She’s Electric—The Influence of Body Proportions on Perceived Gender of Robots across Cultures

The assignment of gender to robots is a debatable topic. Subtle aspects related to gender, in a robot’s appearance, may create biased expectations of the robot’s abilities and influence user acceptance. The present research is a cross-cultural study involving more than 150 participants to investigate the perception of gender in robot design by manipulating body proportions. We are focusing specifically on the contrast between two extremely different cultures: Peruvian and Japanese. From the survey based on stimuli varying in the proportion between chest, waist, and hips, the results indicate the importance of chest-to-hip ratio and waist-to-hip ratio in the attribution of gender to robots.

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Individualism vs Collectivism in Different Cultures: A cross-cultural study

Intercultural Education ◽

10.1080/1467598032000044647 ◽

2003 ◽

Vol 14 (1) ◽

pp. 47-56 ◽

Cited By ~ 40

Author(s):

Abdel-Fattah E. Darwish ◽

Günter L. Huber

Keyword(s):

Cultural Study ◽

Cross Cultural ◽

Cross Cultural Study ◽

Different Cultures

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Development of a Scale to Measure Followers’ Satisfaction With Leaders Applicable in Cross-Cultural Studies

International Journal of Business Administration ◽

10.5430/ijba.v12n6p17 ◽

2021 ◽

Vol 12 (6) ◽

pp. 17

Author(s):

Arran Caza ◽

Barry Z. Posner

Keyword(s):

Cultural Studies ◽

Cultural Study ◽

Discriminant Validity ◽

Cross Cultural ◽

Cultural Performance ◽

Good Reliability ◽

Cross Cultural Study ◽

Convergent And Discriminant Validity ◽

The Cross ◽

Different Cultures

This study examined the cross-cultural performance of a new scale to measure followers' satisfaction with their leader. The scale was designed to give a generalizable measure of followers' response to their leader's behavior, one which is applicable across various leader-follower relationships and in different cultures. Using a diverse global sample of experienced followers who were familiar with their current leaders, the results supported the scale's utility. It performed well in all cultures, with good reliability and both convergent and discriminant validity. The scale offers a brief, widely applicable measure to advance the cross-cultural study of leadership.

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A cross-cultural study of staying reasons of American brands

Journal of Islamic Marketing ◽

10.1108/jima-08-2017-0086 ◽

2019 ◽

Vol 10 (1) ◽

pp. 249-268 ◽

Cited By ~ 3

Author(s):

Munazza Saeed ◽

Ilhaamie Abdul Ghani Azmi

Keyword(s):

Cultural Study ◽

Design Methodology ◽

Cross Cultural ◽

Content Type ◽

Cross Cultural Study ◽

Brand Switching ◽

Switching Behaviour ◽

Switching Barriers ◽

Different Cultures ◽

Practical Implications

Purpose Although researchers have investigated thoroughly the consumer’s brand switching behaviour, the probability of confusion regarding “brand switching” is a less travelled road so far. Therefore, the purpose of current study is to investigate and highlight the underlying convincing parameters in relation to not switching from American brands within the context of millennial Muslim consumers in Pakistan and Malaysia. Design/methodology/approach Data were collected from 704 consumers living in two divergent cultures, who were asked about American brands. Two categories of “reasons to stay” were examined: switching barriers and affirmatory factors. Findings The main discovery was that staying reasons for specific brands could be different in two different cultures, but they influence the ultimate brand switching behaviour. Practical implications This study is important for those firms who have many prospective switchers because it is important to understand why these customers stay and discover to what extent such firms can discourage such consumers from leaving, in both positive and negative ways. Originality/value This is the first paper of its kind that examines the brand switching behaviour of millennial Muslim consumers.

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