobile Banking

2021 ◽  
pp. 717-744
Author(s):  
Long Pham ◽  
Stan Williamson ◽  
Cyrus Mohebbi ◽  
Binh Nguyen ◽  
Hien Nguyen
Keyword(s):  
Risk Factors ◽  
Commercial Banks ◽  
Perceived Risk ◽  
Perceived Value ◽  
Intention To Use ◽  
Mobile Banking ◽  
Convenience Sample ◽  
Mediating Role ◽  
The Relationship

This study examines which risk factors contribute most to perceived risk in Vietnam's mobile banking environment; explores the relationships among perceived risk, perceived value and intention to use mobile banking in Vietnam's mobile banking environment; and investigates any mediating role perceived value may have in the relationship between perceived risk and intention to use mobile banking in Vietnam's mobile banking environment. A convenience sample of 403 respondents who were customers of one of the largest joint stock commercial banks in Vietnam was used. The results of this study indicated that perceived risk is negatively related to intention to use mobile banking; that perceived value is positively associated with intention to use mobile banking; that perceived risk is negatively related to perceived value; and that perceived value plays a partial mediating role in the relationship between perceived risk and intention to use mobile banking.

scholarly journals PERAN PERCEIVED RISK DALAM MEMEDIASI PENGARUH PERCEIVED QUALITY TERHADAP PERCEIVED VALUE

2019 ◽  
Vol 8 (12) ◽  
pp. 7072
Author(s):  
Desak Ayu Made Eva Suari Adnyani ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Perceived Quality ◽  
Significant Positive Effect ◽  
Significant Negative Effect ◽  
Analysis Technique ◽  
Negative Effect ◽  
Questionnaire Method ◽  
Positive Effect

The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk

Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk

2018 ◽  
Vol 35 (4) ◽  
pp. 280-297
Author(s):  
Nilamadhab Mohanty ◽  
Saswata N. Biswas ◽  
Debiprasad Mishra ◽  
Pratik Modi
Keyword(s):  
Behavior Change ◽  
Perceived Risk ◽  
Message Framing
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