Efektivitas Instagram @abangsayurorganik Sebagai Media Pemasaran

Abang Sayur Organik is one of the businesses that uses social media Instagram as a marketing medium. The purpose of this study are (1) to Analyze Instagram marketing conducted by Abang Sayur Organik based on 4Cs. (2) Analyze Instagram effectiveness of Abang Sayur Organik. This type of research is a quantitative approach by selecting the research location purposively and determining the sample using Systematic Random Sampling. The data analysis method used is the Customer Response Index (CRI) model. The results of the analysis are (1) Instagram marketing conducted by Abang Sayur Organik based on 4Cs consists of Contex; uploads with various contents accompanied by captions and hashtags, Communication; communication is done in two ways that are personal (direct message dan admin contact) and impersonal (comment column and group chat), Collaboration; repost consumer instastories is a collaboration conducted by Abang Sayur Organik to increase the confidence of consumers, and Connection; establish good communication, provide agricultural education, and provide rewards to consumers for maintaining and developing existing relationships. The effectiveness of Abang Sayur Organik marketing communication is carried out using the CRI formula that produces unaware is 1%, no interest is 2%, no intentions is 7%, and no action is 31%, and action is 58%. So that it can be said that the marketing of Abang Sayur Organik is effective because the hierarchy value of action exceeds unaware, no interest, no intentions, and no action.

Peranan UMKM Agribisnis Komoditi Apel Melalui Hilirisasi Pertanian dalam Pemulihan Perekonomian di Kota Batu

MSMEs (Micro, Small, and Medium Enterprises) are important to the national economy. The Covid-19 pandemic has affected a wide variety of sectors, including MSMEs, all over the world. The study's objectives were to: 1. identify agribusiness SMEs in the upstream and downstream parts of the apple commodity chain; 2. investigate the position of upstream and downstream agribusiness in Batu City's GRDP; and 3. determine the impact of the Covid-19 pandemic on tourist visits and the productivity of Medium, Small, and Micro Apple agribusiness businesses. The study location was purposely decided in the city of Batu in March-April 2021. Non-probability and purposive sampling were used to determine the respondents. The information gathered is both secondary and primary. The data was analyzed using a descriptive qualitative approach. Out of 23,544 MSMEs in Assess the impact of the Covid-19 epidemic on the environment. Batu district, 1001 (4.25 %) were upstream and downstream apple agribusinesses, according to the findings. Upstream accounts for 78 % apple agribusiness and 22 % of apple agribusiness. Apple cultivation and sales of equipment for apple cultivation are examples of upstream apple agribusiness MSMEs activities. Meanwhile, the downstream apple agribusiness MSMEs is engaged in apple packaging, sales, processing, and sales of apple processed products. Upstream agribusiness accounts for 12.9 percent of Batu city's GRDP, while downstream agribusiness accounts for 20.3 percent of Batu's GRDP. In the upstream and downstream fields, the Covid-19 pandemic has a negative effect on tourist visits and MSMEs' productivity. To return to pre-Covid-19 conditions, it is recommended that the Batu City Government and MSMEs utilize digitalization technology to enhance efficiency, especially in downstream MSMEs.

Strategi Adaptasi Perubahan Iklim: Faktor yang Mempengaruhi dan Manfaat Penerapannya

Climate change is considered as one of the environmental problems because it can reduce farmers' productivity and income, so farmers must implement adaptation strategies to minimize the negative impacts of climate change. This study aims to determine the implementation of farmers 'adaptation strategies, the factors that influence it, and assessing the benefits of implementing adaptation strategies on farmer productivity and incomes. This research was conducted in Sekarputih and Pendem hamlets, Pendem Village, Batu City with a sample size of 80 rice farmers. The analytical tools used are logistic regression to assess the factors that influence farmers' decisions, and t-test to assess the benefits of implementing adaptation strategies. The results showed that the climate change adaptation strategy applied by farmers in Sekarputih and Pendem hamlets during the dry season was to use dry season adaptive varieties. Farmers' decisions to implement adaptation strategies are influenced by factors of education, activeness in farmer groups, seed sources, harvest orientation, and weather information. The t-test shows that farmers who apply adaptation strategies get higher productivity and income than farmers who do not apply adaptation strategies

