Author(s):  
Jayesh Srivastava ◽  
L. H. Shu

Much existing work aims to understand how to change human behavior through product-design interventions. Given the diversity of individuals and their motivations, solutions that address different motives are surprisingly rare. We aim to develop and validate a framework that clearly identifies and targets different types of behavioral motives in users. We present a behavior model comprising egoistic, sociocultural and altruistic motives, and apply the model to sustainable behavior. We confirmed the explanatory power of the behavior model by categorizing user comments about an international environmental agreement from multiple news sources. We next developed concepts, each intended to target a single motive type, and elicited evaluations from online respondents who self-assessed their motivation type after evaluating the concepts. We present and discuss correlation results between motive types and preference for products that target these types for two iterations of the experiment. Deviations from our expected results are mainly due to unexpected perceptions, both positive and negative, of our concepts. Despite this, the main value of this work lies in the explicit consideration of a manageable number of different types of motives. A proposed design tool incorporates the three types of motives from the model with the different levels of persuasion others have proposed to change user behavior.


Author(s):  
Robert S. Gutzwiller ◽  
John Reeder

Objective We examined a method of machine learning (ML) to evaluate its potential to develop more trustworthy control of unmanned vehicle area search behaviors. Background ML typically lacks interaction with the user. Novel interactive machine learning (IML) techniques incorporate user feedback, enabling observation of emerging ML behaviors, and human collaboration during ML of a task. This may enable trust and recognition of these algorithms. Method Participants judged and selected behaviors in a low and a high interaction condition (IML) over the course of behavior evolution using ML. User trust in the outputs, as well as preference, and ability to discriminate and recognize the behaviors were measured. Results Compared to noninteractive techniques, IML behaviors were more trusted and preferred, as well as recognizable, separate from non-IML behaviors, and approached similar performance as pure ML models. Conclusion IML shows promise for creating behaviors by involving the user; this is the first extension of this technique for vehicle behavior model development targeting user satisfaction and is unique in its multifaceted evaluation of how users perceived, trusted, and implemented these learned controllers. Application There are many contexts where the brittleness of ML cannot be trusted, but the advantage of ML over traditional programmed behaviors may be large, as in some military operations where they could be scaled. IML in this early form appears to generate satisfactory behaviors without sacrificing performance, use, or trust in the behavior, but more work is necessary.


2012 ◽  
Vol 241-244 ◽  
pp. 2365-2369
Author(s):  
Hua Jie Xu ◽  
Xiao Ming Hu ◽  
Dong Dong Zhang

The Scripting languages (mostly JavaScript) applications in the network are heavily used to improve the user experience now. The trends make XSS (Cross-site Scripting Attacks) the most serious security problems in the current Internet. A XSS defensive scheme based on behavior certification is proposed in the paper. The website behavior model is generated based on the website logic and the user behavior. The browsing behavior certification is implemented based on the expected behavior of the resulting model, so as to offer security for the client even in the case that web server has suffered XSS attacks.


Author(s):  
Herlino Nanang ◽  
Yusuf Durachman ◽  
Ahmad F. Misman ◽  
Zahidah Zulkifli ◽  
Husni Teja Sukmana ◽  
...  
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