scholarly journals The Role of Sustainability in Brand Equity Value in the Financial Sector

2019 ◽  
Vol 12 (1) ◽  
pp. 254 ◽  
Author(s):  
Samer Ajour El Zein ◽  
Carolina Consolacion-Segura ◽  
Ruben Huertas-Garcia
Keyword(s):  
Brand Equity ◽  
Financial Sector ◽  
Brand Value ◽  
Equity Values ◽  
Implementation Model ◽  
Regional Effects ◽  
Equity Value ◽  
Ethical Investments ◽  
Sustainable Investments

The behavior of firms is changing as new kinds of businesses evolve. In particular, companies are now seeking to optimize their value, especially their intangible value—referred to as brand equity value—which has many behavioral drivers. The analysis of brand equity determinants in the financial sector (e.g., ethical investments, sustainability and firm behavior) has received little attention. The methodology used in this study included the collection of information from publicly listed companies, followed by the execution of a statistical analysis to study the correlations between brand equity values and their determinants. We aimed to close this gap by raising the awareness of the positive impacts of sustainable investments in the financial sector and the need for a managerial implementation model to build a sustainability-oriented brand value. The objective of this research was to examine the relationships between elements such as sustainability scores or diversity measures and firms’ brand value. Considering sectoral and regional effects, we observed a positive relationship between environmental and social governance scores and brand equity value.

Keiretsu Affiliation and Equity Values in Japan

2004 ◽  
Vol 07 (04) ◽  
pp. 525-545 ◽  
Author(s):  
Edward B. Douthett ◽  
Kooyul Jung ◽  
YoungKyu Park
Keyword(s):  
Firm Value ◽  
Tobin’S Q ◽  
Ceteris Paribus ◽  
Active Monitoring ◽  
Tobin's Q ◽  
Equity Values ◽  
Equity Value ◽  
Post Market ◽  
Empirical Tests

This study examines the association between keiretsu affiliation and corporate equity value in Japan. We hypothesize that, ceteris paribus, keiretsu firm value, measured as Tobin's Q, is higher than non-keiretsu firm value, reflecting the improved or active monitoring role of the keiretsu arrangement. The empirical tests are supportive after controlling for other financial and ownership variables. The results also show that keiretsu firm value is positively related to the strength of the keiretsu. This is additional evidence that the monitoring provided by the keiretsu relationship does indeed increase corporate equity value, and that the source of the increase in value is not merely a result of cross-shareholding, but inherent to the keiretsu arrangement. However, the effect of keiretsu membership and influence on market equity values has apparently diminished since 1990 (the post-market crash period in Japan).

Integrating risk literacy into brand management

2016 ◽  
Vol 26 (2) ◽  
pp. 204-218
Author(s):  
Dorian-Laurentiu Florea ◽  
Claudiu-Catalin Munteanu ◽  
Alexandra-Elena Postoaca
Keyword(s):  
Risk Management ◽  
Brand Equity ◽  
Brand Management ◽  
Evaluation Methodology ◽  
Brand Value ◽  
Brand Strength ◽  
Content Type ◽  
Implementation Model ◽  
Mathematical Formulas ◽  
Risk Literacy

Purpose The purpose of this paper is to integrate brand equity into companies’ overall risk assessment by suggesting a methodology of evaluating the relevant aspects of brand risk. Design/methodology/approach Based on a theoretical framework which discriminates between brand assets, brand strength and brand value, this paper set two alternative directions that can be followed to assess brand risk: a financial direction, which accounts on brand value, and a marketing direction, which stresses on brand assets and brand strength. Following the latter one, this paper provides mathematical formulas which contain specific factors of volatility that can be integrated in a future scoring system. Findings This paper proposes four major risks that need to be considered when evaluating brand assets risk: reputational risk, presence risk, loyalty risk and halo effect risk. This paper provides an evaluation methodology for each one. In addition, a 12-step implementation model is proposed as a managerial guideline for integrating brand risk in the companies’ risk management. Originality/value This paper emphasizes the importance of considering brand equity as a potential source of risk and thus integrating it into risk management. Also, we continue Abrahams’ pioneer work on adding risk literacy into brand management.

Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value

2013 ◽  
Vol 17 (3) ◽  
pp. 229-238 ◽  
Author(s):  
Chyong-Ru Liu ◽  
Han-Kuei Liu ◽  
Wei-Rong Lin
Keyword(s):  
Brand Equity ◽  
Brand Value ◽  
Mediating Role ◽  
Equity Model

scholarly journals O valor e a autenticidade da marca influenciados pelos canais de distribuição

2019 ◽  
Vol 12 (3) ◽  
pp. 418
Author(s):  
Samanta Puglia Dal Farra ◽  
Mauricio Jucá Queiroz ◽  
Paulo Henrique Müller Prado ◽  
Renata Steffanoni Bernardes de Queiroz
Keyword(s):  
Brand Equity ◽  
Mediating Effect ◽  
Brand Value ◽  
Purchase Intent ◽  
Brand Positioning ◽  
Brand Authenticity ◽  
Channel Strategy ◽  
Proposal A ◽  
The Impact

Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with popular channels placement. A product of an identical brand may have its brand value (brand equity) altered by the fit of the channel option, i.e. a channel consistent in image and brand positioning (high fit) would impact on a higher end consumer based brand equity (CBBE). We intend to contribute to enhancing the understanding of the role of channel strategy in brand value as well as the mediating effect of brand authenticity. As a methodological proposal, a couple of experiments were conducted and it was found that the consistency between brand positioning and channel (fit) leads consumers to evaluate differently the CBBE. In addition, the study found that the fit between channel and brand has a direct effect on consumer purchase intent, the higher the fit, the greater purchase intent. Likewise, it was found that the perception of brand authenticity is affected by the fit between the channel and the brands, the higher the fit with the channel, the greater the perception of brand authenticity.

INTERACTION OF THE NATIONAL ECONOMY OF UKRAINE WITH INTERNATIONAL CREDIT AND FINANCIAL ORGANIZATIONS

2017 ◽  
Author(s):  
Serhii Voitko ◽  
◽  
Yuliia Borodinova ◽  
Keyword(s):  
Financial Institutions ◽  
National Economy ◽  
Financial Support ◽  
Global Economy ◽  
Financial Sector ◽  
Negative Consequences ◽  
International Financial Institutions ◽  
The Future ◽  
International Credit

The article examines the interaction of the national economy of Ukraine with international credit and financial organizations, evaluates the positive and negative consequences and identifies possible areas for further cooperation. The role of international credit and financial organizations in the development of the global economy is analyzed. Today, international financial institutions have taken a leading place among institutions that provide financial support and contribute to the implementation of necessary reforms aimed at developing enterprises in various sectors of the economy and strengthening the country's financial sector as a whole. The importance of cooperation between Ukraine and international financial institutions for the development of the country's economy has been determined. The problems and directions of development of cooperation with leading credit and financial organizations in modern conditions are identified. Despite the presence of certain shortcomings, cooperation between Ukraine and international credit and financial organizations will continue in the future.

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