Pengaruh Sikap, Norma Subjektif, Persepsi Kendali Perilaku terhadap Niat Perilaku Konsumsi Berkelanjutan Pembelian Makanan Berkemasan Ramah Lingkungan Foopak

Minat masyarakat terhadap produk hijau yang mulai berkembang membuat produsen memunculkan green marketing. Salah satu upaya green marketing yaitu pergantian packaging ramah lingkungan. Foopak menjadi salah satu merk produk kemasan makanan berbahan dasar kertas yang mudah didaur ulang dan banyak digunakan beberapa vendor makanan. Pada penelitian ini, niat perilaku konsumsi berkelanjutan khususnya mahasiswa menjadi penting diperhatikan karena generasi muda merupakan target tepat dalam mempromosikan konsumsi berkelanjutan pada masyarakat. Menggunakan Theory of Planned Behavior diteliti sebanyak 243 mahasiswa Fakultas Pertanian Universitas Brawijaya yang memiliki pengetahuan keberlanjutan dalam niat pembelian produk makanan berkemasan Foopak. Melalui analisis Partial Least Squares Structural Equation Modelling diperoleh hasil bahwa sikap seseorang memiliki pengaruh paling kuat terhadap niat pembelian dengan koefisien sebesar 0,324, diikuti persepsi kendali perilaku dengan koefisien 0,279 dan norma subjektif dengan koefisien 0,181. Hasil tersebut dapat digunakan sebagai pertimbangan bagi produsen terkait strategi memotivasi konsumen membeli makanan berkemasan ramah lingkungan.

Pengaruh Tanihub terhadap Minat Generasi Y Bertani dalam Penguatan Ketahanan Pangan

Tanihub is a market place that specifically sells agricultural products. the aim is to break the distribution chain so that consumers can buy food at low prices and farmers still get huge profits. Currently access and market networks are the main problems faced by the majority of farmers in Indonesia in selling agricultural products. Narrow marketing knowledge and low innovation towards modern agriculture have caused farming to be unprofitable. As a result, farmers live in poverty and farming is increasingly abandoned by the younger generation. this if left in the long run will be a threat to food security. Because in the future food is predicted to have a dual role as a source of food and energy raw materials. The purpose of this study was to analyze how the influence of Wages, Land Ownership, Prestige and Tanihub on the interest of generation Y farming in strengthening food security. The sample in this study were 94 members of HMI branch Ciputat. The analysis used in this study is descriptive statistics and ordinal logistic regression analysis. The results of the study revealed that as many as 54 people were interested in developing digital-based agriculture. The results of ordinal logistic regression analysis are known that Tanihub, Prestige and Land Ownership have a significant effect on the interest in farming. Whereas wages do not have a significant effect on the interest of generation Y farming.

Analisis Pendapatan Industri Tahu di Kota Wamena

Agricultural cannot development without the support of the economic sector, especially industry, in this case the development of the agricultural product processing industry (agro-industry) is one of the priorities in national development in industrial sector. Tofu processing business income is very dependent on the selling price of the product and the costs incurred to produce tofu, the higher the product selling price and the lower the cost, the higher the business income. This study aims to determine the level of profit obtained by each industry that has been operating for a long time. The research was conducted in July - September 2018, on the tofu industry in Wamena City. The method used is a case study method with the type of data collected including primary data and secondary data. The data analysis method uses Cost Analysis, Revenue Analysis, and Income Analysis. The results showed that the tofu "Tahu Tempe Jaya" industry was not profitable, compared to the tofu "Tahu Ayu Rezeki" industry which was profitable.

