scholarly journals Applying the Theory of Planned Behavior to Examine Pro-Environmental Behavior: The Moderating Effect of COVID-19 Beliefs

2020 ◽  
Vol 12 (24) ◽  
pp. 10556
Author(s):  
Caterina Lucarelli ◽  
Camilla Mazzoli ◽  
Sabrina Severini
Keyword(s):  
Climate Change ◽  
Theory Of Planned Behavior ◽  
Least Squares ◽  
Partial Least Squares ◽  
Planned Behavior ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Group Analysis ◽  
Policy Implications ◽  
Equation Modeling

The COVID-19 pandemic and climate change issues present evident interdependencies which justify the spread of connected beliefs. We examine possible changes in individuals’ pro-environmental behavior in light of this pandemic, using the Theory of Planned Behavior (TPB) framework. A questionnaire survey was submitted to the same sample of individuals, before and during the pandemic. Our evidence, based on Partial Least Squares Structural Equation Modeling (PLS-SEM), shows that the COVID-19 pandemic has not led to a weakening in TPB construct relationships, or in related Pro-Environmental Behavior (PEB). Conversely, through our Partial Least Squares-Multi-Group Analysis (PLS-MGA), we show that individuals with greater awareness of interdependencies between the COVID-19 and climate change exhibit both higher Intention and reinforced Pro-Environmental Behaviors. This finding reveals interesting policy implications in terms of innovative behavioral drivers that should be employed to steer public support towards climate-oriented initiatives.

Enjoyable queuing and waiting time

2017 ◽  
Vol 28 (2) ◽  
pp. 543-566 ◽  
Author(s):  
Chih-Chin Liang
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Waiting Time ◽  
Structural Equation ◽  
Group Analysis ◽  
Customer Experience ◽  
Consumer Electronics ◽  
Equation Modeling ◽  
Queuing Model ◽  
Customer Perceptions

Time theory studies abstractly argue that, depending on the customer experience, time spent waiting may be positive, negative, or even neutral, and it can affect the perceived passing of time and enjoyment of the overall customer experience. However, a company can manipulate customer perceptions of waiting time. Positive perceptions of waiting time can then be used for marketing purposes. Customer perceptions of waiting time can be reduced by making the queuing process enjoyable, by improving the waiting environment, and by making promotional activities enjoyable. To validate the aforementioned factors and develop the enjoyable queuing model, this study surveyed 1571 customers queuing at service companies in Taiwan, including 409 customers of upscale restaurants, 430 customers of restaurants, 439 customers of food stands, and 293 customers queuing at consumer electronics shops to purchase newly released iPhones. The applicability of the enjoyable queuing model was evaluated by partial least squares structural equation modeling, and group differences were evaluated by partial least squares multi-group analysis. The analytical results for each case and managerial implications are presented.

scholarly journals Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag

2020 ◽  
Vol 4 (1) ◽  
pp. 56
Author(s):  
Ayu Ekasari ◽  
Syeliya Md Zaini
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Behavior ◽  
Moral Norm ◽  
Equation Modeling ◽  
Sample Population ◽  
Perceived Behavioral Control ◽  
Intention To Use

This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existence of eco-friendly reusable bags and understood its use. Data were analyzed using structural equation modeling. The results of hypothesis testing showed a positive influence of moral norm, attitude, and perceived behavioral control on the intention to use eco-friendly reusable bags. However, the influence of subjective norms on the intention to use eco-friendly reusable bags was found to be negative. This is a pioneering research in the use of the expanded TPB model with the moral norm variable to predict the use of eco-friendly reusable bags, a behavior that is rarely studied. As is well-known, the TPB has been widely used in explaining pro-environmental behavior; however, studies that include the moral norm variable are scarce. The results of the study suggest that decision-makers and retailers need to design social advertisements that can encourage consumers to use eco-friendly reusable bags that would minimize the use of plastic bags.

scholarly journals Pengaruh Sikap, Norma Subjektif, Persepsi Kendali Perilaku terhadap Niat Perilaku Konsumsi Berkelanjutan Pembelian Makanan Berkemasan Ramah Lingkungan Foopak

2021 ◽  
Vol 5 (4) ◽  
pp. 1115-125
Author(s):  
Indri Fitriani ◽  
◽  
Wiwit Widyawati ◽  
Syafrial Syafrial
Keyword(s):  
Theory Of Planned Behavior ◽  
Least Squares ◽  
Partial Least Squares ◽  
Planned Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Green Marketing ◽  
Equation Modelling

Minat masyarakat terhadap produk hijau yang mulai berkembang membuat produsen memunculkan green marketing. Salah satu upaya green marketing yaitu pergantian packaging ramah lingkungan. Foopak menjadi salah satu merk produk kemasan makanan berbahan dasar kertas yang mudah didaur ulang dan banyak digunakan beberapa vendor makanan. Pada penelitian ini, niat perilaku konsumsi berkelanjutan khususnya mahasiswa menjadi penting diperhatikan karena generasi muda merupakan target tepat dalam mempromosikan konsumsi berkelanjutan pada masyarakat. Menggunakan Theory of Planned Behavior diteliti sebanyak 243 mahasiswa Fakultas Pertanian Universitas Brawijaya yang memiliki pengetahuan keberlanjutan dalam niat pembelian produk makanan berkemasan Foopak. Melalui analisis Partial Least Squares Structural Equation Modelling diperoleh hasil bahwa sikap seseorang memiliki pengaruh paling kuat terhadap niat pembelian dengan koefisien sebesar 0,324, diikuti persepsi kendali perilaku dengan koefisien 0,279 dan norma subjektif dengan koefisien 0,181. Hasil tersebut dapat digunakan sebagai pertimbangan bagi produsen terkait strategi memotivasi konsumen membeli makanan berkemasan ramah lingkungan.