Penerapan Metode Quality Function Deployment untuk Peningkatan Kepuasan Konsumen dalam Kualitas Produk UKM Sanders Milk Donut

In order to improve product quality concerning of The Sanders Milk Donuts (as Small Medium Entreprise) accordance with consumer satisfaction and the winning of market competition, The Sanders has conducted research to determine the priority improvements based on consumers needs. The steps taken by the company in relation to this research include identifying the consumers product attributes performance levels and technical response components to be improved in terms of the basic components of technology and human labor. The data collected from 100 respondents and analize based on direct observation and brainstorming with Sanders Milk Donuts using the QFD (Quality Function Deployment) method. The results show that there are eight attributes of consumer needs that have been fulfilled by Sanders Milk and there are four technical response components that need to be improved from the technoware aspect and eight technical response components that need to be improved from the humanware aspect

Pengembangan Produk Olahan Jahe di Kecamatan Jenawi Kabupaten Karanganyar (Studi Kasus Kelompok Wanita Tani Desa Sidomukti)

This study aimed to analyzed development strategies that can be applied to ginger processed product in Jenawi District, Karanganyar Regency. Data collected by interview and field observation. Data was analyzed using the IE and SWOT matrix analysis. The Mukti Rahayu Women's Farmer Group was founded in 2009 to process emprit ginger production into instant ginger products and fill in the activities of housewives around the group environment. In addition, the formation of groups also aimed to improve the economic standard of the surrounding community. The results of the identification of internal and external factors were analyzed using the IFE and EFE matrices with a total weight score of 2.91 and 3.11, respectively. These results occupied quadrant II in the IE matrix (growth position). Several alternative strategies were formulated including: adding members and increasing instant ginger production, increasing production scale to meet export demand, tightening QC to maintain quality and expanding offline and online markets, and maximizing the application and use of technology in marketing, accounting and financial records.

Analisis Efisiensi Teknis Multi-Stage Menggunakan Data Envelopment Analysis (DEA) dan Regresi Tobit pada Usahatani Bawang Merah, Studi Kasus di Desa Torongrejo, Kecamatan Junrejo, Kota Batu, Jawa Timur

Shallot has the highest production value in Indonesia. High production value indicates that shallot is an important commodity, therefore, its potential must be improved. Technical efficiency analysis can be used to measure production efficiency and possible input reduction to maximize the production potential of shallot. The chosen location for this research is Torongrejo Village Batu City, East Java. Shallot productivity value of Batu City is comparable to other central shallot production areas in East Java. The purpose of this research is to understand the farming system and production efficiency of shallot alongside with socio-economics factors affecting its efficiency level. Research method used in this research consists of: profitability analysis of shallot farming, analysis using Data Envelopment Analysis (DEA) to analyze the technical efficiency of shallot production, and Tobit regression to analyze socio-economics factors affecting technical efficiency level. The results from the analyses shows that shallot farming in Torongrejo Village has the R/C ratio of 2,09, with the DEA-CRS technical qfficiency value of 87,7 percent, DEA-VRS technical efficiency value of 99 percent and scale efficiency value of 88,6 percent. The result from Tobit regression using DEA-VRS as dependent variable shows that farming experience and formal education has positive and significant effect on technical efficiency (TE) level, and land ownership status has negative and significant effect on TE level. Shallot production efficiency can be increased by using reduced inputs therefore able to increase farming profit while keep improving farmers’ education and agriculture extension programs for the next generation of farmers.

Respon Petani Cengkeh terhadap Peranan Penyuluh Pertanian Lapangan di Desa Momalia Ii Kecamatan Posigadan Kabupaten Bolaang Mongondow Selatan

Clove farming is one of the main businesses of the majority of farmers in Momalia II Village, Posigadan District, Bolaang Mongondow Selatan Regency. The purpose of this study was to determine the response of clove farmers to the role of Agricultural Extension Agents. Primary data were obtained from clove farmers in Momalia II Village, Posigadan District, Bolaang Mongondow Selatan Regency with a total sample of 71 clove farmers. The research used descriptive analysis and likert scale. The results showed that the response of farmers to the role of extension agents as motivators and educators was in the good category, the role as communicators and consultants were in the good category, and the role as facilitator was in the poor category.