scholarly journals Responsible Consumer Behavior: Driving Factors of Pro-Environmental Behavior toward Post-Consumption Plastic Packaging

2021 ◽  
Vol 14 (1) ◽  
pp. 425
Author(s):  
Widayat Widayat ◽  
Ardik Praharjo ◽  
Viajeng Purnama Putri ◽  
Sri Nastiti Andharini ◽  
Ilyas Masudin
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Plastic Packaging ◽  
Responsible Consumption

This quantitative investigation aims to test the model of responsible consumption behavior (RCB). The specific purpose is to examine the relationship of pro-environmental behavior, attitudes, norms, intention, and awareness using the theory of planned behavior as an underlying theoretical framework. A multistage sampling technique was used to select people (n = 665). Data were collected using a self-administered questionnaire from sample respondents. The data were analyzed using structural equation modeling (SEM)–partial least square (PLS). The findings revealed that attitudes, norms, and awareness all have a role in predicting the intention to engage in post-consumer plastic packaging activity. This finding supports the theory of planned behavior, and it can be extended to explain environmental behavior by adding a reasonable variable.

scholarly journals Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure

2019 ◽  
Vol 11 (23) ◽  
pp. 6777 ◽  
Author(s):  
Myung Ja Kim ◽  
C. Michael Hall
Keyword(s):  
Climate Change ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Group Analysis ◽  
Waste Reduction ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Theory

The purpose of this study is to develop a better understanding of what makes consumers reduce waste in order to address climate change, particularly when dining out. To accomplish this goal, this research constructs an extended theory of planned behavior model, using four main constructs of attitude, subjective norm, perceived behavioral control, and behavioral intention and incorporating climate change awareness and mitigation pursuing actions, anticipated pride and guilt, and high and low levels of dining expenses. An online survey was conducted of 482 respondents aged 20 years old or over who had dined in restaurants in the previous month in 2019. A partial least squares-structural (PLS) equation modeling analysis has been utilized with multi-group analysis. Results reveal that climate change awareness has significant effects on attitude and behavior intention, and climate change mitigation pursuing actions positively influence attitude and behavioral intention to reduce waste. Consumers’ anticipated emotions lead to their behavioral intention. Diners’ behavioral intention to reduce waste is significantly influenced by their attitude, subjective norms, and perceived behavioral control on waste reduction in restaurants. The levels of dining expenses significantly moderate seven out of nine hypotheses. Research on consumers’ waste reduction in relation to climate change is not sufficiently conducted in the foodservice sector. Using an extended theory of planned behavior (TPB) to understand diner behavior related to waste reduction and climate change, this study therefore makes an important contribution to improving sustainability in foodservices, especially in the Asian context.

scholarly journals Investigation of the Relationship between the Perceived Public Transport Service Quality and Satisfaction: A PLS-SEM Technique

2021 ◽  
Vol 13 (23) ◽  
pp. 13018
Author(s):  
Karzan Ismael ◽  
Szabolcs Duleba
Keyword(s):  
Service Quality ◽  
Least Squares ◽  
Partial Least Squares ◽  
Public Transport ◽  
Public Transportation ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Private Vehicle ◽  
Significant Difference

Public transportation (PT) service quality is recognized as a cornerstone of infrastructure development in many countries. Understanding the satisfaction level of public transport users towards provided service quality is vital. However, there is still a lack of research to identify the specific relationship between the experience of service quality and private vehicle (PV) users’ satisfaction. Therefore, this paper aimed to examine the different satisfaction attributes of PV users due to the COVID-19 pandemic and to make possible suggestions to policymakers on how to adapt to these changed attitudes. The paper highlights that some satisfaction issues became more significant, while the importance of others was mitigated due to the unusual circumstances. In this study, variance-based Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test the proposed hypotheses. Further, Partial Least Squares Multi-Group Analysis (PLS-MGA) was conducted for investigating the perception of age and gender groups on the basis of gap analysis. An online panel and printed questionnaire survey were used to collect data in Budapest, Hungary in October and November 2020 during COVID-19 from the perception of 100 PV users. The findings show that perceived service quality and accessibility are statistically significant in the formation of PV users’ satisfaction but safety and security were not significantly related to satisfaction. Additionally, results from PLS-MGA reveal that there was a significant difference among gender and age groups in achieving satisfaction associated with safety and security. The conclusions of this study are not only beneficial for the theory of this field but also contribute to practice for policymakers in terms of providing better service with specific identification of how to encourage more private vehicle users to use public transportation.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

scholarly journals Why Do College Students Cheat? A Structural Equation Modeling Validation of the Theory of Planned Behavior

2017 ◽  
Vol 10 (8) ◽  
pp. 40 ◽  
Author(s):  
Saeed Abdullah AL-Dossary
Keyword(s):  
High School ◽  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cheating Behavior ◽  
Tpb Model ◽  
Explained Variance

Cheating on tests is a serious problem in education. The purpose of this study was to test the efficacy of a modified form of the theory of planned behavior (TPB) to predict cheating behavior among a sample of Saudi university students. This study also sought to test the influence of cheating in high school on cheating in college within the framework of the TPB. Analyses were conducted on a sample of 322 undergraduate students using structural equation modeling. The results were consistent with the TPB model’s predictions. The TPB model explained a modest variance in cheating in college. When cheating in high school added to the model, the proportion of explained variance increased and cheating in high school was the best predictor of cheating in college. Although not hypothesized by the TPB, subjective norm had a direct effect on attitude.

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